Courtney Z

Online student taking digital marketing @ University of Calgary.

[Courtney Z @UofcCourtney]

The 4 main components of every great social media campaign. While searching for a campaign to analyze this week, I kept my eye out for these components in the campaigns I researched. #BMC382 https://t.co/c4HObQcFmX

[Courtney Z @UofcCourtney]

@OdinaSeale Interesting to read about the brands who missed the mark. It's important to consider how different people could perceive your campaign. One of the worst ad campaigns I immediately thought of was the Pepsi/ Kendall Jenner campaign that went viral on Twitter a couple years ago.

[Courtney Z @UofcCourtney]

@den_briana Hahahhaa I am gen Z and in love with the #cottagecore content😂I like to follow accounts outside my demographic and accounts who have differing opinions than myself so I can see a wide range of different content!

[Courtney Z @UofcCourtney]

@ReneeWr38065128 Thanks for this! Going to bookmark it for future reference. Quality images definitely set your posts apart from others in the digital space.

[Courtney Z @UofcCourtney]

Interesting to see how different platforms are trying to assert themselves into the "TikTok sphere." In my opinion, Snapchat has been steadily dying out in popularity so I'm curious to see if people will utilize this new feature. #BMC382 https://t.co/Y4Pfcb64m1

[Courtney Z @UofcCourtney]

Tip number 2 "niche down to blow up." A problem I've noticed with many Insta bizz accounts is their brand trying too hard to appeal to multiple audiences and are left with an inconsistent feed. https://t.co/B8lm1S3TYC

[Courtney Z @UofcCourtney]

@den_briana What an engaging article. I've been avoiding downloading Tik-Tok for fear of getting addicted lol! I wonder if the time people spend on Instagram will increase now that they've launched their new "reels" feature.

[Courtney Z @UofcCourtney]

@AlyssaLy10 Yes! Couldn't stop watching her content. Def watching and taking notes

[Courtney Z @UofcCourtney]

@TMid15 Nice to meet you! Why?

[Courtney Z @UofcCourtney]

@sjadriedger Nice to meet you Stephanie and I look forward to connecting with you!

[Courtney Z @UofcCourtney]

Looking forward to my #BMC382 course and connecting with new classmates!