In my experience, people buy because of how crisply you articulate their problems to them, not, the benefits of your solution.
The goal is for them to feel understood more than to understand your products/services.
Congratulations to the @NORDUnet staff and NREN community that gave their time and talent to produce NORDUnet's 40th-anniversary digital publication. It was an honour and privilege to work with the core production team as the creative lead. https://t.co/gSIkVbgegl
"Zapping Night" - When real life just ain't worth it.
The best part about making this has been steppin in a mcdonalds , asking for an empty coca cola Cup and dealing with very confused… https://t.co/zkioPmG1Q5
Nothing gets people together like the #worldcup. Sadly, England lost the semifinal last night. I was lucky enough to catch some great moments from a small croud a the #trafalgartavern! @… https://t.co/N0TkHFm0Mj