The Z Link

The global Gen Z agency for strategy, social media, and data-driven insights. 🤝 Helped brands like IKEA, Pepsi, Deloitte, and more. Founded by @erifilii 🌎

[Archie Sengupta @archiexzzz]

As Tanmay Bhat said, the next level of brand marketing will come from people who’ve made viral content 20 times a day, every day. Just hire a 16 y/o with 450k followers on his insta meme page, someone who catches trends early, knows the audience better, and see him help you go viral from day 1.

Brands need to tap into this shift. it’s not just about old-school strategies anymore—it’s about staying agile, being creative, and building real content. the future of marketing is in knowing how to go viral and stay relevant.

[The Z Link @TZLsocial]

it’s ok brands we give you permission to stop using the word brat ANYWHERE in your marketing

[The Z Link @TZLsocial]

me ignoring the tiktok ban 🧖🏻‍♀️✨😌😙

[The Z Link @TZLsocial]

that’s social media strategy

[R/GA @RGA]

Wildly mispronouncing foods as an engagement strategy

[The Z Link @TZLsocial]

@0xgaut can confirm it works

[The Z Link @TZLsocial]

[flight attendant on PA system]: the pilot is asking if we have any b2b saas founders on board?

[The Z Link @TZLsocial]

long distance no commitment casual stealth idea stage girlfriend

[Brooklyn @bklynb4by]

the heart when you like an instagram post now:

[The Z Link @TZLsocial]

on our radar this week on social media:

🥲 Influencers outrank journalists as news sources on TikTok and Instagram…

🤝 Instagram launches group profiles to become more social and community-driven

👁️ The hashtag #canonevent now has over 150 million views on TikTok

[DCNGlobal @DCNGlobalNet]

Exciting news! @marauders, Founder & CEO of @TZLsocial will be sharing her expertise at #BerlinYouthSummit. Discover how her agency is revolutionizing Gen Z marketing through authentic community-driven strategies. Register now: https://t.co/DpMvMiIWpU

[The Z Link @TZLsocial]

our latest newsletter issue covers a CRUCIAL gen z topic… food micro-trends as aesthetics. bon appetit 🫡

https://t.co/0m09zQNfIJ

[The Z Link @TZLsocial]

sorry but all the coolest companies agree this is the best color rn……

[erifili 🪸 @erifilii]

let’s talk peloton rebrand 👀

an attempt to resonate more with Gen Z consumers and stand out from other fitness brands? they’re letting go of their previously more serious-looking branding (similar to equinox and other “high-end” workout brands) and embracing a more playful, fun approach 🌱

also highlighting the people that make up the brand more actively, and adding fun little casual captions on IG makes me think they wanna tap into Gen Z community marketing a lot more consciously 🤝

next-up, maybe a more experimental tiktok strategy? 💭

[Rachel Karten @milkkarten]

What gives Gen Z the ick on social?

For this week's newsletter I spoke with @marauders, Founder + CEO of @TZLsocial, about why brands have trouble marketing to Gen Z, “millennial” marketing tactics that don’t work, and brands that are doing a good job.

Here are a few learnings:

[The Z Link @TZLsocial]

@RahisiBooks https://t.co/Vdi76iouWV 🫶

[The Z Link @TZLsocial]

hey you 🫵 here’s how we can help!

• social media management, strategy, content etc - for brands that target young consumers

• helping you understand Gen Z trends and internet culture on https://t.co/EOtqZPZ3Kt

• being your one stop shop for all-things social media 🌎🫡

[erifili 🪸 @erifilii]

today is a big day because it’s 3 YEARS since I started @TZLsocial!! 🎂🫶💙✨

launching a gen z company when I was 20 was the best decision ever - it started slow but grew to a team of 20+ gen z marketers around the world. 🤍👇

[The Z Link @TZLsocial]

@itsjamiecho so true we literally exist for this

[Engineer Girlfriend @enggirlfriend]

the fact that looking at pic carousels is boring on instagram but it’s the best thing ever on tiktok just because there’s good background music while you scroll