Man, I actually can’t believe I hit my first $50k day in ecom 6 years ago. I’ve been doing this shit for so long it’s crazy to look back on. I’ve barely had time to reflect. Ecom has been my whole life since I was 16 & trust me, this shit never slows down. I’ve never had a 9-5, I’ve never had any form of job in fact. My whole life has always been ecom.
I’ve seen a lot of people come & go in this industry. I’ve had a couple friends that started dropshipping around the same time as me that have gone on to build $50 million companies in various different industries. Whether it’s saas, tech, crypto, or anything in between. There’s been times (a few years ago) where I wondered if I should also deploy my ecom skills into different industries (like they did) but I’m honestly so glad I never did. Even though it can be difficult to see at times, there’s monumental upside in choosing the right vertical & dedicating your life to it.
One small regret I do have though is that I haven’t really documented my journey enough. I’m looking back at this $50k screenshot in my camera album from 6 years ago thinking ‘damn, what a time’. But tbh, if I started documenting my life 5 years ago, I probably would have got very distracted.
Regardless, now seems like the right time for me to start…
Our ecom brands (& my other companies which I’ve rarely spoken about) are in a stronger position than ever - the path to $100m has never been clearer.
I’ve already invested north of $100k in YT content in the past few weeks & I haven’t even posted a single vid yet…
We’ve got a LOT of cool shit planned: life in dubai, traveling the world, behind the scenes building global brands, behind the scenes investing in other businesses - we’re going to be covering it ALL.
Stay tuned, because take over season is about to fkin commence….
I can’t get this Grüns deal out of my head.
Everyone focuses on the exit but I think what really matters is the acquisition on the other side.
I don’t think there is any better vertical in the world to invest in right now than a subscription-based consumables brand.
I’ll tell you why…
Ai is clearly the future. But I don’t think the play is building an Ai company. My theory is that every Ai company will eventually get replaced by Ai.
However, do you know what will never get replaced by Ai?
Physical products.
There is a massive misconception that ecom is a digital business. It is not. Go visit your supplier in China & tell him you run an online business. He will punch you in the face.
SaaS is an online business. Ecom is not.
Ecom is a physical business model operated remotely. The benefit for ecom operators is that ai tools are designed FOR US - not against us.
I honestly can’t think of many other businesses models where this is the case.
So, what is the biggest threat to ecom?
I think it’s probably 3D printers.
But i’ll tell you what 3D printers won’t be able to do (for a very long time at least) - print health products.
For example, let’s say you’re selling electrolytes. You can’t just magically print a sachet with a dozen different ingredients.
In addition to this - I think health & beauty are the two industries that are just going to keep on growing.
- Health is only going to grow in size because people are aging with smartphones & access to information. This has never happened before. Everyone will be researching why certain changes are happening to them, thus pushing people down funnels.
- Beauty is only going to grow because ai is going to make people feel uglier than ever before. Ai generates people more attractive than anyone you will ever see in your life. Think about how that will affect beauty standards in society - it’s a trillion dollar
opportunity.
So, if you want to build a $1bn+ business. I think if you look at the way the world is shaping up, it’s undeniable that a health-based DTC subscription brand is the play.
All the macro factors are in your favour.
You just need to make sure you optimize for these three things:
- Build an incredible product
Ai will soon kill your conversion rates if your product can be debunked
- Nail your positioning (op)
Ai will make building a brand easier. Why should customers choose yours?
- Distribution-max
Your advantage in ecom will always be your ability to compound attention that converts.
Once you understand all this, you start to realize why ecom is the best mode to scale to a $1bn exit.
If you are building in the ecom industry - I hope you appreciate how blessed we actually are. In a world full of doom & gloom, I can’t believe how bullish this industry is right now.
It’s a generational opportunity.
GOOD LUCK & HAPPY SCALING.
We quietly ran a consulting program 🤫
We took 35 brands at $100k+ a month,
& worked with them for 90 days.
4 hit their first $1M+/mo
6 scaled past $2M+/mo
Multiple crossed $10M+/mo
I filmed the exact playbook.
Like, RT, comment "Playbook" (must follow) & I'll DM it.