William Kay

Freelance SEO Consultant, Founder @ Plus Will Ltd.

[William Kay @WilliamKay2]

@matthuntseo Hahaha was thinking the very same thing...

[William Kay @WilliamKay2]

I'm interested in alternative approaches, but as or more insightful, to causal impact testing in #seo - whilst ci testing is great when you are a larger business with bigger data capabilities, it's harder to get insights as a freelancer with smaller client base. Any advice?

[William Kay @WilliamKay2]

Another thing I forgot to say is an approach that can also account for multiple implementations over several weeks - perhaps this makes it almost impossible?

[William Kay @WilliamKay2]

Alternatively, I'd be interested how I can use CI testing with smaller ecom websites, when making template wide changes and therefore minimal options for control it seems. Do people use a smaller cluster for comparison? Better market matching?

[William Kay @WilliamKay2]

Anyone know if it's possible to add more keywords to a project in @keywordinsights if you need to add more after already running a clustering project in there?

[William Kay @WilliamKay2]

Currently learning data science and keen to use real life data in SEO. Interested to know if anyone can point me in the direction of practical examples using probability or k-means clustering in SEO or digital marketing.

[William Kay @WilliamKay2]

So more (to an extent) is better I guess 🤷‍♂️

[William Kay @WilliamKay2]

Fun causal impact fact - I worked with a client with similar - lots of links BTF. Same but different.

We tested the impact of reducing the number to 12, 24 & 32 vs original (~70 or so), and most positive uplift was 32 which saw ~8-10% uplift for the linked to pages.

[Kieron Hughes @kieronhughes]

The SEO team have been let loose on the Adidas website.

[William Kay @WilliamKay2]

@williamjnye Thanks for sharing, Will!

[William Kay @WilliamKay2]

You may have seen how I created a python script using #chatGPT for my #SEO work. I've put together a follow-up that turned that script into a #Streamlit application by making small adjustments to that original script:

https://t.co/VnG4cQUeLE

[William Kay @WilliamKay2]

I've completed the second part of this blog by showing you how I took that python script built with chatGPT and put it into a Streamlit app.

Would love to know what you think!

https://t.co/VnG4cQUMBc

[William Kay @WilliamKay2]

Like most, I recently dived head first into the #chatGPT discussions and started using it to create simple python scripts to help my day-to-day in #seo.

I've put together a start-to-finish explanation of how I did it with little Python experience.

https://t.co/p4LyfuBmTo

[William Kay @WilliamKay2]

The second part of the 2-part series is now done - I explain how I took the python script I created and turned it into a Streamlit app. Have a read:

https://t.co/VnG4cQUMBc

[William Kay @WilliamKay2]

Like most, I recently dived head first into the #chatGPT discussions and started using it to create simple python scripts to help my day-to-day in #seo.

I've put together a start-to-finish explanation of how I did it with little Python experience.

https://t.co/p4LyfuBmTo

[William Kay @WilliamKay2]

A great article on how you can transition from Excel-first to python-first.

There's a lot to learn, but if you get used to the python functions that are direct alternatives to Excel, you'll be winning

https://t.co/4Vx1qJL2W5

[William Kay @WilliamKay2]

@DataChaz @streamlit Thanks! I've got a follow up in the works turning that script into a Streamlit app 👌

[William Kay @WilliamKay2]

Sorry in advance for yet another post about chatGPT...

[William Kay @WilliamKay2]

Just input keywords & search volume csv, enter brand names/products to exclude in spellcheck, set your similarity score and out pops a table that lists any close match KWs you can potentially remove, misspellings or special characters:

https://t.co/l4scFgWUBl

[William Kay @WilliamKay2]

Have delved into making smaller scripts (with a lot of help from chatGPT) that save me just that little bit of time here and there.

One that I created recently for #SEO is a keyword research QA tool to help me find errors/close match KWs 1/

[William Kay @WilliamKay2]

Printing and framing this for my siblings.

[William Kay @WilliamKay2]

I was gonna start complaining about how much #chatGPT tweets I've seen...but I'm starting to get it...