Xu Shi

[Xu Shi @XuShi2267]

@sam_sianturi It is a piece of good news that tells the organizations how to find suitable influencers to cooperate with. The influencers should have the following three characteristics, let creators share their story, shared values, and leverage creators’ insights

[Xu Shi @XuShi2267]

@moh04189267 yes, currently millions of people read press releases directly, this is a way that makes the buyers engage with your products or service. organizations should know how to use press releases to communicate with the buyers.

[Xu Shi @XuShi2267]

Have you ever gotten a reply from from a celebrity on your tweets? Tweeter is planning to launch ‘Pin Reply’ Option, which can showcase those top replies. Twitter is providing users more chance to engage with followers. https://t.co/TE31Y8s9nb #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter23: In order to adapt the new marketing rules, businessmen need to understand their buyers rather than promoting your products and service, besides, you should understand what is happening about the real-time news and on social networks #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 22: Compared with traditional marketing nontargeted, interruption-based advertising, the search engine can provide what you want to find direction when you type keywords. But the general words cannot help you reach buyers, use small number of words #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 21: Newsjacking means the company uses a specified new event to promote their products, the chapter takes #DeflateGate as an example. You can use blog, post and Appropriate Hashtag to send your message #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 20: Sending many indiscriminate PR
materials to journalists is not a good way to make reporters or editors take note of you. But if you have great content on your website and in online media room, reporters will find you via search engines #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 19 tells us that organizations should create a well-organized media room, which can help companies improve the search rate and reach their buyers easily. For example, The Kellogg Company uses the news room for search engine to reach audiences. #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 18: This chapter stresses the importance of the news releases, mainstream media, and the
trade press still play an important role in business communication. Marketing and PR professionals should use the news release to reach their customers #NYUDigitalMarketing

[Xu Shi @XuShi2267]

@sam_sianturi yes, the images are as important as videos, it can be worth a thousand words in marketing. Through images, customers can learn about the product clearly

[Xu Shi @XuShi2267]

@sam_sianturi Yes, I cannot agree with you more. Audio and video are more interesting than plain content. When I go through the website, I will be attracted by the video or audio.

[Xu Shi @XuShi2267]

@sam_sianturi Yes, I quite agree with you, Twitter’s added a new discovery element to its group-like Communities, which can encourage the customer engage your product actively.

[Xu Shi @XuShi2267]

In past, Facebook creators were permitted to use licensed music in their videos, but then couldn’t make money off of those videos. But now Music Revenue Sharing program can make the creator to earn a 20% revenue share https://t.co/EatIrKhoS5 #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Air-Dilly is a Coffee-Serving robot at the Incheon International Airport. Passengers can order product from Baskin-Robbins, Paris Baguett,e or Dunkin’ . currently, which is used in hospitals and offices around Korea. https://t.co/PLaTmgFsm0 #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Do you feel boring when you take a train? but the conceptual 'AIRSCP' Electric Train by 2050 will help you solve this problem, it is finished on the exterior with panoramic windows on the roof and on the sides and it has soft surfaces https://t.co/XtYaGcAayR #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 17 tells us that creating the audio and video content for marketing and PR is also important as other methods. Tailoring video content can drive customers to engage with your products or services. #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 15 illustrates the importance of the blog, which is a tool for helping the organization understand the marketplace. Besides, the blogs
are quick and easy to set up using off-the-shelf software. People should consider ethics when creating blog #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 16 focuses on the significance of the Photographs. Using photographs can attract the consumers' eyes. Photos help to tell a story, but sometimes, the real people's images are better than the inane Stock Photos #NYUDigitalMarketing

[Xu Shi @XuShi2267]

Chapter 14: This chapter illustrated Facebook, Twitter, linkedin as ways to communicate with customers, which can replace face-to-face to do business. Meanwhile, it emphasizes the importance of photos and images to attract customers' eyes. #NYUDigitalMarketing

[Xu Shi @XuShi2267]

@1717hahahaha yes, this news tells us how TransUnion uses effective ways to collect data. Currently, audience fragmentation is a massive hurdle for advertisers to overcome.