The Woolmark Company

We are the global authority on Merino wool.
Our network educates, supports and connects the supply chain from farm to fashion.

[The Woolmark Company @Woolmark]

We've partnered with @OneMinuteBriefs and have a fun challenge for you. Create posters that explain why #MerinoWool is the ultimate performance fibre and why no other fibre can match its benefits.

Full brief: https://t.co/FnaK5hsuRm

Cash prizes: WINNER: £400!!
RUNNER-UP: £200!

[The Woolmark Company @Woolmark]

@Camera_Grignani We'd love to know too! How did you come across this?

[The Woolmark Company @Woolmark]

Enhanced sports performance. Naturally. 

Supporting @lunarossa with the freedom to compete beyond expectation.

Merino wool apparel, designed to elevate natural performance.

[The Woolmark Company @Woolmark]

As the proud new technical partner of @nismo, we’ve created the new team kit using the world’s original performance fibre, Merino wool. Engineered for the excitement of season 9 🐑⚡️🏎

Natural Born Innovators, arriving on track January 2023.
#FeelElectric #NissanFormulaE

[The Woolmark Company @Woolmark]

Presenting 10 innovations set to shake up the sports & performance industries. From sweat-activated cooling technologies to bacterial bio batteries, this year’s WPC finalists carve new frontiers for Merino wool.

https://t.co/yTlpZydcdI
#woolmarkchallenge #woolmark

[The Woolmark Company @Woolmark]

Introducing the class of IWP2023 – these 8 brands represent the next generation of creative game-changers, destined to design fashion for a better tomorrow whilst highlighting the beauty, versatility and eco-credentials of #Merinowool
#woolmarkprize

https://t.co/2GL6mTyzzM

[The Woolmark Company @Woolmark]

The iconic Woolmark logo appears on the new Luna Rossa Prototype

[Luna Rossa Team @lunarossa]

Inizio molto positivo nel primo giorno di navigazione del prototipo Luna Rossa
——
Positive kick-off for sailing day one on Luna Rossa Prototype

#LunaRossa #AmericasCup #LunaRossaPradaPirelli
@Prada @Pirelli @americascup

[The Woolmark Company @Woolmark]

The element to defy all elements.

Our technical partnership with America’s Cup challenger @lunarossa marks a new wave of sports performance wear.

Full collection coming soon.

[Future Fashion Factory @FutureFashionF]

#WoolFacts: 'Shoddy' today means 'poorly made,' but did you know that it used to refer to a wool industry term describing fabric made from the shredded fibre of waste cloth or clippings?

In its way, 'shoddy' refers to early forms of sustainability!

#campaignforwool #woolweek

[The Woolmark Company @Woolmark]

Our research has shown that while more than 1/3 of global consumers say they are willing to pay more for sustainability, fibre consideration does not feature in the purchase journey. How are you/your brand making positive choices in textiles? Find out more https://t.co/7AYxbjb1VY

[The Woolmark Company @Woolmark]

Today, we launch a new global campaign ‘Wear Wool, Not Fossil Fuel’ to educate citizens about the hidden impact of synthetic fibres on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion’s impact. Watch https://t.co/hSIOzSqRcu

[The Woolmark Company @Woolmark]

What does it take to grow the best wool in the world? It takes an Aussie woolgrower

[The Woolmark Company @Woolmark]

Are you ready to shake up the sports industry with your game-changing innovation? Partnering with @SalomonSports, we're searching for innovative product solutions for the performance market. #WoolmarkChallenge submissions close in a week. Learn more now: https://t.co/n7p3gtqyCe

[The Woolmark Company @Woolmark]

@EU_ENV @VSinkevicius @EUSocialInnov @TimmermansEU @EUgreenresearch @EREK_EU @euratex_eu @circularesummit @EU_ECHA @EndOvershoot @EU_Consumer @UNEP_Europe Natural fibres are renewable, biodegradable resources that can be regenerated by living systems – nature’s contribution to a circular economy. How will the PEF methodology be amended to properly account for the benefits and circularity of renewable fibres used to make clothing?

[CR FASHION BOOK @CRFASHIONBOOK]

Meet the 2022 @Woolmark Prize Winners whose fashions are about to be everywhere 🏆 🧶 https://t.co/gZtYXjZIG4

[HYPEBEAST @HYPEBEAST]

Saul Nash Named Winner of the 2022 International Woolmark Prize https://t.co/jorODucRME

[Wallpaper* @wallpapermag]

Saul Nash wins International Woolmark Prize 2022 https://t.co/CenTBieU2F

[The Woolmark Company @Woolmark]

That winning feeling: the winners of the International #WoolmarkPrize celebrate their outstanding achievements.

[The Woolmark Company @Woolmark]

Congratulations to MMUSOMAXWELL, the winner of the Karl Lagerfeld Award for Innovation at the 2022 International #WoolmarkPrize.

[The Woolmark Company @Woolmark]

It’s official: Saul Nash is the winner of the 2022 International #WoolmarkPrize.