VIVEA | Healthcare Discovery

Healthcare discovery, starting with chiropractic in Puerto Rico. Discover. Understand. Decide. 🧭

[VIVEA | Healthcare Discovery @VIVEAPR]

I’m increasingly convinced that the hardest part of healthcare discovery isn’t finding professionals.

It’s helping people understand what they’re actually looking for.

[VIVEA | Healthcare Discovery @VIVEAPR]

Search starts with a category.

Discovery can start with a question.

[VIVEA | Healthcare Discovery @VIVEAPR]

A consumer doesn’t always think:

“I need a chiropractor.”

They may think:

“I don’t know what my options are.”

That’s a very different starting point for a discovery product.

[VIVEA | Healthcare Discovery @VIVEAPR]

Maybe healthcare discovery should start with the person, not the provider.

[VIVEA | Healthcare Discovery @VIVEAPR]

Information helps you learn
Context helps you understand
Discovery helps you find options
Decision-making requires all three

[VIVEA | Healthcare Discovery @VIVEAPR]

Google gives you results.

TikTok gives you opinions.

Reviews give you social proof.

Professionals give you expertise.

But the consumer still has to navigate all of it.

That’s the problem I’m increasingly interested in.

[VIVEA | Healthcare Discovery @VIVEAPR]

More healthcare information doesn’t automatically create better healthcare decisions.

You can have 100 answers and still not know what question you’re actually trying to answer.

[VIVEA | Healthcare Discovery @VIVEAPR]

Search asks:

“Who exists?”

Discovery asks:

“How did I find out this option existed in the first place?”

[VIVEA | Healthcare Discovery @VIVEAPR]

Most people start with what they already know.

A recommendation.

A familiar professional.

Their insurance network.

Someone nearby.

What happens to everything they never discover?

[VIVEA | Healthcare Discovery @VIVEAPR]

You can’t easily search for an option you don’t know exists.

That’s making me think differently about healthcare discovery.

Maybe discovery starts before search.

[VIVEA | Healthcare Discovery @VIVEAPR]

A healthcare search engine can answer:

“Who exists near me?”

I think healthcare discovery has to eventually answer a different question:

“Which options are relevant to what I’m looking for?”

[VIVEA | Healthcare Discovery @VIVEAPR]

Price

Insurance

Reviews

Experience

Approach

Availability

Recommendation

What matters most when you choose a healthcare professional?

[VIVEA | Healthcare Discovery @VIVEAPR]

If you had to choose a new healthcare professional tomorrow, what would you need to know before making the appointment?

Not what you think you should know.

What would actually influence your decision?

[VIVEA | Healthcare Discovery @VIVEAPR]

Finding a healthcare professional and choosing one are two different problems.

Search gives you names.

Discovery should give you context.

I’m starting to think that’s a much bigger problem than I originally thought.

[VIVEA | Healthcare Discovery @VIVEAPR]

We’re building VIVEA.

A healthcare discovery platform starting with chiropractic in Puerto Rico.

We’re exploring a simple question:

How do people discover, understand and choose healthcare professionals?

We’ll share the ideas, experiments, questions and lessons along the way.