Our first book will be:
Earl, S. & Waddington, S. (2012) Brand Anarchy: Managing corporate reputation. Bloomsbury UK.
It is available to read online through the University library, so feel free to pick up a copy before our get-together.
Link: https://t.co/R550eOKNhi
April 1st sees the launch of the all-new marketing book club! Come along to the Business School and discuss the first month's book 'Brand Anarchy' (details in the comments) sign up now and come and enjoy good books and great discussions! #WlvBMSbookclub https://t.co/IIIER0SIE9