Unpack

The internet's best design case studies, collected.
One new one daily.

[Unpack @UnpackSo]

TUI Brand Identity & Design System by Further

Evolving the TUI brand for modern leisure travel. Unpack how Further helped TUI build a unified design system to connect with travelers across touchpoints.

https://t.co/rjkJJhiEgw #TUI #design

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Nike Digital Design System by Instrument

Scaling digital product design across Nike. Unpack how Instrument helped Nike create a unified component library that powers global e-commerce and mobile apps.

https://t.co/D6hVwgPAnt #Nike #design

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Granola Rebrand & Campaign by Ragged Edge

Humanizing artificial intelligence with Granola. Unpack how Ragged Edge helped Granola stand out from sterile tech tropes with a warm, human-first identity.

https://t.co/M2Pg7gGY9J #Granola #design

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St Paul's Cathedral Visual Identity by Pentagram

Rebranding St Paul's Cathedral for the modern era. Unpack how Pentagram helped St Paul's Cathedral connect with visitors across physical and digital spaces.

https://t.co/LDGa3zOb3v #StPaulsCathedral #design

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Going Brand Identity by Further

Renaming and rebranding Scott's Cheap Flights as Going. Unpack how Further helped Going evolve into a travel brand that inspires spontaneous exploration.

https://t.co/IHBN4CDNNW #Going #design

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Deliveroo Brand Identity by Further

Rebranding Deliveroo for global streets and screens. Unpack how Further helped Deliveroo stand out on the road and scale its identity worldwide.

https://t.co/TH0uoeoCIh #Deliveroo #design

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Twitch Brand Evolution by Portorocha

Evolving Twitch across product, brand, and events. Unpack how Portorocha helped Twitch scale its design system across digital products and live experiences.

https://t.co/CtWFD2EZou #Twitch #design

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Legora Marketing Site by Most Studios

Repositioning Legora as an enterprise legal platform. Unpack how Moststudios helped Legora build a design system and authoritative web presence to scale.

https://t.co/t5AXik0r2s #Legora #design

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Careem Brand Identity by Further

Evolving Careem into an everyday super-app. Unpack how Further helped Careem transition beyond ride-hailing into a versatile multi-service platform.

https://t.co/2PWtcfNNfm #Careem #design

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Google TV Product Experience by Instrument

Designing a unified entertainment OS for Google TV. Unpack how Instrument helped Google TV deliver a content-first system for family entertainment.

https://t.co/kSOkyCmSLV #GoogleTV #design

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@areebadesigns Looks neat 👀

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Tandem Health Brand & Digital Presence by Most Studios

Designing an AI health platform for Tandem Health. Unpack how Moststudios helped Tandem Health translate complex clinical AI into intuitive digital care.

https://t.co/D6qmz4U7UG #TandemHealth #design

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Airbnb Brand Identity by Further

Rebranding Airbnb for a global community. Unpack how Further helped Airbnb create a human-centric identity system to represent hospitality worldwide.

https://t.co/MCQ2YrHwz2 #Airbnb #design

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Wise Brand Identity by Ragged Edge

Rebranding Wise to power global money for everyone. Unpack how Ragged Edge helped Wise create a unified identity built to scale across global markets.

https://t.co/0BluUcSWf7 #Wise #design

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Lovable Brand Identity by Primary

Rethinking AI software development with Lovable. Unpack how Primary helped Lovable establish a cohesive brand identity that brings AI tools to life.

https://t.co/WtI5ehwpeR #Lovable #design

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Sana Labs Marketing Site by EW Studio

Shaping a new brand identity for Sana Labs. Unpack how EW Studio helped Sana Labs establish an enterprise AI identity that scales across products.

https://t.co/se2SkI6PlW #SanaLabs #design

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Legora Brand Identity by EW Studio

Reimagining modern legal tech with Legora. Unpack how EW Studio helped Legora build a trusted brand identity that brings clarity to legal services.

https://t.co/SSMPFvqJs1 #Legora #design

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Fresha Brand Identity by Further

Rebranding Fresha as a global wellness booking platform. Unpack how Further helped Fresha unify its SaaS product and marketing across global markets.

https://t.co/tqC6NqbMTY #Fresha #design

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Anthropic Brand Identity by Geist

Humanizing artificial intelligence for Anthropic. Unpack how Geist helped Anthropic create a warm, humanist identity that sets a new tone for AI.

https://t.co/dxorMMUWI0 #Anthropic #design

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ElevenLabs Brand Identity by Area 17

Shaping the visual world of AI audio for ElevenLabs. Unpack how Area 17 helped ElevenLabs build a distinct brand identity for generative sound.

https://t.co/uFNoAk8zd2 #ElevenLabs #design