TheWestviewGroup

[TheWestviewGroup @WestviewGroup]

The days of #Ncaaw labeled a “non-revenue sport” are numbered.

Brands are now allocating 💰

Notable: T-Mobile, Invisalign, SeatGeek, VKTRY Gear investing across WBB + track + gymnastics

W/ women’s hoops leading in deal volume in the so-called “non-revenue” lane.

[TheWestviewGroup @WestviewGroup]

Raven Johnson added to her portfolio

SeatGeek is a clean fit: tickets, moments, big stages—what #Gamecocks SC manufactures every week. 

#NIL
•🏆 Program boosts trust
•📺 Visibility boosts impressions
•🧠 A pg boosts narrative

#WBB #SeatGeek #BrandStrategy

[TheWestviewGroup @WestviewGroup]

#WestviewDealDesk 🎯

Flau’jae Johnson adds Invisalign = brand fit 🦷🏀💰

This is a Tier-1 brand fit for Flau’jae:
•Archetype: Star Guard + Creator + Culture
•Categories: confidence/beauty/wellness, tech, finance,
•Brands are buying: polish, personality, and platform

[TheWestviewGroup @WestviewGroup]

#NIL Followers are a headline. Conversions are a contract.

[TheWestviewGroup @WestviewGroup]

Deion at Colorado football looks like he’s resetting the recruiting approach — less “flash,” more roster build + portal strategy + development. #Moneyball

[TheWestviewGroup @WestviewGroup]

The #Unrivaled business model is what leagues say they want: star power + modern media + sponsors + growth plan. Year 2 added teams + a fourth night + bigger brand juice.

[TheWestviewGroup @WestviewGroup]

One thing #Unrivaled is doing right: making the product easy to find (schedule clarity, consistent nights, real broadcast partners). Sounds obvious… but sports has been allergic to “obvious.”

[TheWestviewGroup @WestviewGroup]

The women’s sports flywheel is real: sponsors follow attention, attention follows product, product gets better with investment. #Unrivaled is basically a case study in fast-forward.

[TheWestviewGroup @WestviewGroup]

#Colorado’s portal decisions feel like the most important chess moves of Deion’s run so far. If you can flip the trenches + stabilize the two-deep, you can flip a season.

[TheWestviewGroup @WestviewGroup]

Quick question for CBB athletes:

Do you know the difference between:

- Scholarship value
- NIL compensation
- Revenue sharing
- Performance incentives

And how programs are structuring all 4 in their offers?

If you answered "not really"—you're negotiating blind.

[TheWestviewGroup @WestviewGroup]

What a Westview #NILDealDesk valuation looks like:

1. Production analysis (your actual stats + film)
2. Position scarcity (supply/demand)
3. Comp analysis (market rate)
4. Revenue share model (conservative/likely/optimistic)

You get a our market range.

Not guesses. Data.

[TheWestviewGroup @WestviewGroup]

Had 3 calls this week with programs about their #NIL models.

What's fascinating:

Programs in the SAME CONFERENCE are structuring deals completely differently.

Some front-load guarantees.
Some bet on rev share upside.
Some use hybrid models.

There's no "standard" deal.

[TheWestviewGroup @WestviewGroup]

Transfer portal rules just shifted again for men’s + women’s hoops: a 15-day window starting after the NCAA title games. Cleaner timing, less tournament chaos. #nil #nildeal #transferportal

[TheWestviewGroup @WestviewGroup]

Westview #NIL Deal Desk exists because the portal market has professionalized, but most athletes are still operating on outdated information.

We track real deal structures, position-specific market rates, & revenue share frameworks

DM "MARKET VALUE" for portal advisory.

[TheWestviewGroup @WestviewGroup]

MISTAKE #3: Taking the first "good" offer

In a revenue-sharing model, deal structure matters as much as top-line numbers.

Is it guaranteed or performance-based?
What's the revenue share percentage?
Are there escalators tied to team success?

Most athletes don't even know to ask

[TheWestviewGroup @WestviewGroup]

MISTAKE #2: Not understanding position-specific market rates

A starting PG averaging 12/4/3 has completely different leverage than a wing with the same stats.

Revenue sharing frameworks value SCARCITY—not just production.

What's scarce at your position right now?

[TheWestviewGroup @WestviewGroup]

Most CBB athletes entering the portal are asking the wrong question.

It's not "what school wants me?"

It's "what's my market value in a revenue-sharing model?"

DM "PORTAL" if you're exploring options

[TheWestviewGroup @WestviewGroup]

What we do:
✓ Market valuation based on actual P4 deal data
✓ Position-specific comp analysis
✓ Revenue share framework advisory
✓ Deal structure optimization

Performance-based. We only succeed when you do.

DM "PORTAL" if you're exploring options for 2026-27.

[TheWestviewGroup @WestviewGroup]

#NCAAhoops Here's what we're tracking across 40+ P4 programs:

- Revenue share frameworks
- Collective contributions
- Market premiums for specific skill sets (shooting, rim protection, playmaking)

The gap between perceived value & actual market value is massive.

#ncaam #ncaaw

[TheWestviewGroup @WestviewGroup]

The “stop changing shoes mid-workout” era is here.
#HVL x adidas: Dropset 4 is out.
Built for: heavy lifts ✅ jumps ✅ short sprints ✅

Hailey Van Lith x adidas just went live — she’s leading the Dropset 4 launch.
This is #adidas’ “one shoe for the whole workout”