X ≠ TikTok. Here's what the team wants to fix.
1. X doesn't want to become TikTok
According to reports from internal X meetings, the team believes the platform should prioritize real-time information and conversations over becoming another endless short-video feed.
The vision is simple:
"People should open X to find out what's happening in the world first—not just to scroll endlessly."
2. People come for people—not algorithms
TikTok is built around content discovery.
X has always been built around people.
Founders.
Journalists.
Developers.
Investors.
Experts.
The goal is for the recommendation system to help users discover great creators—not replace them with random viral content.
3. Video is a feature—not the product
The team isn't abandoning video.
Quite the opposite.
Video will continue to grow.
But it should support conversations, not replace them.
X wants discussion to remain the center of the platform.
4. X's biggest advantage is speed
Breaking News.
Politics.
Finance.
AI.
Crypto.
Sports.
Millions of people still open X because information appears there first.
That's X's competitive advantage—not entertainment.
5. The algorithm should reward expertise
One of the biggest problems with modern social media:
Someone can spend five hours researching an insightful thread...
and lose to a ten-second viral meme.
The long-term goal is to improve the balance between virality and value.
6. X wants to become the internet's knowledge platform
The vision is for people to open X when they want to:
• understand what's happening
• hear expert opinions
• follow events in real time
• join meaningful conversations
—not simply waste time scrolling.
7. The Everything App vision is still alive
The long-term roadmap still includes building an Everything App with:
• Payments
• Banking
• AI
• Messaging
• Audio & video calls
• Long-form video
• Live streaming
• Jobs
The idea is to make X a place where users can accomplish most of their daily digital activities without leaving the platform.
Source:
The Verge – Internal All Hands: https://t.co/eeFrZiOQQX
Hindustan Times summary of the all-hands: https://t.co/2KhwavxEB5
Apple pushed Steve Jobs out of the company he created.
Not long after, he delivered one of the most honest 60-minute talks on business you’ll ever hear.
No corporate filters. No rehearsed answers.
Just real lessons on building products, leading teams, dealing with failure, and starting again.
Skip Netflix tonight.
Watch this instead.
Save it—you’ll be glad you did.
Key Events This Week:
1. Markets React to Trump Cancelling US Strikes on Iran - Today, 6 PM ET
2. July ISM Manufacturing PMI data - Monday
3. June JOLTS Job Openings data - Tuesday
4. AMD, $AMD, and SpaceX, $SPCX, Report Earnings - Tuesday
5. July ADP Nonfarm Employment Change data - Wednesday
6. SanDisk, $SNDK, Reports Earnings - Wednesday
7. July Jobs Report - Friday
8. ~20% of S&P 500 companies report earnings this week
Source
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