Strat

for UGC creators
understand what works. recreate it.

coming soon - DM “early” for pre launch access

[Strat @UseStratapp]

Making content strategy:
– easier
– faster
– actually enjoyable

That’s the mission.

[Brad UGC @EvoBradley]

“TikTok just isn’t performing for me right now.”

You’re probably not using enough listicle style formats.

Let me show you 3 completely different ways they’ve generated billions of views across UGC:

> Rapid fire items with image overlays
> Authority led tips and hacks
> Hidden websites with fast/guided demos

These exact formats won’t stay hot forever. No format does.

But the listicle structure keeps working because:

• Every new item resets attention
• The viewer stays to see what comes next
• Broad topics make the content feel organic
• Products can be integrated without becoming the entire video
• Value comes before the promotion
• Easy structure to hit emotions & pain points, then intro brand as solution

Comment the product you’re promoting and I’ll give you a listicle angle to test.

[Brad UGC @EvoBradley]

I’ve got all I need 🙂‍↕️

[Strat @UseStratapp]

@RaphyLemos @EvoBradley I’m ready

[Brad UGC @EvoBradley]

I’m officially opening beta testing for @UseStratapp.

I’m hand selecting 10 to 20 experienced UGC creators to use Strat completely free for two weeks.

Strat doesn’t just help you find viral formats.

It turns them into a complete daily content plan for every brand you work with.

→ Find / save proven viral formats
→ Get full breakdowns of why they work
→ Save hooks and rewrite scripts for any brand
→ Add any format to your content plan in one click
→ Automatically generate your scripts, hooks, and captions
→ Know exactly what to record and post every day
→ Research any market and access creative strategy tools in one place

It’s the content strategy system I’ve used to help creators generate billions of views, turned into an app.

Requirements:

→ Currently working with at least 3 UGC brands
→ Generated at least 10M organic views as a UGC creator
→ Willing to use Strat consistently for two weeks
→ Willing to give detailed, honest feedback

If that’s you, DM me “BETA” ASAP.

If you aren’t selected, I still got you. Everyone who applies gets a discount on their first month when Strat launches.

(Must be following)

[Strat @UseStratapp]

@EvoBradley Goated Format

[Brad UGC @EvoBradley]

School is starting back up (here’s how to take advantage of it for UGC)

Such an evergreen format, prints views:

> Candle + mystical visual (tarot cards, “claim this” energy) is a proven pattern interrupt, stops the scroll

> Direct-address hook + predictive language (“you’re getting A’s this semester”) creates instant intrigue

> Problem-solution structure: names the real pain (bad grades) before offering the fix

> Pivot from broad promise → specific tool feels like part of the mystical reveal, not an ad

BONUS: Screen demo or quick tangible proof cements it as real, not just aesthetic (higher conversion %)

DO NOT lead with the “manifestation” angle, the “claim this” - you will get hundreds of “claim” comments and it distracts viewers from the actual action you want them to take…

(searching the product)

Follow me if you want more UGC insights and breakdowns

My app @UseStratapp does this all for you ^ [releasing end of month :) ]

[Brad UGC @EvoBradley]

There’s a new viral format making itself known in the content space…

And it’s almost completely untapped for UGC

(Here’s a breakdown and how you can use it for your next post)

> Native visual: notes app look doesn’t read as an ad

> Curiosity-loaded title: the hook lives in the title itself

> Punchy list items: each one lands as its own mini-payoff

> Built-in share mechanic: funny/relatable items get saved and tagged

Key note: be relatable and show your bubbly personality!

How to adapt this for UGC: use bullet point 2 or 3 to introduce the problem your product solves (or the topic) - easy brand intro

I used @UseStratapp to find these videos and get the breakdown

[Brad UGC @EvoBradley]

New UI update for folders, on @UseStratapp

Set folders for specific projects or variables - and save videos you find on social media OR videos you find inside the public library

> “Top of Funnel” folder
> “Visual hooks” folder
> Different brand deal folders
> whatever you want…

Also an option to open a folder as shared with multiple other people.

Love this new design 👌

[Brad UGC @EvoBradley]

Day 10 of finding you viral videos and breakdowns using @UseStratapp

15.8 MILLION VIEWS

> Off-frame audio hook: jarring alarm sound hits before frame 1, forces attention immediately

> Visual hook stacks on top: crying + smudged mascara delivers instant emotional context without a word said

> Authentic frustration: genuine reaction to an absurd task (photo-to-turn-off-alarm) reads real, not scripted

> Struggle-to-payoff arc: viewers stay to see her get through it, driving retention

Comment a video / account for a viral breakdown ;)

[Brad UGC @EvoBradley]

Day 8 of finding you viral videos and breakdowns using @UseStratapp

1 MILLION VIEWS

Why this video works:

> Urgency/curiosity hook: “deleting this later… this can get you rich” and the “secret” framing create immediate FOMO

> Simplifies the complex: turns “start an e-commerce business” into a quick, AI-automated process, making the promise feel achievable

> Screen demo as proof: fast-paced demo gives tangible evidence of the method and holds attention to the payoff

> Simple visual hook + organic camera flip: she sets the phone down and picks up the laptop, then naturally flips to the screen to demo, keeping the movement and focus organic instead of feeling like a cutaway

Comment a video or page below and I’ll reply with a breakdown like this ^

[Strat @UseStratapp]

Outsmart the algorithm.

[Brad UGC @EvoBradley]

In 4 weeks, I'll release the first app to ensure you go viral on repeat.

My roommate has been my test dummy.

(proof in the picture ⬇️)

BEFORE:
The worst content you've ever seen with max 600 views.

AFTER:
20M+ views in 3 months (gaining 5,000+ followers)

Couldn't have done it without @UseStratapp .

Now before you say "Brad, who tf are you? Why should I care?"

→ I've done short form content since I was 13.
→ Ran 4 viral subpages for Fortnite and COD.
→ Started one of the earliest UGC agencies 2yrs ago.
→ Helped attribute 2+ billion views for brands.

I'm an EXPERT at UGC.

And I've spent the last 3 months building an app to make you the same.

If you want free access on release...

QT & comment "STRAT" and I'll send you the details.

(must be following)

[Brad UGC @EvoBradley]

Day 7 of finding you viral formats and breakdowns using @UseStratapp

5.5 MILLION VIEWS

Why this video works:

> Strong visual hook: face mask + in-bed setting stops the scroll instantly, doesn’t look like content

> Curiosity-loaded phrase: “embarrassing side hustle” pulls interest before the reveal

> High-desire promise: AI + passive income taps a massive, always-relevant viewer interest

> Simplicity framing: fast-paced tutorial makes a complex process feel accessible to anyone

> Low-barrier delivery: casual, relatable presentation lowers the barrier to “I could do this too”

[Brad UGC @EvoBradley]

Day 5 of finding you viral videos and breakdowns using @UseStratapp

2.2 MILLION VIEWS

Why this works:

> Gamifies a mundane activity: “side quest” framing makes a common social occasion feel novel and game-like

> Relatable pain point: solves the “nights out get boring” problem with a fun, actionable fix

> Listicle format: easy to follow, each item its own shareable punchline

> Built-in share mechanic: funny/relatable items make viewers want to save and tag friends

HOW TO ADAPT FOR APP/BRAND: slide the app in as one list item, framed as a dare not a pitch

[Brad UGC @EvoBradley]

Day 3 of sharing you viral videos and breakdowns using @UseStratapp

1.1 Million views

Why this video works:

> Stitch = borrowed authority: attaches to another creator’s tutorial, inheriting their credibility and existing audience instead of building from zero

> Curiosity-first hook: opens the stitch with a hook that pulls viewers in before the value is revealed

> Big promise, hot niche: $30k/month tied to AI side hustles, a high-desire outcome inside a trending category

> Actionable simplicity: the tutorial feels doable, not gatekept, which lowers the bar to believe it

> Lead magnet CTA: original creator’s free-guide offer drives comment volume, the highest-converting engagement bait in the playbook (Reply-Keyword DM Funnel territory)

Drop a follow and Save this post so you don’t forget!
I share daily insights on UGC and viral formats.

[Brad UGC @EvoBradley]

Day 2 of finding you viral videos and breakdowns using @UseStratapp

2 Million views

Why this video works:

1. Meme format wrapper: uses the “caveman trend”: short, blunt sentences and exaggerated caveman-like mannerisms/delivery, wrapping productivity advice inside a format that’s already primed for engagement and easy recognition

2. Relentless pacing: new visual gag every 1-2 seconds, no room for scroll-away

3. Broad-to-specific funnel: opens with relatable, general tips before narrowing in

4. Pitch as payoff: CTA lands as “the solution” to the problems just stacked up, not an interruption

[Strat @UseStratapp]

@EvoBradley Personal favorite format right now👀

[Brad UGC @EvoBradley]

Day 1 of finding you viral formats and breakdowns using @UseStratapp

178k views

Why this video works:

1. Authority hook: opens with “ex-flight attendant,” instant credibility + curiosity before any value is delivered

2. Clear value prop: promises to save viewers money on flights, a concrete and desirable outcome

3. Listicle structure: numbered format makes it easy to follow and creates a reason to watch to the end (curiosity gap per item)

4. Casual, authentic delivery: feels like a friend sharing a secret, not a script

5. Secondary action as retention mechanic: doing her hair while talking removes the “performing for camera” feel, makes it more scroll-stopping and rewatchable

[Strat @UseStratapp]

Giving out 20 free access slots to Strat app

To enter:
1. Follow @UseStratapp AND @EvoBradley
2. Tag 1 fellow UGC creator on this post
3. DM us “free access”

[Brad UGC @EvoBradley]

Imagine if there was an app built for UGC creators that did content strategy for you…

Oh wait -

I’m building it.

Looking to launch @UseStratapp next month. AND we are giving 20 UGC creators free access for launch…we

To enter:
1. Follow @UseStratapp AND @EvoBradley
2. Tag 1 fellow ugc creator on this post
3. DM me “free access”

WHAT IS STRAT??

Strat gives UGC creators the platform to make content strategy easy, efficient and fun.

With features like:
> scans viral videos straight from tiktok/ig
> full video breakdown: hook, format, why it worked
> save formats to your own library
> auto-scripts based around brand your marketing
> built-in market research
> talk to ai for feedback on your videos
> public library of viral formats to pull from

Get ready to go viral like never before.

[Brad UGC @EvoBradley]

https://t.co/7l52bWb853

[Strat @UseStratapp]

About to change the whole industry

[Brad UGC @EvoBradley]

I’m building the app I wish I had when I first started UGC… Billions of views and millions of conversions later… I’m building @UseStratapp in public

Dropping the first live demo for 1 feature (scan feature)…

here’s exactly what it does:

1. find a viral video in your niche
2. paste the link into Strat
3. get a full breakdown: hook type, script structure, retention triggers, viral rating score
4. rewrite the whole thing for your product/niche in seconds
5. post and go viral

The hardest part of UGC isn’t making the video

it’s knowing what to make

what’s viral right now. why it’s working. how to adapt it for your product.

Strat handles that

rough MVP. this is just the start.

Drop some suggestions!