a client had gone way past that and built a full strategy covering everything from content ideation to propaganda techniques to how the algorithm actually decides who wins.
the board walks through eleven sections:
- why this matters right now and who's already doing it at scale
- myths that keep people from starting
- why personal branding beats cold outreach and paid ads
- platform selection (email and video over everything else)
- what the content creation funnel used to look like vs what works now
- how to come up with content ideas at every stage follower-stage-specific strategy (under 500, 500-5000, 5000+)
- propaganda and memetics (how to turn a following into a cult-like community)
- networking to close 6-figure deals
- the algorithm and what it actually rewards a full restart plan if they had to do it all over from zero
a client had figured out three routes to landing that first client and wanted them all designed into one board:
> leverage yourself (build your own results first so you have something to show)
> use your influence (make real friends who happen to run businesses, not "network")
> old outreach (emails, DMs, calls, and the actual volume it takes to book one call)
each route has a full walkthrough
board that covers:
- why every content strategy has a life cycle and why copying what's working guarantees you're already late
- old way vs new way (polished, story-based, heavily edited content is losing to raw, direct, personal content)
- why "personal" replaced "content" as the word that matters in content marketing
- how to build everything around your convictions instead of whatever format is trending this week
- platform by platform breakdown of what worked in 2020-2023 vs what's working now (Instagram, YouTube, LinkedIn, email)
a client had spent some time figuring out what actually
makes a page convert and they'd broken it into 11 phases from the first pixel to the last FAQ.
the board covers:
- attention (target callout, headline, subtitle, CTA,
social proof above the fold)
- problem (use their words not yours)
- solution (benefits not features)
- evidence (case studies, logos, testimonials, metrics)
- process (make it look easy or they'll assume it isn't)
- differentiation (your unique value proposition)
- qualification (make it for a specific segment so the
right people self-select in)
- offer and pricing
- risk removal (guarantees, demos, free trials)
- objection handling (FAQs that actually address real
sales call objections)
"i've grown to 225k+ followers over four years and i want to show people exactly how, start to finish, in one board."
- how to generate ideas (two methods: interviews and
market research)
- how to study competitors and find what's already working
- how to build a unique angle (not just "pick a niche")
- how to understand your audience beyond demographics
(fears, desires, dreams, revenue, what's holding them back)
- who your audience is already following and how to learn
from that
- how to optimize your content weekly, daily, and bi-weekly
- a full content calendar
- how to delegate when you're ready (tools, people, or
hiring a team to run it)
the best sales boards just lay out the problem so clearly that the reader sells themselves.
a client had me design a board that walks through how to build a content team in 2025.
every role, every workflow, every common mistake, every cost.
by the time you get to the bottom and see the total ($13k-$20k/mo to build it yourself), the offer to let their team handle it for a fraction of that doesn't need a pitch because it just sits there.
board that someone could open and follow from zero to $10k/month over twelve months.
• how to create and position your offer
• how to build your agency website
• content strategy at three different follower stages (under 500, 500-5000, 5000+)
• how to prospect and close deals through DMs only
• how to systemize deliverables so you’re not rebuilding everything per client
• how to onboard clients properly
• how to scale without burning out
four phases & each one with specific focus areas so you’re not trying to do everything at once.
a full visual breakdown of Dan Koe's $4M writing strategy:
(one of his older ones)
> how his hooks create curiosity gaps that force you to keep reading
> how he structures threads so they feel like a journey not a list
> ow he gives value people can actually use the same day
> how he writes like someone who's been where his reader is (and why that works)
> how he uses visuals without turning his feed into a carousel account
> how he turns one email into content for six platforms
> how his product ladder moves people from a $28 book to $225 courses to software
> where the revenue actually splits across platforms
designed a board that breaks down 10 content formats side by side with real post examples and annotations on every single one:
> technical long form (teaching steps to achieve an outcome)
> authority long form (using proven results to build trust)
> video breakdowns (strategy walkthroughs with Miro boards or mindmaps)
> promotional soft sell (showing results with a CTA)
> results-focused posts (showing results without a CTA)
> drawn images (hand-drawn strategy visuals)
> promotional hard sell (direct offer with social proof)
> visual image breakdowns (annotated screenshots and graphics)
> series content (multi-part 1-2-3 style threads)
> auto DMs (giving away free value to drive engagement)
Strategy creds: @wizofecom
my friend took a client from $25k/mo to over 6 figures a month consistently by scaling his personal brand from a few thousand followers to over 22,000.
built this board to break down exactly what he did:
> the interview process (how we extracted his voice and positioning)
> the custom content strategy (what we posted, why, and how we structured it)
> the optimization (what we changed when things weren't hitting and what happened when they did)
"if i copy someone else's LP my conversion rates will go up" (they won't)
"design doesn't matter" (it does, badly)
"if my LP doesn't convert it's always a landing page problem" (it's usually a traffic problem)
"i only need one landing page" (you need one per offer, per audience, minimum)
"once they're built the work is done" (the work just started)
Lmk if you need Miro boards
@wizofecom
client of mine built something they call a "Content Brain" to fix that.
one board that covers
- who the client is and what they stand for
- who the audience actually is
- what the brand voice sounds like and what formats to use
- what topics to cover and how they map together
what competitors are doing and how to optimize against them
- how to implement the whole thing step by step
i designed the board and wrote all the copy so it could be handed to a new team member on day one.
this board (made for @wizofecom) breaks down how to build a content team from scratch.
> the 5 roles you actually need
> what each one owns
> platform-specific workflows for X, LinkedIn, and YouTube, the most common hiring mistakes
> cost breakdowns per role ($13k-$20k/mo total)
> a full hiring process from interview to posting.
I took what was in his head and a few messy docs and designed it into something their team could actually open and follow.