Glowy Yann

From ceilings to storytelling 👷‍♂️➡️✍️ | Ghostwriting viral X content for coaches | Turning your expertise into followers, influence & clients | DMs open

[Glowy Yann @WriteToScale]

Why as an online coach you find it hard to grow on X isn't about not having incredible expertise.

Is about not spreading your knowledge wide enough through content…

[Daniel - Budai Media 📧 @thedanielbudai]

This Miami-based founder scaled his supplement brand from $800K to $3.1M in eighteen months almost entirely on paid social.

Meta was working. Creative was strong. CAC was manageable. He kept pouring in budget and revenue followed.

Then iOS changes hit. CPMs climbed. The creative that had worked for eight months stopped performing and the pipeline to replace it was essentially empty.

Revenue dropped 34% in six weeks.

He told me the problem was Meta. It was not Meta.

The problem was that he had built the entire business on a single acquisition channel with no retention infrastructure underneath it.

Every customer who bought was being replaced by a new one because nothing was bringing them back.

Email was an afterthought. SMS did not exist. Post-purchase experience was a Shopify default.

When the acquisition channel got expensive the business had nowhere to fall back on.

This is the most fragile version of an ecommerce brand and it is more common than most founders want to admit.

Strong on the front end, hollow in the middle, completely exposed when a single channel shifts.

The brands that survived the paid social volatility of the last three years were not the ones with the best creative.

They were the ones who had built retention infrastructure that meant a customer acquired in January was still buying in July without another ad spend dollar attached to them.

Retention is not a backup plan. It is the foundation that makes acquisition sustainable.

Without it you are not building a brand. You are renting customers at whatever the platform decides to charge this month.

And that price only goes in one direction.

[Kay @Dwriteway]

Keep posting;

You will soon be noticed by people who will pay for your knowledge.

[• @Al__Quraan]

I once heard someone say “tawakkul isn’t always about everything turning out okay, it’s about being okay no matter how things turn out”. I guess that’s what trusting Allah really means. Acknowledging that His plan for you is always best. 🌷

[Glowy Yann @WriteToScale]

@thedanielbudai FAQ

[Jay Yang @Jayyanginspires]

A mantra that has served me well: Don’t be bitter, get better.

It’s tempting to see someone on social media crushing it and rule out their success as privilege or luck.

But pessimism is a self-fulfilling prophecy.

Even if it's true, is that a belief that serves you?

[Emerald 💚 هداية @Mz_Tosyn]

For those asking, this was June 2025, the little girl came back from school telling her parents she wants to be a Muslim….

[Dakota Robertson @WrongsToWrite]

Our ghostwriting business will $300K+ this year.
Here's how we do ~60% of it with AI:
1. Interview Your Client

1-2 times per month, interview your client for 1-hour.

Ask them about their:

• Story.
• Lifestyle.
• Expert advice.

This gives you all the content you need for the next step.

2. Create Your Ghostwriting Guide

Use Fathom AI to transcribe the interview into text.

Then upload it to AI and get it to analyze your client’s:

• Wording.
• Tonality.
• Style.

Then prompt AI to turn it into a ghostwriting style guide PDF.

3. Get Your Client To “Write” For You

This is where the magic happens…

• Create content templates.
• Upload the interview transcript to a new AI chat.
• Tell the AI to turn the interview into content using the templates.

Interviews + Frameworks + AI = Most of the work done.

[Sarfaroz @Sarfarozzz]

This week wasn’t perfect.

But I still:

• Wrote daily
• Hit 22k+ views
• Improved my systems

Progress doesn’t have to be flawless to be worth flexing.

[Aaron @IAmAaronWill]

If I had to start my X journey all over again, this is the exact route I'd follow to get back to where I am now.

1. Learn a high income skill
2. Pick an audience
3. Find their problems
4. Create content to solve
5. Create content to share my story
6. Engage with everyone

Repeat

[Glowy Yann @WriteToScale]

If you’re a self-improvement coach and you want:

→ To grow your influence
→ To consistently post without burning out
→ To turn followers into paying clients

DM me ''Influence" to reach more audience and boost your revenue.

[Glowy Yann @WriteToScale]

Why as an online coach you find it hard to grow on X isn't about not having incredible expertise.

Is about not spreading your knowledge wide enough through content…

[Glowy Yann @WriteToScale]

And ghostwriting comes in when you see creating content as another tall mountain to climb.

My job:

Take your expertise → craft viral-style threads + posts that:

Attract followers who trust you

Position you as the go-to coach in your niche

Bring in more leads + clients

[Glowy Yann @WriteToScale]

@Jacktopreciouss Love this

[Dakota Robertson @WrongsToWrite]

Writing is easy when you ask yourself the right questions:

• Who are you writing for?
• Where do they want to be?
• What are you writing about?
• Why should they care?
• How can they take action?

Questions give you the answers.

[Dakota Robertson @WrongsToWrite]

Writing tip:

Avoid many words when you can use one.

• A lot of → Many
• In order to → To
• Hard to do → Difficult
• For the purpose of → To
• On a weekly basis → Weekly
• Unknown people → Strangers

Simple and effective.

[Glowy Yann @WriteToScale]

AI can write, code, and mimic humans.

But it’s never:

– Worked till its back ached
– Built a business from zero
– Faced rejection & showed up anyway

Your story is your edge.

AI can’t replicate that.

That’s what people trust. That’s what they buy.

[Glowy Yann @WriteToScale]

This 3-part format works because it mirrors how our brains are wired:

We’re hooked by tension.
We stay for the narrative.
We leave with value.

Try it in your next post.

And watch the right people start paying attention.

[Glowy Yann @WriteToScale]

If your post doesn’t bring in leads, it’s likely missing this simple structure:

Hook → Story → Lesson

Let’s break it down:

[Glowy Yann @WriteToScale]

3. Lesson

Tie it all together.

What’s the takeaway?

What should they think, feel, or do differently?