Sam

[Sam @Wealthisteps]

@swatiA_ Nice job 🤙

[Sam @Wealthisteps]

@swatiA_ This is smooth!

[Sam @Wealthisteps]

Should we mention security?

If your buyer worries about it, yes.

A simple trust strip & link to details reduces anxiety and sales friction.

[Sam @Wealthisteps]

Should we add a chatbot?

Only if it reduces friction.

If it just asks How can I help?, it adds a decision tax.

A good chatbot routes intent to the right next step.

[Sam @Wealthisteps]

How do we build trust fast on the homepage?

Put proof near the top.

Show real things:
- Logos
- Metrices
- Screenshots
- Social proofs
- Integrations
- Security cues
- Customer outcomes
- Constraints/tradeoffs.

Trust is earned in layers.

[Sam @Wealthisteps]

What should a SaaS navbar include?

Keep it predictable:
- Logo
- Product
- Use cases
- Resources
- About Us
- Pricing

If your nav needs explaining, it’s not navigation.
It’s a puzzle.

[Sam @Wealthisteps]

Do I need a separate landing page for each audience?

If audiences buy for different reasons, Yes.

Different reasons need different pages.

Otherwise you’ll dilute the promise.

[Sam @Wealthisteps]

What are red flags when hiring a designer?

No questions about ICP
No interest in metrics
a portfolio that’s all dribbble-style visuals with no context.

You’re not buying art.
You’re buying outcomes.

[Sam @Wealthisteps]

Why do founders get stuck redesigning endlessly?

Because redesign feels like progress.

But revenue comes from decisions:
- ICP
- Offer
- Proof
- Promise

Design ships faster when strategy is solid, not constantly shifting.

[Sam @Wealthisteps]

What metrics should we track after a redesign?

Track the step you’re trying to increase:
demo bookings
lead quality
trial starts
activation

If you don’t pick a target metric, you’ll judge design by vibes.

[Sam @Wealthisteps]

How many pages do we need?

Enough to answer buyer questions.

If your buyer asks 10 questions, you need 10 answers, spread across pages or sections.

Page count isn’t the KPI.
Clarity is.

[Sam @Wealthisteps]

Should we show the product on the homepage?

Yes, if the UI is a strength.

If not, show workflow diagrams & outcomes first,
then UI later.

Always show something real.

[Sam @Wealthisteps]

How do we make ‘how it works’ clearer?

Use a 3-step flow with screenshots.

Steps reduce uncertainty.
Screenshots reduce skepticism.

[Sam @Wealthisteps]

@swatiA_ Keep going on.

[Sam @Wealthisteps]

We have a lot of features. How do we present them?

Group features by job-to-be-done.

Buyers don’t want a catalog.
They want a path to an outcome.

[Sam @Wealthisteps]

What’s a ‘use case’ section supposed to do?

Make the buyer think: That’s me.

Use-case sections are identity triggers, not feature summaries.

[Sam @Wealthisteps]

@swatiA_ Niiiiceeee!!!

[Sam @Wealthisteps]

@swatiA_ Awesomèee!!

[Sam @Wealthisteps]

@anuj_bhatol @figma Good idea!!

[Sam @Wealthisteps]

@swatiA_ Well, I can see you're growing day by day. #Proud! 🙌❤️