Vanguard Communications

📍 DC-based. Award-winning Hispanic woman-owned PR firm working for a more equitable and inclusive world.

[Vanguard Communications @VanComm]

Recently, our team was up bright and early, joining our client Rails to Trails Conservancy and their incredible volunteers on the TODAY show plaza in NYC. So great to meet TODAY anchors Craig Melvin, Laura Jarrett, Al Roker, and Carson Daly! #CelebrateTrails

[Vanguard Communications @VanComm]

Vanguard SVP Brenda K. Foster is headed to Netroots Nation later this week in Philadelphia! Don’t miss your chance to say hi and catch her session, “A Five Question Approach to Ethical AI Policy” on Friday, June 5, at 9:30 a.m.

Learn more: https://t.co/eQv07wR7cT

[Vanguard Communications @VanComm]

In a NEW blog published to Bulldog Reporter, Vanguard's own Shannon Walsh shares examples of how AI can be helpful for underserved populations. Read it here: https://t.co/sBmua7A3tk

[Vanguard Communications @VanComm]

Please join us in welcoming the 2026 Comunicadores for the Future cohort! 🎉

This group will gain hands-on experience across advocacy, public affairs, arts, health and social impact #communications.

⭐ Nikki Frias
⭐ Valeria Hernandez
⭐ Daniella Meza
⭐ Emily Portillo

[Vanguard Communications @VanComm]

The best messaging sounds natural because someone took the time to think deeply about audience perspective. Good communication is rarely accidental.

#Communications #PR

[Vanguard Communications @VanComm]

As we head into #MemorialDay weekend, now is a great time for a reminder on water safety from @YMCA. Did you know 88% of child drownings happen with an adult present? And distraction is the main culprit.

Learn more from last weekend’s @GMA segment here: https://t.co/LP3DqTWctE

[Vanguard Communications @VanComm]

Strong communicators don’t just ask: “Does this sound good?”

They ask: “Who may feel excluded, misunderstood, or unseen by this wording?”

#StrategicCommunications #PR

[Vanguard Communications @VanComm]

Did you know May is #StrokeAwarenessMonth? We partnered with @SNISinfo to create this video highlighting the symptoms of stroke and when to call 911. Watch and share with your networks to help more people #BEFAST and #SurviveStroke. Learn more: https://t.co/qV1suNXSyy

[Vanguard Communications @VanComm]

A reporter can tell immediately if a pitch was written for them or copied to 200 other inboxes.

Personalization matters.

Good PR starts with listening before pitching.

#PR #MediaRelations

[Vanguard Communications @VanComm]

The Vanguard team was recently on site as the Smithsonian National Museum of the American Latino prepared to open ���¡Puro Ritmo! The Musical Journey of Salsa.” 🎺

The exhibit at @amhistorymuseum features nearly 300 objects, including pieces worn by Celia Cruz.

[Alvin Foo @alvinfoo]

Most people don’t have a content problem.
They have a storytelling problem.

Great storytellers do this:

• Start with context (who/when/where)
• Ask a question → create curiosity
• Delay the answer
• Drop clues, not conclusions
• Let assumptions build
• Reveal slowly
• Make people feel something

Facts get ignored.
Emotion gets remembered.

Master this → attention comes to you.

[Vanguard Communications @VanComm]

At a recent panel hosted by @GeorgeMasonU's PRSSA Chapter, our own Crystal Borde joined fellow communicators to talk with students about what ethical decision-making actually looks like in the field. Check out our blog: https://t.co/Rp9SrGVcpK

[Vanguard Communications @VanComm]

AI might seem like the perfect translation tool, but it can fall short when it comes to cultural context. Our recent blog explores the opportunities and the limitations of using AI to translate and generate multilingual content. Read it here: https://t.co/ZRanXPcSlK

[Vanguard Communications @VanComm]

From mobilizing 350K people on the National Mall for Earth Day 1990 to advancing sustainability today, our commitment continues. As a B Corp, we’re focused on people, purpose, progress & the planet.

Happy Earth Day!🌎

#EarthDay #Sustainability #BCorp

[Vanguard Communications @VanComm]

Last year, we created several videos for the launch of @US_IMLS's Information Literacy Initiative, which provides resources and training to support library and museum professionals. Check out this one:

▶️ Watch: https://t.co/9Uj3YtkqNf

🔎 Learn more: https://t.co/ME36HBIyTr

[Vanguard Communications @VanComm]

After 26+ years at 21st & K, we're saying goodbye to our longtime DC office. It was a vibrant space where ideas, relationships, and purpose thrived. As we move to a smaller co-working space, our commitment to people and communicating for social change remains steadfast.

[Vanguard Communications @VanComm]

We love celebrating milestone anniversaries at Vanguard! 🎉 Senior Account Supervisor Faith James is celebrating 🔟 years! 🥳 VC & our clients are so lucky to have you on our team! Cheers to the next 10 years!

[Vanguard Communications @VanComm]

Being a @BCorporation means holding ourselves accountable — to our clients and each other.

In her latest article, our President & CEO Maria Rodriguez explains why B Corp certification matters now more than ever to Vanguard, and how it reflects who we are: https://t.co/7lZyZx0eHU

[Vanguard Communications @VanComm]

TODAY: Join Vanguard Senior Vice President Brenda K. Foster TODAY at 1 p.m. ET to learn more about “Building an Ethical AI Policy in 90 Minutes: A Five-Question Framework for Nonprofits.”

Register today to join: https://t.co/5dfp4LqSBk

[Vanguard Communications @VanComm]

In a new @PRSA PRSay blog, Vanguard Vice President Crystal Borde explores just exactly what ethical communication looks like in practice and the responsibility that we as practitioners have to ensure discipline.

Learn more: https://t.co/WPjOOm3klt