Shan

I handle #contentmarketing for women on the go, so they can run their business and stop running in circles.

[Shan @WhatShanWrote]

@pollotropical in Coral Springs has the WORST customer service ever today. I cannot believe there’s no one to reach out to and speak with.

[Shan @WhatShanWrote]

Identify different similarities in your audience. Buying patterns, engagement, products purchased or viewed. And to this, you have to invest in systems that our insights to make data-driven decisions. For email, I’m falling in love with @klaviyo.

[Shan @WhatShanWrote]

Marketing your products isn’t for the person looking for quick gains. You have to be willing to go through trial and error. Speaking of errors, here’s one I see new and seasoned business owners making…

[Shan @WhatShanWrote]

After sending out an SMS message for my client, I was impressed to see zero unsubscribes. But when you send the right message to the right group, you’ll have favorable conversions.

[Shan @WhatShanWrote]

Bonus Tip Kinda: I was told that you shouldn’t A/B test promotional messages. I’ll explain why on Instagram @WhatShanWrote

[Shan @WhatShanWrote]

A good email is comprised of a specific and unique subject line, strong copy and clear call to action. Let’s talk about the subject line real quick.

[Shan @WhatShanWrote]

The click rate? 1.1%. The two previous emails were 0.4% and 0.5%. So definitely an improvement.

[Shan @WhatShanWrote]

@_speakthenthink Right! I was like Lawd 😂😂😂🤧

[Shan @WhatShanWrote]

Instagram really had me thinking they took my account again 😂 #instagramdown

[Shan @WhatShanWrote]

Bonus Tip. Your subject line should set up expectations for your audience. The email with the “weak” subject line that made the most money prompted readers to “get ready” to buy.

[Shan @WhatShanWrote]

Four Email Marketing + Copywriting Lessons I Learned Writing For a 6-Figure Business Woman [a thread]

#EmailMarketing #Copywriting

[Shan @WhatShanWrote]

4. The best subject line doesn’t always mean the best email. There was an email where we tested four subject lines. The one determined as the winner made $0. The other with the least open rate made the most money.