TripleDart

AI-Native B2B Marketing Services. We Build Smart Growth Engines for B2B, SaaS, Enterprise Tech, AI Tech, and D2C Brands like Cognizant, WeWork, Zoho, GE, etc.

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“It takes creative brains who do 𝙨𝙢𝙖𝙧𝙩 work to form a great Performance Marketing Agency!”

Luckily, we’ve got a handful who master at both!

Presenting, @Tripledart_
our master minds and of course, our amazing clients!

Schedule a FREE consultation at [phone] today!

[TripleDart @Tripledart_]

For more such insights, follow @Tripledart_

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This is how you should structure your Google Ads campaign if you have more budget.

A 🧵

#googleads #SaaS

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- Finally we take users in the stage of ignorance and move them to stage of learning (20% of the budget)

[TripleDart @Tripledart_]

- First we prioritize the users in the stage of intent, then we gradually move up the funnel ( 50% of the budget)

- Then we take users in the stage of learning and move them to the stage of intent. (30% of the budget)

[TripleDart @Tripledart_]

3. Users in the state of intent: Users who are aware they have a problem and they are actively looking at a solution.

The game? Simple. Gradually move up

[TripleDart @Tripledart_]

We divide the users in 3 types

1. Users in the state of ignorance: first time buyer who might sense they have a problem.

2. Users in the state of learning: looking to gather more information. They are actively searching / learning on how to fix the problem searching on Google

[TripleDart @Tripledart_]

Not so much.

In Paid Media we find that flipping the logic, in other words start from those readier to buy, is much more effective.

[TripleDart @Tripledart_]

We all have been sitting in Marketing 101 facing someone explaining the classic AIDA, Awareness Intent Desire and Action model.

The main idea behind that approach is to start from people that are unaware of what we offer then gradually move down the funnel. Makes sense right?

[TripleDart @Tripledart_]

Let us know in the comments if you have more LinkedIn metrics to add to the list.

[TripleDart @Tripledart_]

Is your LinkedIn Campaign doing well? 🤔

To find out track the right LinkedIn metrics👇

A 🧵

#linkedin #Analytics #SaaS

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CPC - LinkedIn Campaign manager automatically measures CPC for conversion campaigns. Track the metric to determine how much you spend per conversion and if the cost is sustainable.

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CAC - Measure CAC if your campaigns target new customers. Divide the total campaign cost by the number of new customers.

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🎯KPIs for Conversion
Conversions - Configure website conversions in Campaign Manager before launching a LinkedIn ad campaign. It will help you measure every conversion - from trials to demos to purchases.

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CTR - Track how many people clicked through compared to the received link impressions by measuring CTR.

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Link Clicks - Measure link clicks if you want to generate leads on your website. Use Campaign Manager’s clicks to landing page metric for paid campaigns, and for organic campaigns, track LinkedIn’s clicks metric.

[TripleDart @Tripledart_]

🎯KPIs for Lead Generation
Leads - For paid LinkedIn Campaigns, target & track leads using native forms or website conversions.

For organic campaigns, set up external lead tracking via Google Analytics or use organic lead forms on your company page to track leads directly.

[TripleDart @Tripledart_]

Engagement - Tells the number of reactions your post has garnered - comments, likes, and shares. It helps you gauge your audience’s interest levels.

Followers - LinkedIn page follower analytics helps you track audience growth over time.

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🎯KPIs for Brand Awareness

Reach - Tells you how many people have seen your content in their feeds.

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Are you guilty of lying too? 😉

#saasmarketing #saas #funfriday

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Today, Zoho, under Sridhar Vembu, is one of the most profitable fully bootstrapped SaaS companies with 10,000+ employees worldwide.

For more such stories, follow @Tripledart_

[TripleDart @Tripledart_]

Success stories always motivate. Here's your dose of motivation every week from @Tripledart_

Our new series #BootstrappedSaaSStories 🥁🥁 aims to highlight the growth journeys of bootstrapped SaaS brands.

And here’s the first story from this series - our very own @Zoho -🧵

[TripleDart @Tripledart_]

✅They offer freemiums to get customers to switch to their full product suite gradually.

✅They offer a low product price point to enable companies to access their CRM in full swing without burning their pockets.