Universal Wilde

Complex marketing communications. Simplified + Optimized.

[Universal Wilde @UniversalWilde]

😁Thank you for following us and being part of our Twitter family!

We want to keep providing you with the high quality content that you're used to! At the end of July, we're going to be posting all of our content to @dsgraphicsuw and encourage you to follow us there!

[Universal Wilde @UniversalWilde]

Got kids? Have fun spying together with this invisible ink recipe: https://t.co/wpu2xPq6yf

#Ink #InkHistory #NowYouKnow #FunFacts

[Universal Wilde @UniversalWilde]

🇺🇸 The American Revolution and Invisible Ink

���� George Washington had an invisible ink method that used two chemicals - one to write a disappearing message, and one to reveal the message. He also instructed his spies to write between the lines of common books. #InkHistory

[Universal Wilde @UniversalWilde]

📃 Fun Facts about the Paper Industry

🍃 The timber industry grows nearly twice as much (in volume) as it harvests annually, and 1/3 of the country is forested.

(American Forest & Paper Association, USFS)

#NowYouKnow #PaperFacts #PrintMarketing #PaperIndustry #Reforestation

[Universal Wilde @UniversalWilde]

From then to now... this is a nod to our printing past!

🔠 Johannes Gutenberg helped make the production of text affordable, with his printing press that used movable type and mechanized inking. #PrintHistory

See the press in action: https://t.co/SYcF8sWpMA

[Universal Wilde @UniversalWilde]

What is Tom Hanks' secret talent? He knows his way around a typewriter... 📃

"You will get ink on your fingers. Deal with it." 😆

https://t.co/VU1Ff3b3r9

#LifeLessons #Typewriter #SecretTalents #PrintHistory

[Universal Wilde @UniversalWilde]

Fun Facts about the Paper Industry:

In 2012, the U.S. Forest Service reported that 3.2 million trees were planted every day. We actually have more trees today than we did 50 years ago! 🌱🌧️☀️🌲

#PaperFacts #PrintMarketing #Trees #Forestry #Sustainability #GrowBabyGrow

[Universal Wilde @UniversalWilde]

"It’s safe to say that 2020 was a year like no other, and 2021 will certainly not revert back to the old normal. As print service providers think about building business this year and beyond, what lessons from the pandemic apply?"

https://t.co/JY9xCnh0Gt

[Universal Wilde @UniversalWilde]

Statements/invoices have an open rate of 95%, creating an opportunity for cross-selling + up-selling.

If you're using full color marketing/consumer messages in your statements, consider the #USPS Personalized Color Transpromo to save 💲 on postage 👇

https://t.co/xMCTcRrBAi

[Universal Wilde @UniversalWilde]

Transpromotional Marketing:

✔️A business cross-sells and/or upsells through a statement that is already going out to the customer

✔️They may be promoting reward/loyalty programs, supplementary products, and complimentary products

To Learn More: https://t.co/2RLSQOpGGq

[Universal Wilde @UniversalWilde]

😁Thank you for following us and being part of our Twitter family!

We want to keep providing you with the high quality content that you're used to! At the end of July, we're going to be posting all of our content to @dsgraphicsuw and encourage you to follow us there!

[Universal Wilde @UniversalWilde]

Did you know...

💭The typewriter as a printing tool helped revolutionize business print communication. With its invention in the 1860s, a new era (and a new sound!) was born.

🎵The ink dries once the key strikes paper, and then the rest is like music to our ears. #TimeToType

[Universal Wilde @UniversalWilde]

Fun Facts about the Paper Industry 📃

Yes. It takes a lot of water to produce paper 💧… But did you know paper mills typically reuse the water 10 times before responsibly returning it to waterways? 🌲♻️

#NowYouKnow #PaperFacts #PrintMarketing #PaperIndustry #Recycle

[Universal Wilde @UniversalWilde]

If you're using color messaging with your bills, invoices or statements, this is for you! 🎨👇

The USPS's Personalized Color Transpromo runs from July 1 to Dec. 31. You can earn an immediate 2% discount on postage for approved mail pieces. 🤩🌟📮

⏭️https://t.co/kzXDxF5jAP

[Universal Wilde @UniversalWilde]

⭐AR + DM = a bigger punch!

The fitness industry took a big hit during COVID, but like many of us, they pivoted. How would you use Direct Mail with Augmented Reality to create a lasting impact on your demographic?

https://t.co/6Jg6HzEQ1e

[Universal Wilde @UniversalWilde]

🤩Using all five senses to interact with a product builds recognition in the brain. With AR, many products can appear in your home, fulfilling the visual.

What if you used Direct Mail, with beauty products, to let the person feel and smell your product?

https://t.co/QpDI1zHZOi

[Universal Wilde @UniversalWilde]

📖A Gutenberg Bible is one of the rarest printed books in the world.

🔎Fun fact: When coming off the press, only black ink was printed. But colored ink and even decorative margins were added to some of the books by their owners.

View for yourself at: https://t.co/5E3Qn5zvC5

[Universal Wilde @UniversalWilde]

Why does Transpromotional Marketing work?

➡️Invoices/statements have a 95% open rate

➡️ Privacy and trust have been established with the source

➡️77% of traditional mail is viewed daily

➡️ 66% of bill statements were mailed as of 2018

(Infotrends) #MailTime #FindWhatWorks

[Universal Wilde @UniversalWilde]

Which words do you associate with MAIL as a form of communication? 📬✉️ In a past survey conducted by Royal Mail MarketReach, people said:

📢 MAIL is: Official … Important … Believable … Formal … Informative … Personal … Reliable

#CommunicationIsKey #DirectMail

[Universal Wilde @UniversalWilde]

Waste not, want not.

🌲 The paper industry uses every part of the tree, right down to the bark... even the leaves/branches that are left behind provide nutrients/cover for the new trees to grow in place of what is harvested. (American Forest & Paper Association) #PaperFacts