UpBuild

GA4 setup & support | Technical SEO wizardry | We’re the optimization geek that marketing organizations want on their team.

GA4 Setup Packages now available

[UpBuild @UpBuildTeam]

NOW is the time to figure out GA4 within your marketing organization. It’s an unprecedented opportunity!

Don’t want to do it alone? We can help. https://t.co/T7q0ZqMGBY

@ruthburr #EngagePdx

[UpBuild @UpBuildTeam]

GA4 is highly-customizable, which is amazing. It’s also why you can’t find any of your favorite UA reports!

@ruthburr #engagepdx

[UpBuild @UpBuildTeam]

If the prospect of having to set up a 100% new analytics tool (GA4) sounds awful, just remember: your analytics data has been a mess for years!

If you take the time to map out your measurement strategy anew, you’ll be grateful you did!

@ruthburr #engagepdx

[UpBuild @UpBuildTeam]

The biggest change from UA to GA4 relates to tracking “events”.

In GA4, EVERYTHING is an event. Get used to it.

;-)

@ruthburr #engagepdx

[UpBuild @UpBuildTeam]

@Linkbuildinghq @ruthburr In addition to SEO and analytics, we are all huge film geeks!

[Link Building HQ @Linkbuildinghq]

You caught our attention with the Kubrickian title. @ruthburr #EngagePDX

[UpBuild @UpBuildTeam]

Check out this blog post on Building a Distributed Culture That Feels Like a Culture that CEO Ruth Burr Reedy wrote. https://t.co/Ha5GR6jGY1

[UpBuild @UpBuildTeam]

🌞 Embrace the summer vibes with a fully remote team! 🏖️👨‍💻💼🌴 No more commuting stress, flexible work locations, and a boost in productivity. Let's celebrate the perks of remote work during this sunny season. ☀️ #RemoteWorkRevolution #SummerVibes #WorkLifeHarmony #Upbuildculture

[iPullRank Digital Marketing Agency @iPullRank]

Understanding how Google identifies entities can be tricky 🎩🪄, but it doesn't have to be.

Join @iPullRank of @iPullRankAgency, @ruthburr of @UpBuildTeam, & @Suzzicks of @MobileMoxie Friday, October 28th @ 11 AM ET as they walk us through it.

Register: https://t.co/KVcfCaEq5q

[UpBuild @UpBuildTeam]

UpBuild is a winner for Best Use of Search — B2C (SEO) at the US Search Awards! https://t.co/KSisYI5ptb

[UpBuild @UpBuildTeam]

Apply today: https://t.co/uNwzd3WAL3

[UpBuild @UpBuildTeam]

We're hiring for a Senior Marketing Strategist!
- Looking for an experienced technical SEO
- $60K - $70K starting salary + bonuses
- Full-time remote role
- 24+ days PTO + optional 4-day work week
- 100% medical + dental
- Join the best team ever!

(Link in thread — RTs welcome)

[iPullRank Digital Marketing Agency @iPullRank]

Ep 67 #Rankable - @ruthburr VP of Strategy at @UpBuildTeam & @garrettsussman discussed navigating the modern remote workplace:

🐟Managing remote teams
🐠Defending work/life balance
🐡How the pandemic has changed relationships

Missed it live? Replay ⬇️

https://t.co/IjHFG0lWPn

[UpBuild @UpBuildTeam]

@isourcein Thanks for letting us know! Our tools section was impacted by our site relaunch, but we're working to get it back up!

[UpBuild @UpBuildTeam]

@DirectLinkCoop Hello! Would you mind flushing your DNS record for https://t.co/16gUXkWuSH? Slack's support team says all ISPs need to do this independently to restore connections https://t.co/jy1oHsT7Jy

[Slack Status @SlackStatus]

In order to resolve this faster, your ISP (Internet Service Provider) will need to flush their DNS record for https://t.co/byL1MIH32C. Please reach out to your networking team to provide them with this information. (2/3)

[UpBuild @UpBuildTeam]

Make your site stand out in Google search with more prominent, eye-catching results. Learn 11 types of rich snippets, and Google's recommended best practices for each one.

https://t.co/lKxepHkJrc

[UpBuild @UpBuildTeam]

Trying to work through a technical problem? Our Founder and CEO, @mike_arnesen, shares his process for solving challenging technical issues. https://t.co/31BiQQjctS

[UpBuild @UpBuildTeam]

With many choices for web analytics and an ever-increasing privacy-focused world, why don't the privacy-forward analytics tools get used more often? Learn why they aren't standard and when they should be. #analytics https://t.co/yDdygIh0YQ

[Dave Sottimano @dsottimano]

SEOs who are now programming, important note: If you develop a tool that costs you money for each request, i.e. a scraper, lock down your API/service. People with just a bit of skill can seriously cost you. Great that you're sharing, but be careful. Here's a few tips:

[UpBuild @UpBuildTeam]

Score one for the analytics geeks!

[Charles Farina @CharlesFarina]

Did you know that in Google Analytics 4 properties new UTMs/Campaigns no longer break or create new sessions?

A big change over how GA has always worked.