wjackr

[wjackr @wjacques89]

@beeple $rekt

[wjackr @wjacques89]

@MoonOverlord @blknoiz06 $rekt

[wjackr @wjacques89]

@osf_rekt @rektdrinks $rekt

[OSF @osf_rekt]

nice to see good reviews for @rektdrinks keep rolling in from the non-crypto world

you can get next-day delivery on amazon here: https://t.co/XpI1PciUQ4

[OSF @osf_rekt]

4 years ago i decided to make this random doodle a free nft collection called rektguy

genuinely had no idea what it would become today

[wjackr @wjacques89]

@TheFlowHorse $rekt

[wjackr @wjacques89]

@based_elnen $sairi @santisiri

[wjackr @wjacques89]

@NotChaseColeman $rekt @osf_rekt @rektdrinks

[wjackr @wjacques89]

@LucaNetz @osf_rekt $rekt

[Luca Netz 🐧✳️ @LucaNetz]

I’ve learned a lot about investing over the years. The common denominator of the winners vs the losers always comes down to the founding team. I’d place my bets on @osf_rekt any day of the week. He has that IT factor.

[etn. @etnshow]

OSF (@osf_rekt) Co-Founder of @rektdrinks says they sold 250,000 cans in under two days when they first launched for their consume-to-earn model:

"I thought this idea of actually applying the same crypto reward mechanism to incentivising off-chain activity in a traditional business could be quite interesting and it's basically consume to earn".

"A little bit crazy. Didn't know if it would work or not. Kind of just throwing spaghetti at the wall really and just seeing if it sticks".

"In 2024, October 2024, we launched our first drink. We sold out of about almost 250,000 cans in just under two days".

"Over the next year we sold just over a million drinks in under a year with the same sort of rewards incentivised model from doing these drinks drops".

[etn. @etnshow]

OSF (@osf_rekt) Co-Founder & CEO of Rekt Drinks (@rektdrinks) joins us live tomorrow at 1:15PM GMT to chat about launching their new beverage.

[wjackr @wjacques89]

@miragemunny $rekt

[wjackr @wjacques89]

@moonpay @pepsi + began drinking @rektdrinks moon crush...

[wjackr @wjacques89]

@daumenxyz $rekt @rektdrinks

[wjackr @wjacques89]

Restocked. Thanks @rektdrinks @waitrose

[wjackr @wjacques89]

@rektdrinks @litteralyme0 $rekt

[wjackr @wjacques89]

@Stormi_luv @rektdrinks mooncrush

[wjackr @wjacques89]

@osf_rekt @rektdrinks @etnshow

[Dunked Cookie @DunkedCookie]

youth culture doesn't exist anymore.

what we call 'youth culture' is actually thousands of micro-cultures operating in parallel universes. tiktok's algorithm doesn't create one big tent, it builds infinite small rooms.

the structural shift happened when platforms replaced gatekeepers. mtv used to decide what was cool for 50 million teenagers simultaneously. now every teenager lives in their own carefully curated reality, algorithmically separated from peers who might be three feet away.

brands still chase 'gen z' like it's a monolith. but there's no shared reference point anymore. no universal cool. no mass moment that unites.

liquid death built a $1.4 billion brand by speaking to one specific micro-culture, people who hate corporate wellness but want functional benefits. they ignored the broader 'youth market' entirely.

in an age of infinite connection, cultural tribes have never been more isolated from each other. smart brands stop trying to speak to 'youth' and start speaking to specific obsessions. skateboarding. anime. day trading. indie sleaze revival. each micro-culture has its own language, its own values, its own anti-values.

REKT energy's FOR WHATEVER campaign is the clearest example of this in action right now. rather than chasing a demographic, they built a platform that works across every micro-culture simultaneously, speed cubing, golf, gaming, anime, the daily commute. the creative doesn't tell you who to be or how to use your energy. it just shows up in your world, whatever that world looks like.

what makes it a proper case study is the order of operations. creative strategy and cultural instinct came first. emerging tech tools were brought in to help with production and delivery. then everything was crafted and refined before it went anywhere near a feed.

that's the right way around, and most brands get it backwards.

the future isn't youth culture, it's youth cultures, plural, and most of them will never meet. the brands that win won't try to unite them. they'll just be fluent enough to move between them.

proud to have played a small part in this adventure, with @osf_rekt @iliketabz and the broader team. more to come. $rekt world domination (or WHATEVER).

and gm.