UKVIA

The UK Vaping Industry Association is the leading voice and advocate for the independent UK vaping industry. Contact [email protected] or call 0203 2670074

[UKVIA @Vaping_Industry]

Session spotlight 🔦

Whilst the Tobacco & Vapes Act has been the centre of attention in the vape industry, the Vaping Products Duty is expected to be the single biggest challenge faced by the sector and the UK’s smoke-free ambitions – and it is now just months away.

At the UKVIA Forum, we are bringing together a panel of experts to share their thoughts on newly released research into Duty's impact on consumer behaviour, smoking cessation, the illicit market and the delivery of vital stop smoking services.

Don't miss out - book your ticket today: https://t.co/5sMO3Jfs0T…

🗓 Monday July 13, 2026

📍 National Liberal Club, London

[UKVIA @Vaping_Industry]

📣 New speaker announcement

We’re delighted to announce that one of Britain’s best-known pollsters, Joe Twyman, will be taking to the stage at this year’s UKVIA Forum.

Joe, who is the Co-Founder and Director of Deltapoll, will be sharing his expertise in a session on 'Making the Five Million Vapers’ Vote Count', exploring the growing electoral influence of the vaping community and how it can become a more effective voice in the political debate.

Don’t miss this session – book your tickets today: https://t.co/5sMO3Jfs0T…

📆 July 13, 2026

📍 National Liberal Club, London

[UKVIA @Vaping_Industry]

There's only a few days left to make your voice heard as part of our survey!

As the Vaping Products Duty approaches, we want to hear from real vapers on how they will be impacted.

Share your views today - submissions close on the 19th: https://t.co/3fbkiiT3pf

[UKVIA @Vaping_Industry]

4 weeks to go!

The UKVIA Forum is just a few weeks away, returning at a defining moment for the future of vaping in the UK.

With a whirlwind of regulation and policy change set to impact the sector, this year's conference will examine everything from the unintended consequences of the Vaping Products Duty to how we make the five million vapers' vote count.

There are limited spaces available - book yours today: https://t.co/RsRGb7Zczm…

[UKVIA @Vaping_Industry]

With less than five weeks to go, the countdown is on for this year's UKVIA Forum.

Taking place on 13 July at the National Liberal Club in London, the must-attend conference comes at a pivotal moment for the vaping sector, with the Vaping Products Duty fast approaching and major regulatory and policy changes continuing to reshape the future of our industry.

Limited spaces available! Don't miss out - book your ticket today: https://t.co/RsRGb7Zczm…

[UKVIA @Vaping_Industry]

🚨 New speaker announcement! 🚨

We're delighted to welcome Dr Marina Murphy to the stage at this year's UKVIA Forum.

Joining former national news editor Patrick Griffin, Marina will lead a session exploring how misinformation and non-evidence-based narratives around vaping take hold - and what the sector can do to challenge them.

Drawing on her experience across leading media outlets, including New Scientist and BBC Health, Marina will offer unique insight into how vaping stories are reported, why misconceptions gain traction and how evidence-led voices can help shape a more informed public debate.

Don't miss this and a full agenda packed with expert speakers and industry insight.

🎟️ Book your place today: https://t.co/RsRGb7Zczm…

📍 National Liberal Club, London
🗓 Monday 13 July 2026

[UKVIA @Vaping_Industry]

Affordability is vital to so many of the adults who have used vaping to help them stop smoking...

...so what happens when the cost of vaping products goes up.

We want to hear from adult vapers on how the upcoming Vaping Products Duty will impact them and their quitting journey.

Make your views heard today: https://t.co/sqJKsGqGc3

[UKVIA @Vaping_Industry]

The UK vaping sector is facing a wave of regulatory and policy change unlike anything seen before.

With the Vaping Products Duty now fast approaching and further decisions expected on flavours, packaging, in-store displays and more following the Tobacco and Vapes Act, now is one of the most consequential moments in the history of the industry.

That's why this year's UKVIA Forum has been brought forward to 13 July and will bring together stakeholders across industry, regulation, health, policy and enforcement to focus on the question:

How do we make vaping policy work best?

If you're involved in the sector, this is an event you won't want to miss.

View the full agenda and book your place today: https://t.co/w2PsHmXbdr

[UKVIA @Vaping_Industry]

How will the Vaping Products Duty impact you?

 From October 2026, a new Duty (set at £2.20 per 10ml or £2.64 with VAT) will increase the cost of vaping products across the UK.

 Based on current average market prices, the cost of:

↗️A 10ml e-liquid could increase to £5.14 

↗️A two pack of 2ml pods could increase to £6.05

↗️A 100ml shortfill could increase to £38.39

We want to know how this cost increase is set to impact vapers in the UK, access to vaping products, the number of quit attempts and the black market.

Help us shine a light on the TRUE cost of the duty! Take part in our survey today: https://t.co/sqJKsGqGc3

[UKVIA @Vaping_Industry]

New member announcement! 

We are delighted to welcome NG Terminal Ltd as the newest member of the UK Vaping Industry Association. 

NG Terminal is a customs and logistics service provider based next to London Heathrow Airport, offering Bonded Warehousing, Customs Clearance, Logistics, Duty Suspension and Vaping Duty Stamps. 

We look forward to working with the business as part of the UKVIA membership.

[UKVIA @Vaping_Industry]

Between today marking the first anniversary of the single use vapes ban and calls for a £5 deposit on vape sales to encourage responsible disposal, it has been a busy day of media interviews for the UKVIA.

Our Director General John Dunne had a packed schedule of media interviews including the Nicky Campbell show on BBC Radio Five Live.

He clashed with Professor Andrew Bush, an expert in respiratory disease in children, who disputed evidence that vaping was 95% less harmful than smoking and who advocated selling vapes in tobacco flavours only.

John told the professor that banning all but tobacco flavours would discourage adult smokers from quitting cigarettes and said the NHS, Public Health England and Cancer Research UK (CRUK) all agree that vaping was considerably less harmful than smoking.

Talking to Jim Diamond on LBC News, John said imposing a £5 deposit on vapes would be a ‘disaster’ as it would make it more likely for smokers to source illicit tobacco or vape products to keep costs down.

He said a £1 deposit would promote the return of used products to be recycled and called for a national government public education campaign to encourage responsible consumer behaviour when disposing of used vapes.

John added: “We are soon going to have a new duty imposed on vape products which will see a 300% price increase in some cases so also being hit with a £5 deposit is not going to work.”

[UKVIA @Vaping_Industry]

New member alert!

We are pleased to Pureleafco as the newest member of the UK Vaping Industry Association.

Pureleaf specialises in nicotine-free vaping products for adult users, with a focus on research, development and innovation in the UK.

We look forward to working with the brand as part of the UKVIA membership.

[UKVIA @Vaping_Industry]

Our Director General John Dunne made two appearances on BBC Radio Scotland today after new research revealed that the number of shops selling vapes in Scotland had increased by 28% - from 5,473 in 2020 to 7,069 in 2024.

John told morning show presenter Connie McLaughlin that retailers such as butchers, hair salons and hardware stores were increasingly adding vapes to their product ranges to boost sales.

John said: “For the past five years we have been calling for UK-wide licensing of all vape retailers because vapes should only be sold where cigarettes are sold or from specialist vape retailers who know their products and can offer help and advice to consumers.”

Speaking on the station’s Drivetime show, John said getting tough on retailers who sold to under 18s would have a huge impact, especially if robust enforcement was backed up by fines of £10,000.

John added: “I have seen fines of £34 being handed out for selling to a 14-year-old and that is just ridiculous.”

[UKVIA @Vaping_Industry]

With the Tobacco and Vapes Bill having received Royal Assent, The Tobacco and Vapes Act is now law and gives the government a wide new range of powers to further regulate the vape industry.

The focus must now be on working hard to ensure that any policy changes which flow from this Act are fair, evidence-based and reflect the public health needs of smokers and vapers across the country.

The UKVIA is pleased that the government listened to our calls for vape licensing and industry consultation to be included in the new Act and we will continue to work closely with the relevant bodies on any new regulations.

We have a wealth of information now which shows the negative consequences from over-reaching regulatory control and we must do all in our power to ensure this does not happen.

There is a fine line between getting these changes right or creating a disaster that will send people back to smoking.

The Single Use Vapes Ban has seen vapers – who were former smokers – move back to cigarettes or to sourcing black market products and the upcoming Vaping Products Duty will almost certainly exacerbate this problem.

Watch this space for the results of our recent consumer survey on The Tobacco and Vapes Act which received close to 3,500 responses.

It examined attitudes to potential new regulations – such as flavour bans and retail display restrictions - and whether vapers thought the government had their best public interests at heart.

[UKVIA @Vaping_Industry]

More than half of adult smokers believe vaping is as or more harmful than smoking…how many potential quit attempts are being missed as a result?

That’s why we have created our Vaping Truths factsheet, to help correct the narrative and spotlight the evidence about vaping: https://t.co/BNcM1teZG9

We are also providing a platform for former-smokers turned vapers to share their real stories – find out how you can share your experience today: https://t.co/kLxl09gkHK

[UKVIA @Vaping_Industry]

A powerful testimonial submitted through our REAL VAPERS campaign, and one of countless examples of vaping helping an adult smoker kick the habit 👇

Do you want to tell us your quitting story? Share your experience today: https://t.co/SBVbvuSJHJ

And learn more about this year's VApril campaign here: https://t.co/rCCBQUdSF1

[UKVIA @Vaping_Industry]

Do you suspect a business of selling illegal vapes?

 As part of VApril, we aren't just focused on arming smokers with the information to help them quit through vaping, but also to help ensure they are using compliant products from reputable sources.

 That's why we created our red flags checklist: https://t.co/laeQrGWSva

 And if you suspect a business of selling illegal vapes, file a report through our Be Vape Vigilant portal today: https://t.co/g0AO3qpDOd

[UKVIA @Vaping_Industry]

Are you one of the millions of adults who have already cut down on or stopped smoking with the help of vaping? 

We want to hear your story! 

Visit our VApril site today to find out how you can share your quitting journey and help show the real impact vaping is having today: https://t.co/HGlyXXbFIb

[UKVIA @Vaping_Industry]

Millions of adults have already used vaping to help them cut down on or quit smoking in the UK, but there are millions more smokers yet to kick the habit.

That's why we created our quick and easy, five-step 'Start Vaping, Stop Smoking' guide to help adults make the switch away from cigarettes.

View, download and share the guide here: https://t.co/YErvFgTUxI

And find out more about this year's VApril campaign here: https://t.co/rCCBQUdSF1