WARC

Bold minds make bold moves.
The Marketer's Toolkit 2027 👉

[TheDesk.net @TheDeskDotNet]

Welcome to the trillion-dollar advertising economy.

A new forecast from @WARCEditors projects $1.3 billion in global advertising spend by the end of the year, fueled by strong interest in social, streaming, retail media and search.

Full story: https://t.co/FZRQ8GwMnR

[WARC @WARCEditors]

👉 https://t.co/BZvC9ZvCcF

[WARC @WARCEditors]

It's noisy as hell out there.​

The Marketer's Toolkit 2027 cuts through it. ​

The work is mysterious and important (you'll be kept anonymous) and will take just a few minutes. ​

AND you'll get a copy of the report when it launches along with our paid subscribers 👇

[WARC @WARCEditors]

Wait, the most effective social campaigns actually rely on social platforms *less* than average?

https://t.co/LgJNA5Q9Db

[WARC @WARCEditors]

Apple 👉 https://t.co/qdmSf2CJIA
Spotify 👉https://t.co/FmfKCBGf5W

[WARC @WARCEditors]

Laura Jones is back on The WARC Podcast – and just one year on, she's got another Super Bowl campaign, a WNBA partnership and a Feeding America collaboration to show for it.

[WARC @WARCEditors]

WARC subs, head here 👉 https://t.co/nrG30zUEci

[WARC @WARCEditors]

Is sustainability effective?​
​
Find out with 12 years of WARC Effective 100 data (two new years just added). The pattern hasn't moved: brands that pick one real issue and stay with it outperform the ones chasing the news cycle.

[WARC @WARCEditors]

How do you create future demand for the 95% of consumers who aren't in market today? ​

In our final Multiplier Playbook episode, Ann Marie Kerwin is joined by @System1Group's Andrew Tindall to explore the crucial role of creative platforms in activating the Multiplier Effect.

[WARC @WARCEditors]

👉 https://t.co/zmBylprPqF

[WARC @WARCEditors]

Virality is a sugar rush. It spikes fast, decays faster, and rarely leaves anything behind.​
​
Most social strategies are built to feed this loop.​
​
WARC's research shows the brands compounding growth have stepped outside it.
​
The Pace Principle 2.0 breaks down exactly how 👇

[WARC @WARCEditors]

🔗 Sample report 👉https://t.co/zmBylprPqF
🔗 Full report (WARC subscribers) 👉 https://t.co/WydQnnkgIF

[WARC @WARCEditors]

Every brand wants to move at social speed.
Few are building brand equity at the same time.

[Ayaz Nanji @ayaznanji]

The State of YouTube's Advertising Business https://t.co/dnxeA0OnKK

via @WarcEditors

[WARC @WARCEditors]

Marketers, who better to give you advice on how to:​
​
• build a safe culture for experimentation and creative risk,​
• identify strategic blind spots,​
• make decisions in times of extraordinary uncertainty and​
• localise a global brand,​
​
than Lucinda Barlow?​ @Uber

[WARC @WARCEditors]

The Advertising Association/WARC Expenditure Report is your compass in the ever-changing landscape of UK advertising.​

Inside, you’ll find a detailed breakdown of ad spend across all major media, paired with forecasts that look two years ahead.

https://t.co/pxMnev7nP3

[WARC @WARCEditors]

https://t.co/qhuzYc2E11

[WARC @WARCEditors]

David Tiltman's Cannes Lions Wrap-Up Report data (thank you @creativex) is pretty shocking. ​

93% of digital ads by Fortune 500 companies run with tiny budgets, and for only eight days longer than pure performance content, on average.​

Listen to The WARC Podcast for more 👇