The TRIZ Journal

Since 1996, The TRIZ Journal has been the authority in helping business professionals successfully implement innovation within their organizations.

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40P Example: Principle 13, The Other Way Around – gas-safety billboard

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40P Example: Principle 9, Prior Counter-Action – IKEA assembly service billboard

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40P Example: Principle 26, Copying – another great Lego advertising billboard

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40P Example: Principle 37, Thermal Expansion (‘Relative Change’) – Colorado State Patrol tailgating safety campaign

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40P Example: Principle 17, Another Dimension – IBM billboards

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40P Example: Principle 35, Parameter Change – Mini Xenon headlight advertising

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40P Example: Principle 10, Preliminary Action – billboard leading up to the Denver Museum of Nature & Science chocolate exhibition

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40P Example: Principle 7, Nested Doll – Honda Fit advertising campaign

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40P Example: Principle 15, Dynamics – Axe billboard

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40P Example: Principle 1, Segmentation – Oskar Jensen billboard

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40P Example: Principle 17, Another Dimension – Allstate Insurance advertising campaign

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40P Example: Principle 29, Pneumatics & Hydraulics – Calgary Film Festival posters, complete with real tears

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40P Example: Principle 17, Another Dimension – YMCA billboard

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40P Example: Principle 14, Spheroidality – Siemens mixer revolving-door advertising

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40P Example: Principle 35, Parameter Change – Korean Police billboard

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40P Example: Principle 35, Parameter Change – Royal Baking Powder billboard

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40P Example: Principle 2, Taking Out – Cingular advertising billboard

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40P Example: Principle 8, Anti-Weight – Coca-Cola crane-assisted advertising billboard

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40P Example: Principle 29, Pneumatics & Hydraulics – Nationwide Insurance advertising campaign

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40P Example: Principle 31, Porous Materials (‘Holes’) – McDonald’s open-window advertising billboard