I help brands grow with Ads, SEO & AEO ๐
6+ yrs scaling UK & global campaigns
Sharing real strategies, not theory
๐ Podcast host | Building in public
The irony is wild.
Companies are trying to replace SEO teams with AI toolsโฆ while AI companies themselves are hiring SEO Leads.
That should tell you something.
AI can scale execution.
But strategy, distribution, positioning, search intent, impact still need human thinking
SEO used to optimise for search engines.
AEO optimises for AI discovery and retrieval.
The brands that win over the next 2โ3 years will be the ones building:
โข prompt-aware content
โข entity depth
โข semantic relationships
โข conversational validation loops
Scaling without watching your CPA explode is the hard part.
Most accounts donโt need more budget.
They need cleaner structure, better search terms, and proper tracking.
Put together a practical breakdown on how Iโd actually scale campaigns in 2026
https://t.co/uw9xwl40bA
Real reason IPL engagement drops? Fantasy & betting restrictions. ๐
Every major league globally keeps fans hooked through regulated betting ecosystems. Itโs not about batting pitches or bowling pitches anymore.
India needs regulation, not bans.