Umi Games

Where marketing meets gaming 🤝
Part of Whalar Group

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @Burberry transforms @Harrods in @Roblox! 🎮

For 30 days, Burberry brought an immersive Harrods takeover to life in Roblox—recreating the iconic façade as a Burberry‑branded virtual storefront wrapped in seasonal knight blue and the signature Burberry Check.

Players explored four outdoor park scenes, including an Equestrian Knight maze, and styled their avatars with digital Burberry pieces like scarves, hot water bottles, and horse‑shaped carabiners. 🧣🐎

#UmiGames #Burberry #Harrods #Roblox #Gaming

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @ChipotleTweets serves up flavor in @Roblox! 🌯🎮

Chipotle rolled their way into Roblox with the ‘Chipotle Burrito Builder’ game allowing players to use their skills to build and roll burritos like a true Chipotle crew member—earning burrito bucks to score Chipotle‑themed UGC.

In early 2025, the experience leveled up with ‘Unfolded’, an animated short film promoting sustainable agriculture. The first 50K players to watch scored a free entrée IRL.

With 34M+ visits and 50K free entrées served, this was the first game to feature a restaurant tv ad in Roblox!

#UmiGames #Roblox #Chipotle #Gaming

[Umi Games @UmiGamesStudios]

Big changes coming to @Roblox. 👀

Launching this month, the new Creator Rewards program will let Creators who publish experiences earn directly from engagement.

Here’s how:
⚡️Daily Engagement Reward: Creators earn when an "Active Spender" (user who spent at least $9.99 in the last 60 days) spends 10+ minutes in their experience.
⚡️Audience Expansion Reward: Creators earn 35% revenue share on the first $100 in purchases made by new or returning users (inactive for 60+ days).

Plus, new analytics on the Creator Dashboard will help with tracking and optimizing earnings.

More updates coming at the Roblox Developer conference in September!

#UmiGames #Roblox #CreatorEconomy

[Umi Games @UmiGamesStudios]

Fortnite’s New Data API has unlocked a new level for Creators. 🔥 

@Fortnite is empowering its community with its first meaningful API, bringing unprecedented transparency to content performance. Now, Creators and brands can access real-time data for any Creator or Epic Games-made island— minutes played, unique players, retention, and more!

At Umi Games, we’re tapping into this enhanced data accessibility to build smarter, more impactful activations in partnership with endemic platform Creators.

#UmiGames #CreatorEconomy #Fortnite #Gaming

[Umi Games @UmiGamesStudios]

The results are in!

To launch Vaseline Screen Block—a new product that protects against blue light— @Unilever tapped UMI Games and @Ogilvy to build a custom brand experience inside @Fortnite.

Sharing a few big wins below. Swipe for more. ➡️

💥 66.1M+ minutes spent in-game
⚡️ 652K+ engagements from players who activated Screen Block in game
👾 97% of gamers now feel connected to Vaseline
🎮 94% say Vaseline gets gaming culture

#UmiGames #Ogilvy #Fortnite #Gaming

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @Coachella Brings the Festival to @Fortnite! 🎮⚡️

Players took the stage in ���Music Pillars” —a Coachella-inspired Fortnite island—where they spawned onto individual pillars and battled to be the last one standing, earning a ‘victory screen’ moment on the Coachella main stage.

After entering through a Coachella-themed lobby, players rotated through three unique arenas and fought using 30+ custom music-themed items and weapons. 🎶

With tracks from Coachella performers setting the vibe, this experience hit all the right notes—racking up 500K plays, 20M impressions, and custom weapon sounds.

#UmiGames #Coachella #Fortnite #Gaming

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @netflix launches ‘Nextworld’ on @Roblox! 🎮⚡️

Step into the Netflix Universe like never before—Nextworld is your all-access pass to explore hit shows like Stranger Things, One Piece, Cobra Kai, Squid Game, and The Electric State in interactive 3D spaces. 👾

With over 10.2M visits and 52K+ likes, this activation allows Players to hang with characters like Dustin and Wednesday, earn free limited-time UGC, and dive deeper into their favorite storylines—all inside Roblox!

#UmiGames #Netflix #Roblox #Gaming

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @warnerbros Entertainment brings Mickey 17 to @Fortnite! 🎮⚡️

To launch their new movie, Mickey 17, Warner Bros Entertainment integrated into Minigame Box PvP in Fortnite! A custom mini game was created where players battle it out alongside their own Mickey NPC. Due to his expendable nature, Mickey respawns again and again until you’re out, dropping items with each elimination.

Set in an icy biome inspired by a key setting from the film, this activation racked up 450K+ Mickey eliminations and saw players equip his hat over 4M times! 🔥

#UmiGames #Fortnite #WarnerBros #Gaming

[Umi Games @UmiGamesStudios]

Brand Activation We Love: @Versace Brings Iconic Style to @Roblox! 🎮⚡️

Versace stepped into the @LensCrafters Eye Odyssey game on Roblox, where players explored a Versace-branded LensCrafters store and collected 10 items to unlock a new 'Biggies' collection mini-game island through a portal!

The mini-game featured the iconic Biggie sunglasses as obstacles, displayed the Medusa signifier, and rewarded players with digital Biggie eyewear UGC for their avatars upon completion. The activation drew over 150K visits, and all 10K UGC pieces sold out in less than 24 hours — proving that Versace’s signature style translates seamlessly into play. 😎

#UmiGames #Versace #Roblox #Gaming

[Umi Games @UmiGamesStudios]

The most dangerous enemy, just met its match! 💪

@Unilever is taking on the unknown enemy that is long-term exposure to blue light - with Vaseline Screen Block.

To celebrate the launch, in partnership with @Ogilvy, we integrated the product into UGC Creator games on @Fortnite - and created a horror-movie inspired trailer to further tell the brand story! 🎮⚡��

This integration delivered mass reach amongst Gen Z, through an immersive brand experience while users are leaned in.

#UmiGames #Vaseline #Fortnite #Gaming

[Umi Games @UmiGamesStudios]

“Partnering with a globally forward-thinking brand like Unilever allowed us to push creative boundaries and craft a truly immersive, joy-filled world for players. With robust promotional support from in-game integrations to strategic Creator partnerships, we’re excited to engage next generation audiences through meaningful, innovative storytelling and experiences.”

Our President, Tom Parry chats with @LBBOnline about our innovative, playable brand experience with @Unilever @Ogilvy Canada, Ogilvy Singapore and Vaseline! 🎮⚡️

🔗Full article here: https://t.co/iMa3XFiCEh

#UmiGames #Vaseline #Ogilvy #Fortnite