Version2

An algorithmically-driven performance media company that combines strategic thinking, entrepreneurial spirit, and the power of artificial intelligence.

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#ChatGPT #Conversationaladvertising #Advertising #AI #LLMs #Claude #Gemini #Marketing #Programmatic #DSP

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What if, instead of analyzing signals, your audience just....told you what they're looking for?

Discovering purchase intent and messaging relevancy is imperative for any business, and the next wave of advertising is conversational and personal.

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Programmatic units can be conversational, shifting display towards direct engagement with your audience, and more datapoints for your campaign.

Check out our Industry Brief on the state of conversational advertising here: https://t.co/fb2nY7F721

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In this expanded role as GM, he'll take on key operational leadership across multiple departments while also helping us focus on company strategy and growth.

We are excited to see him excel in this new role. Congratulations Jake! 🎉

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We’re thrilled to share that Jake Heiser has been promoted to General Manager at Version2!

Over the past 3 years, Jake built our Client Success department from the ground up, and used his experience in the industry to help develop our proprietary unified DSP, ORION.

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Erin is based in Orlando, and loves to travel🌏️ (she's planning a trip to Ireland) and read📖 (she's on a mission to read one book a month this year).

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Please give a warm welcome to Erin West, the newest team member at Version2.

Erin joins us with 9 years in marketing and 8 in paid advertising, where she'll apply her deep experience in the industry to support clients through every stage of their project.

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#POSSIBLE #POSSIBLEMIAMI #POSSIBLE2026 #adtech

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The countdown is on.

We're excited to be attending Possible 2026 in Miami!🌴

At Version2, we support indie agencies with the most innovative ad buying and measurement technology, both managed and self-service.

Wanna learn about the ORION DSP or chat in person? Drop us a note.

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She'll be supporting the team on SEM campaigns.

Lisa is a big JRPG fan — you’ll usually find her playing Final Fantasy (and similar games) when she's not deep in campaigns.

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Please give a warm welcome to the newest member of the V2 team, Lisa Jeannet.

Lisa is based in Calgary, Canada and brings 15+ years of experience in digital marketing, primarily focused on e-commerce and lead generation, with lots of time spent in agency environments.

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Version2 can help you start these 5 strategies today.

Read the whole brief here: https://t.co/mg0ZGMe5Ea

#GEO #AEO #GenerativeEngineOptimization #AnswerEngineOptimization #ChatGPT #Claude #SEO #LLMs #IndustryBrief #Advertising #Marketing #AI #ThinkBeyondTheKeyword

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Zero-click is becoming the new normal.

A single prompt now replaces an entire research process as users turn to ChatGPT, Claude, Gemini, and other LLMs for product and service recommendations.

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Here's what marketers should know to get your company in front of #AI users with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Many of these tactics also support SEO, but you need to think beyond the keyword to make a splash on these platforms.

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Please join us in extending a warm welcome to the newest addition to our team: Senior Director of Partnerships Jeff McKeon!

Jeff has been in the ad ops space for over 12 years, is based in the Detroit area, and loves hiking. He's excited to jump into new projects at Version2!

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Celene is one of our talented Programmatic Traders who provides media activation for campaigns. She's hard working, knowledgeable, and with her experience delivers results for our partners. We're so lucky to have her on our team, and here's to 5 more!

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Happy 5 years at Version2 to Celene! 🎉

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REMOTE WORK TIP: One of the best ways to create a great culture on a remote team is to meet up in person at least once a year.

This year, we went to Bozeman Montana.

Where does your remote team meet up?

#Startupculture #corporate #remote #teambuilding #workculture.

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Make your voice count! Get #VoteReady

Check your voter registration at https://t.co/dBPIPrp94f, and find personalized voting info for your area at https://t.co/alpYDsPBqM.