WeCrackle

PR, social media and branding for good companies. Reach out: [email protected]. #GoodVibesOnly

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5 BENEFITS OF #WFHLIFE:

⚖️ Better work-life balance
🚗 No more stressful daily commutes
🧠 Increased productivity
📆 Flexible schedule
🏡 Live where you want

#publicrelations #remote #remotejobs #remotework #workingathome #workflexibility #workfromhome #workfromanywhere

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4. End on a question telling them what we want them to respond to. ❓
5. If a release is live, drop it into the body of the email at the end. 📃

#media #mediarelations #pitching #publicrelations #pr #pragency #prpros #agencylife

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Follow these steps to make your next pitch perfect. 💯

1. Keep the entire pitch short: only add enough info to hook a journalist, nothing more.
2. Make your hook a quick, snappy sentence that catches attention.🏃
3. Summarize the story in the body of the email in 1-2 paragraphs.

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https://t.co/McbHet7Bho

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✔️Tailor to the medium. Pitching a journalist is different from TV, podcast, analyst, or influencer, so think about how you may need to adjust depending on what a target’s interest is.

#pr #pragency #advertisingandmarketing #mediarelations #pitching #publicrelations

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💥TAILOR YOUR PITCHES💥

How?

✔️Make your email personal. If you know something about the journalist, mention it​.

✔️Double-check that you have their name right. ​

✔️Don’t send mass emails. Only send pitches to one contact. Don’t BCC. It should feel like a 1:1 communication.

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Use these fun methods to connect with your coworkers when you #workfromhome!

💬 Outside hobbies/interests Slack channels
🥪 Virtual lunches or coffee chats
🎖️ Make company wide challenges or contests

#publicrelations #remote #remotejobs #remotework #workingathome #wfh

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Our tip? Review written content by reading it backwards, one word at a time, and then review each sentence individually for clarity and concision. ✅

#publicrelations #agencylife #pragency #tiptuesday

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It's tip o'clock! 🕛

When proofreading your own writing, it's easy to miss mistakes because you know what you're trying to convey. ✍️

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Once you've been staring at a piece of content for too long, you're even more at risk for errors. Your brain will actually read misspelled words correctly! 😶‍🌫️

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🔹Notice how many articles they write per week. This helps you understand their bandwidth.

🔹Pay attention to the industry experts and analysts the contact frequently quotes.

#publicrelations #advertisingandmarketing #agencylife #pragency #tiptuesday

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#PR is all about building relationships...but it takes time. 🕰️

Here's how you can help identify the right media contacts and potentially build relationships:

🔹Use keywords to search for contacts.

🔹Read their articles, not only right before you pitch them.

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#leadership #leadershipdevelopment #advertisingandmarketing #publicrelations #pragency

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📢PSA: HOW TO SOUND LIKE A LEADER

✔️Brevity, clarity.

Leaders get to the point. Succinct responses are easier to understand.

✔️Try to eliminate filler words.

Um, ah, like, you know, etc. Pause instead.

✔️Project energy!

Enthusiasm covers up mistakes.

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One of the latest episodes features Jeff “Skunk” Baxter and his journey from guitarist to missile defense consultant.

#podcasting #podcasts #podcastseries #pr #publicrelations #pragency

https://t.co/6Lou4KLbeG

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Looking for a new #podcast to listen to this week? 🙋

We're tuning into Second Act Stories, a podcast that profiles courageous individuals pursuing more rewarding lives in a second act career, hosted by Crackle PR's Scott Merritt!

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👏NEW👏HIRE👏

We are beyond thrilled to welcome Shifali Erasmus to Crackle PR as our newest Account Director!

https://t.co/mSzoZjMxkW

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https://t.co/ZiN03trbCE

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https://t.co/a2hu3x5MKk

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5 Simple & Important Tips for Pitching 👇

- Always follow up
- Google the reporters ahead of time 🕵
- Sound like a human
- Keep it short and sweet 🍬
- Don't send BS 🤷

Follow these steps to ensure you're getting the most out of your pitching efforts.✅ #publicrelations