Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4:
๐ The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).
๐ NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
๐ Most-viewed game recap ever on the NBAโs YouTube channel
Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.
Steve Nash reveals the exact moment he decided to retire was getting torched by Steph Curry on a broken back
"My second game with the Lakers I bumped knees and broke my tib joint. I already had nerve stuff and I was never the same. I spent two years working out twice a day just to try to overcome it"
"I'm guarding Steph. I think they put up like 50 in the first quarter. He's running everywhere. I'm like back is broke. I could have stopped him if I was 100%"
"I'm looking over at Steve like what the hell. Three more, four more days of thinking on it. I was like yeah, it's time. And that was it. I called Mitch out of his misery"
When I die I want this played on loop at my funeral and in my coffin. This is perfect basketball. This is porn at its finest. Just beautiful from start to finish.
Justin Thomas was asked if there was an art to being the clubhouse leader.
"I can tell you how there isn't, because it happened to me one time... Probably had four or five beers at lunch, and next thing you know... I'm still the leader in the clubhouse." ๐
Extended interview: Former Nebraska senator Ben Sasse has metastatic pancreatic cancer. He spoke with 60 Minutes' Scott Pelley about where America has been and where it could still go.
.@KirkHerbstreit: "How would you try to quantify what [Caleb Downs] meant?"
Ryan Day: "I think the first thing that surprised me, when Caleb came to Ohio State was that he was a mess. I don't know what they were doing at Alabama." ๐