#BlueCoOut

Love Chelsea! Hate BlueCo

[NotAProjectCFC @NotAProjectCFC]

🚨Statement🚨

We are angered and frustrated, but sadly not surprised that the club have decided to rebrand our Under 21 and Under 19 squads as Cobham Next Gen.

This is another example of a parasitic ownership stripping away the identity of our wonderful and historic football club piece by piece. Following the use of the CFCLDN brand in other marketing ploys, we feel this is another attack on the setup that was in place before Blueco acquired the club in 2022.

Chelsea’s youth academy has produced an array of incredible talent who have represented the name “Chelsea” at both youth and senior level, including club stalwarts such as John Terry and Reece James, as well as dozens of others who have had successful professional careers.

The youth academy that Cobham hosts is renowned for being one of the best in the world and players have often identified with the club’s name throughout their upbringing in football.

Players should be proud to represent that name from the moment they enter the youth setup, and not a soulless brand name cooked up by those who do not respect the club’s heritage.

We strongly urge other supporter groups to send a strong message to the club that this is yet another unacceptable act from the club’s current custodians.

We must continue to fight for what matters to this football club. That does not just entail demanding better standards on the pitch than what we have been witness to for the last four years, but also respecting the foundations of a club that is so important to so many people.

We remain extremely concerned about the direction the club is heading in, particularly based on recent media reports about the ownership structure.

We will continue to monitor the situation and should our concerns escalate, we will not hesitate to once again call for demonstrative action to try and protect our football club.

@ChelseaSTrust
@CSG2005
@pitchowners

[Johnny Minerals @mineralsfc]

The plane, brown envelopes and project doesn’t fly backwards. #BlueCoOut.

[NotAProjectCFC @NotAProjectCFC]

It’s genuinely disappointing to read this from someone who was instrumental in architecting the original NotAProjectCFC protest/group and involved in discussions around further supporter action.

Back then supporter protest was apparently justified. Today, supporters expressing the very same frustrations are accused of not being Chelsea fans.

We’re not sure what has changed?

The ownership or Sporting Directors certainly haven’t.

It’s been four years of failure. Four years of destroying the identity of Chelsea Football Club. Four years of poor decision making. Four years of supporters being asked to trust the process. Four years of no accountability. Fours of record losses.

Following the worst season in 30+ years we’ve had a so called period of self reflection that has resulted in… the very same sporting leadership remaining in place.

Chelsea supporters have every right to voice their opinions. Nobody gets to police how fans should feel.

What makes this particularly disappointing is that this stance feels completely at odds with the one taken when supporter action was being organised. It’s difficult not to question whether relationships and access now take priority over speaking honestly about the damage that’s been done. Those who continue to speak about the damage are very much Chelsea fans let’s be clear.

We’ll continue to do what we’ve always done. Hold the ownership accountable.

[SG @sgcfc23]

🚨BREAKING 🚨 Moron who is also a confirmed brown envelope, has secret meetings with directors, is lecturing other fans to stop criticising anything Chelsea do after they just finished 10th in one of the worst and most embarassing seasons in living memory @CFCPys

[Johnny Minerals @mineralsfc]

Asking supporters to pay to view BlueCo PR after finishing 10th and no CL 4yrs in 2bn spent is exactly why Eghbali called for “monetize content’ while he buys time for PremFlix. Fuck your failed project and all sellouts paid to sponsor it. It’s sell to survive. #BlueCoOut

[ʟᴏʀʀ£ɴᴢᴏ @ENZOIZU]

Key part of the long-term project” 😂😂

Fabrizio, you and Chelsea have been running the same scam for years.

You hype every young player as essential to the future while the ownership sells anyone who actually matters. You call it “long-term planning” while the club has zero stability, zero identity, and keeps getting worse.

You’re not reporting news.

You’re doing PR for people who are stripping this club for parts.

And the fact that you still have any credibility left with Chelsea fans is actually embarrassing. #CFC

[Johnny Minerals @mineralsfc]

This was what it was like at Chels until those clowns came in and fucked it all up my elite gaffer #BlueCoOut

[Johnny Minerals @mineralsfc]

BlueCo sellouts “They’re tweaking the model be patient”

Ave a day off it’s sell to survive. #BlueCoOut.

[- @NotPaneen]

First they think it’s about Maresca and now Xhaka. When will the braindead fans realise that I couldn’t care less about anything other than shitting on the board and owners

[- @NotPaneen]

- Palestrass over the line but he’s depressed

- Can’t get Xhaka

- Can’t get that random LWB scrub from Spain

- Havent even bid for Lacroix

“Stop being negative unc”

“Stop the gimmick”

[NotAProjectCFC @NotAProjectCFC]

We’ll just leave this here for those that didn’t read it yesterday.

“a reluctance to value proven experience, and no obvious shift in recruitment philosophy”

[Garnet @Dehemsleyy]

Let me Clarify this.
Blueco is NOT Chelsea. Chelsea existed and will Exist after Blueco. Calling out Blueco for their incompetence does not automatically mean we Hate Chelsea, They are separate entities. It's not my duty to bend over for Blueco. My duty is to CHELSEA Only.

[Johnny Minerals @mineralsfc]

Spurs signing Tonali showing more ambition after escaping relegation! BlueCo are an absolute disgrace selling their best players chasing Xhaka and signing kids.. Eghbali, Feliciano and Boehly you fucking cunts get out of Chels. #BlueCoOut

[Johnny Minerals @mineralsfc]

Spurs are signing both Sandro Tonali and Mateus Fernandes and have binned the kiddy model showing more intent than Chelsea yet sellouts are hyping up Alonso being backed while we’re in phase 5, 2bn spent. Ave a day off #BlueCoOut

[NotAProjectCFC @NotAProjectCFC]

A quick update from us.

We’ve been relatively quiet since the close of last season. After a full on campaign, we wanted to take stock and see if the club had truly self-reflected.

Now July 1 is here and Xabi Alonso officially takes the reins, we think it’s the right time to make our position clear.

The club itself spoke about a period of self reflection. From where we’re standing, very little seems to have changed. The same people responsible for years of poor decision making are still leading football operations. That gives us little confidence that meaningful change is on the horizon.

Instead, accountability appears to have been placed almost entirely at the feet of the former manager. Yet this was the same club that derailed Strasbourg’s season by pursuing Liam Rosenior in January, only for him to go on to become the worst manager in Chelsea’s modern history before ending the season under the uninspiring Callum McFarlane. That is not the behaviour of a serious football institution.

We’ll allow the summer window to play out before making any final judgement. But the early signs suggest more project signings, a reluctance to value proven experience, and no obvious shift in recruitment philosophy. Meanwhile, our rivals continue to strengthen with established quality.

The issue has never been one manager or one transfer window. It’s the structure. It’s the people leading football operations.

Unless there is genuine accountability and meaningful structural change at football operations level, our concerns remain exactly the same.

We will continue to closely watch the direction of the club over the Summer and as a group, we remain committed to supporter action in the new season.

BluecoOut.

[Johnny Minerals @mineralsfc]

BlueCo hiding behind the excuse it’s because of Maresca their 4th yes man Chelsea finished 10th haha not that it’s their entire model failing after 2bn spent in 4 yrs, 3.8bn in debt and nothing has changed same mid directors and selling their best players to buy. #BlueCoOut

[Younes H-Hamou @youneshhamou_]

4 years and £2bn spent for this. 10th and no Europe. Absolute disaster.

Disgraceful. This doesn't stop. #BlueCoOut

[Johnny Minerals @mineralsfc]

Arsenal won the league, Spurs avoid relegation and Chelsea after 4 years £2bn spend 3.8bn of debt finish 10th winning fuck all and no Europe spot. This is not Chels. #BlueCoOut

[Chels HQ @Chels_HQ]

2022/23: 12th
2023/24: 6th
2024/25: 4th
2025/26 10th

The definition of mediocrity. #BlueCoOUT