The moment that matters is right before you eat.
Not when youโre reviewing charts later.
So we design for that moment first.
Everything else is secondary.
Most users drop off within the first 2โ3 weeks of tracking.
Not because the goal is hard.
Because the interface turns every meal
into a small task.
Small tasks donโt scale across a full day.
Research shows people underestimate calorie intake by 20โ50%.
Not because they donโt care.
Because humans estimate visually, not numerically.
So we started with perception, not grams.