Vas Diachenko

Founder & CEO, LoyaltyPlant | Intel ISEF 2006 Alumni

[LoyaltyPlant @LoyaltyPlant]

Discounts don’t build loyalty. Aggregators own the customer. Gen Z wants fun, mobile-first brand experiences.

That’s why Papa Johns built a gamified loyalty program �� and the results speak for themselves:

📖 Read the full case study → https://t.co/BwleHGqvqC

[LoyaltyPlant @LoyaltyPlant]

🌺 How does a restaurant thrive in today’s market?
For L&L Hawaiian Barbecue, the secret was digital transformation 🌐 + the Aloha spirit 🏝️.

With LoyaltyPlant, they scaled loyalty & growth across 200+ locations.

👉 Full story: https://t.co/DQY4iEztDf

#RestaurantMarketing

[LoyaltyPlant @LoyaltyPlant]

🎯 How do you turn pizza orders into a loyalty game?

At #Loyalty360 Awards 2025, Papa Johns UAE shared how gamification boosted retention, LTV & emotional loyalty.

🎥 Watch the full case study 👉 https://t.co/JmrJIXdASw

[LoyaltyPlant @LoyaltyPlant]

🎉 New year, new wins!
Papa Johns UAE just took home 2 major wins at the @Loyalty360 Awards:
🏆 Platinum – Customer Loyalty Transformation
🥇 Gold – Gamification Excellence
Huge thanks to Papa Johns & our team at LoyaltyPlant!
Full case study coming soon. Stay tuned. 🚀

[LoyaltyPlant @LoyaltyPlant]

🌺 Aloha from the L&L Franchise Convention!
Big mahalo to the @hawaiianbbq team for an inspiring event full of bold ideas & meaningful connections! ❤️‍🔥
LoyaltyPlant is proud to help elevate the guest experience & drive growth through digital innovation.🚀

[LoyaltyPlant @LoyaltyPlant]

🎉 Last year, PJP Investments Group (UAE, KSA, Jordan) won the world’s top loyalty award!
@VasDiachenko met with the heroes behind this success—@TapanVaidya & Karim Chaanine—to personally present the engraved award. ✨
Discover the case 👉 https://t.co/1XVNlO5DK9

[LoyaltyPlant @LoyaltyPlant]

Last week, Papa Johns UAE hosted an exclusive event for Platinum Members in Dubai! 🌟 Attendees were the first to taste our new pizza flavor 📷 and shared feedback with the C-level team. Huge thanks to all who joined! 📷#PapaJohnsUAE #LoyaltyProgram
@VasDiachenko

[LoyaltyPlant @LoyaltyPlant]

Standing out in the QSR market requires more than great food—it needs innovation and strong customer connections. 🚀

Learn about gamified loyalty program that’s driving business growth and redefining customer engagement: https://t.co/nZVtBorzot

[Vas Diachenko @VasDiachenko]

❤️

[LoyaltyPlant @LoyaltyPlant]

Discover how exclusive events can boost loyalty for your restaurant! We've got 3 strategies:
🖤 Platinum VIP Stickers on pizza boxes
📷 Exclusive giveaways
💃 VIP Tasting Events

Read more: 👉https://t.co/0qFzNuqOcw

[LoyaltyPlant @LoyaltyPlant]

🚀 New video! 🎥 Discover how Papa Johns and LoyaltyPlant revolutionized customer engagement with a gamified loyalty program.

🎮 Learn about the award-winning strategy featuring loyalty tiers, AI-powered campaigns, mini-games & more!

Watch now: https://t.co/KwXra6JEbJ

[LoyaltyPlant @LoyaltyPlant]

🚀 We're thrilled to share Part 2 of our Papa Johns UAE Case Study!

🎯 The AI campaigns helped achieve a 7% increase in monthly marginal profit from direct online orders
🎮 Engaging Mini-Games: New menu items brought in extra $!

Get all the insights👉https://t.co/aMUWCV4Lck

[LoyaltyPlant @LoyaltyPlant]

This year, Papa Johns UAE launched a gamified loyalty program, revolutionizing customer experience, and won a platinum award at @Loyalty360!

📈 Highlights:
+7% monthly profit
+64.35% engagement

Watch all the insights and results about this case in the video 👇

[Vas Diachenko @VasDiachenko]

@toggltrack P.S. It suddenly started to work again :)

[Vas Diachenko @VasDiachenko]

@toggltrack Productivity killer? Sync not working in your app, for example 😆

[Vas Diachenko @VasDiachenko]

The fountain in front of a 5⭐ hotel broke down --> "We are working to enhance your experience" 😂

#techsupport #techsupportlife #dubai @ Dubai Marina https://t.co/1pn97egoJN

[Vas Diachenko @VasDiachenko]

Dubai in a nutshell 🏎️

#dubai @ Dubai Harbour https://t.co/99ku1BWXBw

[Vas Diachenko @VasDiachenko]

@max_katz @msvetov В Питере, например, на 1619 все провели довольно честно. Выиграл вариант "Да" и победу эту принес один (!) голос "Да". https://t.co/t0IIJR6Cm8 рассказывайте мне потом что голос ничего не значит, ага...

[Vas Diachenko @VasDiachenko]

@ericsyuan good conf. calls software @zoom_us, but the 1 GB limitation for storage is soooo lame. 👎🏻 Cmon, don't be like a company from 2005

[Vas Diachenko @VasDiachenko]

@mattmorrison @Closeio +1! Super happy to see you are investing in product development by hiring more frontend developers.