Dan Nutter

SEO Director @JourneyFurther | @LUFC Fan | Award winning photographer (well once!) | He/Him

[Lily Ray 😏 @lilyraynyc]

Hey look someone else said it

[Lily Ray 😏 @lilyraynyc]

Interesting timing: Google is dropping rich results support for *all* FAQ Schema as of yesterday, and is removing FAQ structured data reporting from GSC. (Link in comments)

I wonder why they decided to do this *right now* in May 2026? Google had already deprecated FAQ rich results for most sites several years back, but had kept eligibility available for various high-authority sites, like .gov and health sites (they made this change during the pandemic).

So, why deprecate FAQ rich results now?

Putting on my tin foil hat - my theories on this:

I wonder if this has anything to do with the influx of new articles (168k in the below screenshot) claiming that "FAQ schema is critical for GEO?" This guidance is spreading like rapid fire.

Why does my mind immediately go here? Because we have already lived through this before.

When FAQ Schema was first launched in 2019, it was an *incredible* SEO opportunity. Site owners were even able to add internal links to other pages on their site within FAQ answers, which showed up directly in the SERP. One of those rare "too good to be true" opportunities in SEO.

I wrote about this on Moz in 2019 (link in comments), because our SEO team at Amsive was seeing great results using for this with our clients - especially in the form of lots of new impressions & clicks to the different links included in FAQ answers.

In this Moz article, I also included a section called "Risks involved with implementing Schema," (also linked in comments) and described some potential misuses of FAQ schema for SEO purposes. I stated: "Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future."

Unfortunately, that's exactly what Google ended up doing. (As I often say: anything that can be spammed in SEO, will be spammed.) There was so much FAQ Schema SEO spam in the search results, that we *all* lost the opportunity to continue earning rich results through FAQ Schema. I also eventually noticed that aggressively scaling FAQ questions/Schema was a common pattern among sites impacted by the Helpful Content Update.

So, this wouldn't be the first time that Google is playing the cat and mouse game when they see too many sites using the same exact techniques "for SEO/GEO."

Just an idea.

(Sidenote: I am NOT saying not to use FAQs where it makes sense to, and the associated Schema can be helpful for reasons other than rich results on Google. I'm just commenting on why they might have made this change at this time)

h/t @glenngabe @rustybrick

[Pedro Dias @pedrodias]

"Ensures AI engines can parse and connect your content."

That's the SaaS pitch for 'Technical GEO.' Schema. Structured data. Clean architecture.

Ensures.

LLMs were built to read unstructured language. There's nothing to ensure.

Read on The Inference: https://t.co/1SoLxa1hn0

[Sundar Pichai @sundarpichai]

You can now ask Gemini to create Docs, Sheets, Slides, PDFs, and more directly in your chat. No more copying, pasting, or reformatting, just prompt and download.

Available globally for all @GeminiApp users.

[Dan Nutter @VeryDanNutter]

@JRCooper26 I mean it was memorable!

[Dan Nutter @VeryDanNutter]

@glenngabe Seen really rogue updates in the main SERPs recently that by any measure are contextually less relevant than the orginal title tag & actually make our clients looks spammy. Appears they’re trying to make Organic look less appealing while introducing Ads in the middle of the SERP

[DiscussingFilm @DiscussingFilm]

A ‘Jurassic Park’-themed #SuperBowl ad for Xfinity has been released.

Sam Neill, Laura Dern and Jeff Goldblum all reprise their roles.

[Dan Nutter @VeryDanNutter]

Wow! How incredibly invasive of your privacy!

[Rajan Patel @rajanpatel]

Personal Intelligence is rolling out in AI Mode, making Search even more uniquely yours! 🚀 By securely connecting AI Mode to apps like Gmail and Google Photos, you’ll now get responses that are tailored just for you.

Say you’re shopping for a coat for a trip coming up. AI Mode can reference your Gmail itinerary to intelligently understand your flight dates and that you’re headed to a (still very chilly!) Chicago in March, while taking into account your personal style. This means you get tailored recommendations automatically without having to explain yourself from scratch every time.

[Ben Cogan @BeCoMeCast]

You are not alone ... ❤️
For anyone who is struggling:

☎️ Childline: 0800 1111

☎️ Samaritans: 116 123

☎️ Domestic Violence Hotline: [phone]

☎️ Mind: 0300 123 3393

☎️ Age UK: 0800 169 6565

☎️ Alcoholics Anonymous : 0800 9177 650

☎️ Bereavement Care: 0808 808 1677

[Criminalsimpsons @Criminalsimpson]

YOINK compilation

[Google Search Central @googlesearchc]

Today we released the December 2025 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/7dmc4qr2hX

[Bryn @BrynLaw]

A dark, dark anniversary - thoughts as ever with Gary’s family.
#GarySpeed #mentalhealth
#goodtotalk

[Dan Nutter @VeryDanNutter]

Canonical Matt Cutts doesn’t deserve this 😭

[Lily Ray 😏 @lilyraynyc]

Wonder how Matt Cutts would feel about 2025 Google using a photo of a different Matt Cutts when showing him in an AI Overview list (in the context of Google/SEO) 😅

[Lily Ray 😏 @lilyraynyc]

I knew the financial situation with OpenAI was bad but I didn't necessarily know it was this bad.

https://t.co/DogmH7M7hr

[Adam Grant @AdamMGrant]

Cursing is rarely a symbol of low class. It's often a mark of high authenticity.

Evidence: Swearing predicts higher rates of honesty and integrity. It signals a willingness to prize candor over courtesy.

A little profanity shows that you're being real and you do give a damn.

[Kyle Sheldon ⚽️🇺🇸 @kylesheldon]

When someone asks me to attend any social gathering

[Aleyda Solis 🕊️ @aleyda]

✈️ Google announced Flight Deals, their new, AI-powered flight search tool within Google Flights a few days ago in the US, Canada and India, which will end up further establishing it as one of the biggest online search travel players.

This might be something many who don't work in the travel sector don't realize: In the last couple of years, the Google Travel Hub under google(.)com/travel/, allowing to search for flights, hotels and even holiday rentals has been growing so much in the US that:

* It's now attracting almost the same organic search traffic as Kayak and over players like Skyscanner. (data via Ahrefs).
* It's ranking in top positions for queries like "flights", "cheap flights", "plane tickets", among others, attracting top traffic. (data via Similarweb).
* Attracted 965.3K organic search clicks with its main flight page (without filters in) in July in the US, ranking for +5K queries, in an average 5.8 position (data via Similarweb).

Let's keep our eyes open 👀 and see how this impacts its growth as an online travel player. Announcement here: https://t.co/5gHLHrGlNP ... also subscribe to seofomo(.)com to keep updated of search news and releases like this 😉