Francheska Scott

Brand Story Consultant // You're being boring by trying to be like everyone else.

[Francheska Scott @WriteyTidy]

Idk how y'all don't get bored of your own shit.

[Francheska Scott @WriteyTidy]

Business platitudes are so easy to dismiss.

Literally everything has already been said.

Especially here on X where everyone is a "business expert".

You've been saying the same rendition for years.

It doesn't prove your competence, it reveals your lack of growth + creativity.

[Francheska Scott @WriteyTidy]

@GregLuntX Came back to X after a year and you're the only one I've seen with worthwhile content. Everybody else is posting the same boring shit. Enjoying watching your IG stories.

[Francheska Scott @WriteyTidy]

After over a year I came back here to check on things and all the posts and content are the same and just as boring. Don't regret leaving.

[Francheska Scott @WriteyTidy]

@elonmusk Yup 45 mins from Taylor

[Francheska Scott @WriteyTidy]

@WriteAlready Omg I've been gone so long I had no idea. WIFE?!? Wow how amazing friend. So happy for you both. What a love story ❤️🎇

[Francheska Scott @WriteyTidy]

@VBuculei How sweet! Thank you very much sir!

[Francheska Scott @WriteyTidy]

@TheSaraKeeney Brilliant idea - and so sweet!

[Francheska Scott @WriteyTidy]

@AnaBullard4 @NiharikaSodhi @sparikhchopra @LilaGhim Thanks Ana - I should get back on social media more lol

Also reminds me I need to respond to your DM still, my apologies 🤗

[Francheska Scott @WriteyTidy]

@bretterik Whole fat cream, yesssss 🥰💃

[Francheska Scott @WriteyTidy]

The most worthwhile life skill is learning to control your mind.

[Francheska Scott @WriteyTidy]

@WriteAlready Beautiful couple! Sounds like a peaceful time.

[Francheska Scott @WriteyTidy]

@GregLuntX hey buddy💛

[Francheska Scott @WriteyTidy]

@audrlo whhaaaaat!?!?! How exciting! Happy for you and your dream coming true! Life is crazy.. and awesome!

[Francheska Scott @WriteyTidy]

@bio_vidigal I've heard this from doctors too. I put (high-quality) salt in my water frequently. For electrolytes/sodium.

[Francheska Scott @WriteyTidy]

This might sound creepy but I love delving into people's thoughts.

Understanding how people think is my go-to method for getting to know them and for client work, it's essential for building a clear foundation for their content strategy.

In addition to picking their brains, I also suggest these 7 easy exercises to draw out experiences that are already in their arsenal:

↓ ↓ ↓

1. Reflective journaling
• Write down your thoughts, feelings, and experiences daily, and refer to them for content inspiration.
→ Use this as a memory-jogging tool and a source of inspiration for noteworthy moments, emotions, and insights to craft content.

2. Timeline mapping
• Create a timeline of your life's pivotal moments, adding dates, locations, and emotional context for more impactful content and storytelling.
→ This helps identify pivotal moments in your life, tapping into shared human experiences that easily resonate with others.

3. Daily + on-the-fly capture
• Commit to capturing one memorable moment per day while also recording any spontaneous thoughts, ideas or memories as they arise.
→ Recording memorable moments and spontaneous thoughts and ideas quickly adds to your content repertoire.

4. Stream of consciousness
• Begin with a 5–10 minute timer. Choose any item in the room as your starting point to trigger your initial thought or simply use the first thought that comes to mind. Write down your unfiltered thoughts as they pop up.
→ This approach is valued for its ability to unlock creativity and mental blocks, reveal genuine insights and access your subconscious.

5. Interview
• Conduct a structured interview with yourself or someone else to delve into personal experiences and stories.
→ This technique lends to clarity and organization of thoughts, facilitating a deeper understanding and articulation of your experiences and narrative.

6. Emotional cataloging
• Make a list of emotions you’ve felt deeply, then think of the events or moments tied to those feelings.
→ These narratives not only evoke a strong connection and resonance with your audience they also showcase your humanity and the diverse facets of your journey; benchmarks for relatable human experience.

7. Target audience touchpoints
• Use your target audience's touchpoints to evoke personal experiences. (their problems, fears, aspirations and desires) Read through each touchpoint to trigger personal memories related to each one. Record as many as you can.
→ This guarantees your content/stories strike a chord with your audience, fostering connection.

Create a list to collect your ideas to turn them into content.

Goodbye, writer's block + hello treasure trove of content inspiration.

. . .

Let me know if you use any of these methods for idea generation and which one you find most useful. If you have any questions, ask them in the comments.

[Francheska Scott @WriteyTidy]

@gus_tiffer makes for the most interesting types of humans! Such a great coupling of traits!

[Francheska Scott @WriteyTidy]

Curiosity + creativity are the salt and pepper of the human experience.

[Francheska Scott @WriteyTidy]

@heyakenia it makes for the most interesting people, too!

[Francheska Scott @WriteyTidy]

@rapoza_j thank you - I love analogies!