Authentic Influence

A #podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in for the world's best CMOs, CEOs and founders.

[Authentic Influence @VivoomPodcast]

On today's show, I explore the modular neighborhood. Haven't heard of it? Neither had I.

Luckily, REEF (@reeftechnology) Chief Creative Officer Alan Philips gave me a helping hand: https://t.co/KTNiqq5wxZ.

Listen in and enjoy! #reef #podcast #thepowerofproximity

[Authentic Influence @VivoomPodcast]

Today: I chat with Jordan Nathan, Founder & CEO of @CarawayHome, about how chemistry is built with your customers, not on your cookware: https://t.co/AlZwkPUFEI.

Need a new pan? Check these guys out! #caraway #carawayhome #podcast

[Authentic Influence @VivoomPodcast]

Today: 54 trillion shampoos. I'm on with Function of Beauty (@fxofbeauty) Chief Marketing & Customer Experience Officer Lorna Sommerville (@lorna_nyc) to chat about complete unique customer care: https://t.co/gcl8hNxHpD.

Enjoy! #functionofbeauty #podcast #marketing

[Authentic Influence @VivoomPodcast]

"Influencer" and "influencer": Same word. Same spelling. Vastly different meanings and power.

I'm on with @Rakuten Rewards CMO Dana Marineau (@danamarineau) to chat more about it: https://t.co/inX1WezHTB.

Enjoy! #rakuten #cashback #influencers

[Authentic Influence @VivoomPodcast]

Today, we cover basketball for the first time! I had the pleasure of speaking with Cleveland Cavaliers (@cavs) CMO @TracyMarek, and we explored how important "standing tall" on social issues is for the team: https://t.co/LMN0vCR0gU.

Enjoy! #podcast #basketball #cavs #BeTheFight

[Authentic Influence @VivoomPodcast]

Today: I learn how a better bra is built. @ThirdLove Co-Founder and CEO Heidi Zak (@heidizaks) explains how a poor fit and shopping experience led her to launch the brand pioneering the half cup size: https://t.co/SGwUVOOL8U.

#thirdlove #podcast #branding #ToEachHerOwn

[Authentic Influence @VivoomPodcast]

Today: how a brand gets quarterbacked. Literally.

I'm on with Nancy Richardson, the CMO of @GoodManBrand (@DangeRussWilson's lifestyle line) aimed at impacting 1 billion lives: https://t.co/FiIxyvU97h.

Enjoy! #podcast #marketing #lifestyle #LeadInspireLive

[Authentic Influence @VivoomPodcast]

Today: Sports are (almost) back. I'm on with @fanduel CMO Mike Raffensperger (@mraffensperger) to talk about it: https://t.co/3PkbEd3XjT.

#podcast #fanduel #sports #gaming

[Authentic Influence @VivoomPodcast]

Today: how to win by tailoring challenges into opportunities. I'm on with @indochino CEO @Drew_Green to chat about building winning companies -- plus how to tap into suit-shopper stories: https://t.co/YgoKzbJL1f.

I truly hope you enjoy. #podcast #indochino

[Authentic Influence @VivoomPodcast]

Today: how to deliver happiness and well-being. I'm on with @FabFitFun VP of Marketing Leslie Emmons Burthey to chat about the ways community has organically formed, even without the brand's help: https://t.co/Xvxy293jjL.

Enjoy! #fabfitfun #podcast #marketing

[Authentic Influence @VivoomPodcast]

Today: the best accessory is a smile. I'm on with @baublebar Co-Founder Daniella Yacobovsky (@DaniellaYac) to learn about the power of personalization and how social commerce has changed through the brand's existence: https://t.co/DKlAwO3ZK4.

Enjoy! #baublebar #podcast

[Authentic Influence @VivoomPodcast]

Today's show is DAMN GOOD. I'm on with Torchy's Tacos (@torchystacos) CMO Scott Hudler to chat about the brand's priorities (food, food, and food) as well as the path to create a new niche, "craft casual": https://t.co/F7Xnv6kxt2.

Enjoy! #podcast #torchys #craftcasual #marketing

[Authentic Influence @VivoomPodcast]

Thanks so much for the reco!!

[Authentic Influence @VivoomPodcast]

You'd better sleep on today's show with Burke Morley, VP of Brand and Exec. Creative Director at @Purple. Tune in to listen to how the brand is growing up and hoping to leverage its technology elsewhere: https://t.co/WMWEEqtrXY.

Enjoy! #purple #podcast #marketing #sleep

[Authentic Influence @VivoomPodcast]

Today: masks and facemasks. I'm on with @tula co-founder @DrRoshiniRaj and CEO Savannah Sachs to chat about how the wellness brand currently leans into self-care through influencers and everyday consumers: https://t.co/TNu5VjGNnx.

Enjoy! #tula #podcast #wellness #authenticity

[Authentic Influence @VivoomPodcast]

Today: how do you best mix mission with membership? I engage in a discussion on the topic with @thrivemarket SVP of Marketing Amina Pasha: https://t.co/dmjq4Fbl14.

Enjoy! #podcast #thrivemarket #membership #marketing

[Authentic Influence @VivoomPodcast]

Sports are slowly creaking back to life. One of them is @MLS. I chatted recently with @NYCFC VP of Marketing Sarah Bishop, to discuss what a return to the pitch means for her first season at the club (what a way to start!): https://t.co/yF3FvtBxHT.

#soccer #mls #podcast #soccer

[Authentic Influence @VivoomPodcast]

THERE ARE NO NEW IDEAS.

Agree?

I have to admit, I was curious myself. I explore this topic and a few others in a downright fantastic conversation today with @Synchrony CMO Bart Schaller: https://t.co/FunkXAOtJu.

I hope you enjoy this. I certainly did!! #podcast #synchrony

[Authentic Influence @VivoomPodcast]

Today: I was joined by @Visible CMO Minjae Ormes :(@minjae) in the wake of mass protest across America and the world to discuss how the wireless provider is doing what it can to take actions as a brand before talking: https://t.co/D8zDXiAMbG.

#visible #podcast #authenticity

[Authentic Influence @VivoomPodcast]

Today: "Be The Sun": a philosophy which guest General Motors (@GM) CMO @DeborahWahl lives by. It's the way she's leading her team to shine through industry pressures and tap into the stories of their daily drivers: https://t.co/wZrIyAZ2Dh.

#gm #generalmotors #podcast #bethesun