What my 10 years of experience in Digital Marketing taught me
I’m new to app development and the whole coding vibe. I never liked programming in the past, but I was always full of ideas. Now I can finally make things without knowing how to code… almost!
But I’m definitely not new to Digital Marketing. Quite the opposite, I’ve been successful at it for years. And what I’ll share today comes from experience. These things can save you a lot of time, money, and nerves.
X algorithm doesn’t like me at all and this post will probably reach maybe 200 people, but I still wanted to empty my brain and talk about things people lie about, the kind of lies that make beginners fail or give up too early.
Free Marketing?
There’s no such thing as free marketing besides word of mouth and recommendations, and even that usually costs something (like referral systems or incentives).
When you see someone saying their app or SaaS “blew up for free”, 99% of the time it didn’t, or it didn’t blow up nearly as much as they claim.
Sure, sometimes a TikTok or short goes viral and your app takes off, but let’s be real, what are the odds that your very first TikTok account or first video goes viral? Pretty low.
To get to that stage where your videos consistently get millions of views, you need a ton of content (which costs, labor or credits, doesn’t matter), a lot of accounts (aged, warmed-up), and good proxies (residential USA or 4G mobile ones, and yeah, they’re expensive).
After burning through multiple accounts, dozens of videos, and countless dead proxies, maybe one account hits and you go viral. But even that “viral moment” wasn’t free.
This applies to TikTok, Instagram, X, Reddit, all of them.
If you plan to use these platforms to promote your own product, be ready for bans, shadowbans, poor reach, and low views. You’ll have to test different angles, content styles, hashtags, account types, and all of that costs money.
Those “gurus” on X who tell you all you need to do is “ship ship ship” and post daily content are half right, but they leave out the cost. You’ll try it, get 0 views, think you’re just unlucky, and quit. But it’s not about luck, it’s about testing, failing, and spending until you figure out what works.
The “Just Ship” Mentality
It’s trendy now to say “just ship” and think later about how to market or attract users.
I completely disagree with that mindset.
Yes, you shouldn’t overthink every small detail, but we’re in an era of millions of SaaS and apps. So you have to ask yourself: why would anyone choose yours over the next one?
Every day on X I see posts like “I made this app in 5 hours and it’s ready to print hundreds” or “Look at these macro tracking apps, they’re making $200k a month, I built one in 3 hours, what’s stopping you?”
Stop believing that nonsense.
If you’ve got a truly unique idea with no competition, then sure, build it fast and ship. But that’s rare now. For most people, the smarter move is to sit down, plan properly, and think deeply.
Figure out what makes your app different, what that extra 10% is that competitors don’t have. Then make a real marketing plan and decide your budget. Because yes, you’ll need one. Without a marketing budget, your project will most likely die unnoticed.
In the current flood of low-quality, rushed products, quality and branding will matter the most in the long run. Trust me on that.
Forums and Real Learning
In the era of ChatGPT and X, people forget about the real goldmines of learning, forums.
When you scroll X, 90% of the time you’ll see people bragging about getting 50 new followers or 1 Stripe sale, or showing they “vibe coded” in a coffee shop. What can you actually learn from that? Nothing.
Tune out from X for a while. Skip ChatGPT prompts for a bit. Go to Reddit, BlackHatWorld, or affiliate forums. Check the journey threads. See what people are actually doing. Learn from their wins and their mistakes. That’s where the real lessons are.
Test Before You Release
Whether you’re building an app or a SaaS, always test it properly before launching.
Send it to a few friends. Let them use it for a few days.
Ask them if something bugs out, or what they wish the app had.
Most people skip this step, they just publish something as fast as possible to “get it out there”. But if you look closer, most of those products are trash.
So slow down. Gather feedback. Test. Fix. Improve. Then ship.
Ideas, Ideas, Ideas
Everyone has tons of ideas. Me, you, all of us.
But can we actually build them all? No.
If you try, you’ll fail. You’ll end up with 7 projects that are all 20% done and nothing finished. It’s a trap.
Pick one idea. Stick with it until it’s done and working.
If it performs well, hire people to manage it and move to the next one.
We have time. We’re not dying tomorrow (hopefully).
So relax, focus, and finish things.
We're pleased to announce that Legend has raised a $3.5 million seed round, led by @ElectricCapital, with participation from @ambergroup_io and @GSR_io, bringing our total raised to over $5 million.