@SteveFowler@FNEPR@Ferrari another problem, is Ferrari's are renowed for their engine sound and their driving experience. This ad shows neither and seems to be more oriented at the passenger experience. Not sure many are going to want a Ferrari limo.
@SteveFowler@FNEPR@Ferrari The colour they've chosen probably doesn't help - it's a cliche but red would generate a different vibe. People probably felt the same way when the SUV oriented supercars came out. This could end up like the 412i - not too popular at first but a cult classic later.
@alexgibneyfilm This reminds me of the fancy coffee machine the property people put in, everyone loved it and usage was crazy...then they realized there was no budget to restock it.... It was ripped out.