dead internet theory is f*cking real, and this fake guy is larping a rich rapper
his creator made an estimated $13K in 18 days. 9 videos. 5.16M views. 817K likes. and only 16K people actually follow him.
meet Marcel Duvall:
β first video Sep 30
β 9 videos in 18 days
β 15.9K followers
β 817.8K likes
β roughly 5.16M views
β top clip at 3.1M (video's below)
the character: a bowl cut straight out of Shrek, a cream shirt and the most unimpressed face on the internet. bio: "ai persona. real personality."
the bit is the contrast. he looks like a medieval prince who got lost. he talks like a guy who just closed a deal.
"love don't pay"
"count it for me"
"been rich, now famous"
"rich don't rush"
every caption ends with #DuTime. the sounds are hard trap, BossMan Dlow, Memphis hype tracks. a face like that over a beat like that. you can't scroll past.
the numbers are weird in a good way:
β 15.8% of everyone who watched hit like. most creators would kill for 5%
β 323 views for every single follower
β his top 2 clips carry 83% of all his views
people love him. they just haven't decided to follow yet. that's what a fresh account looks like right before it pops.
then came the coin.
3 days after his first video, $Marcel went live on https://t.co/PPXPnq4Jwb with his TikTok as the official link. it sits at about $3.5K market cap.
and he's not betting everything on it.
his bio sells "promo β’ features β’ collabs". that's where the money is. trap artists pay to get their sound under a viral face.
where the $13K estimate comes from: 5.16M views at an estimated $2.50 per 1,000 for sound promos and features β $12.9K.
and his bio link says "Join the Payroll. Marcel's inner circle. No spam. Just money talk." it's an email list. he's collecting the audience and owning it outside TikTok.
what to steal from him:
β pick a face that clashes with the persona. the funnier the mismatch, the better
β write captions like a 4-word rap lyric. short, cocky, repeatable
β give the account a tag people can say. #DuTime is a brand in 6 letters
β post less, post better. 9 videos did 5.16M
β sell promo slots from day one. small artists pay for views, not followers
β put an email list in bio next to the coin. you keep the list even if TikTok bans you
the internet is dead. the guy with the Farquaad haircut is still counting money.
Follow for more. I'm tracking every AI influencer to inspire you doing the same
10 videos. 276,000 followers. $12,000,000 coin.
the guy isn't real.
here's how to make one yourself for $15, even if you've never edited a video https://t.co/0KqoAz9flZ
dead internet theory is f*cking real, and this fake guy is larping a rich rapper
his creator made an estimated $13K in 18 days. 9 videos. 5.16M views. 817K likes. and only 16K people actually follow him.
meet Marcel Duvall:
β first video Sep 30
β 9 videos in 18 days
β 15.9K followers
β 817.8K likes
β roughly 5.16M views
β top clip at 3.1M (video's below)
the character: a bowl cut straight out of Shrek, a cream shirt and the most unimpressed face on the internet. bio: "ai persona. real personality."
the bit is the contrast. he looks like a medieval prince who got lost. he talks like a guy who just closed a deal.
"love don't pay"
"count it for me"
"been rich, now famous"
"rich don't rush"
every caption ends with #DuTime. the sounds are hard trap, BossMan Dlow, Memphis hype tracks. a face like that over a beat like that. you can't scroll past.
the numbers are weird in a good way:
β 15.8% of everyone who watched hit like. most creators would kill for 5%
β 323 views for every single follower
β his top 2 clips carry 83% of all his views
people love him. they just haven't decided to follow yet. that's what a fresh account looks like right before it pops.
then came the coin.
3 days after his first video, $Marcel went live on https://t.co/PPXPnq4Jwb with his TikTok as the official link. it sits at about $3.5K market cap.
and he's not betting everything on it.
his bio sells "promo β’ features β’ collabs". that's where the money is. trap artists pay to get their sound under a viral face.
where the $13K estimate comes from: 5.16M views at an estimated $2.50 per 1,000 for sound promos and features β $12.9K.
and his bio link says "Join the Payroll. Marcel's inner circle. No spam. Just money talk." it's an email list. he's collecting the audience and owning it outside TikTok.
what to steal from him:
β pick a face that clashes with the persona. the funnier the mismatch, the better
β write captions like a 4-word rap lyric. short, cocky, repeatable
β give the account a tag people can say. #DuTime is a brand in 6 letters
β post less, post better. 9 videos did 5.16M
β sell promo slots from day one. small artists pay for views, not followers
β put an email list in bio next to the coin. you keep the list even if TikTok bans you
the internet is dead. the guy with the Farquaad haircut is still counting money.
Follow for more. I'm tracking every AI influencer to inspire you doing the same
10 videos. 276,000 followers. $12,000,000 coin.
the guy isn't real.
here's how to make one yourself for $15, even if you've never edited a video https://t.co/0KqoAz9flZ
dead internet theory is f*cking real, and now the fake guys are starting families.
one creator turned an AI character into an estimated $21K in 11 days. then he gave him a brother.
meet the Johnson brothers.
Biscuit Johnson, the original:
β first video Oct 6
β 156.6K followers (65.9K when I first wrote about him 6 days ago)
β 7.45M likes
β 34 videos, roughly 59.3M views
β 10 clips over 1M, the biggest at 10.1M (video's below)
Boby Biggs Johnson, the brother:
β account created Oct 8, two days after Biscuit blew up
β 19.6K followers
β 1.45M likes
β 16 videos, his top one already at 10.6M
β bio: "Just 2 Brothers Being Funny"
same last name. same giant mustache. same oversized-suit energy. Boby wears a platinum bob, buck teeth and burgundy flares. Biscuit wears the beige suit and green shoes.
Boby tags him directly: "i'm sorry brother π we try to relax @ Biscuit Johnson".
everything points to one creator spinning up a second account the moment the first one took off.
and it's smart as hell. Biscuit already has the audience. Boby doesn't have to start from zero. every crossover sends Biscuit's 156K followers to his brother.
one hit character becomes a family. a family becomes a universe. every new member gets launched off the last one's audience.
the numbers together:
β 2 accounts, 50 videos
β 176K followers
β 8.9M likes
β roughly 71.6M views in 11 days
where the $21K estimate comes from: 71.6M views at a conservative $0.30 per 1,000 in brand deals and promos β $21.5K. Biscuit's bio already says "Going Live at 500K", so live gifts are next.
how to build your own family:
β make one character and push him until a clip breaks 1M
β the same week, launch a "relative" with the same last name and the same visual DNA
β crossover in the first videos. tag each other, call each other brother
β give each one a different trait so the audience picks a favorite
β keep adding members. the brand is the family, not the face
Biscuit tripled his followers in 6 days. now there are two of him.
Want to earn more than Biscuit brothers? Check out my article below (free prompts + steps)
Follow for more. I'm tracking every AI character worth watching.
10 videos. 276,000 followers. $12,000,000 coin.
the guy isn't real.
here's how to make one yourself for $15, even if you've never edited a video https://t.co/0KqoAz9flZ
dead internet theory is f*cking real, and this fake emo kid just outgrew all of them.
his creator made an estimated $12K in 10 days. 297K followers. 52.3M views. strangers launched 3 coins with his face on them.
he made $0 from every single one.
meet John Stockman:
β first video Oct 6
β 50 videos in 10 days
β 297.4K followers
β 7.75M likes
β roughly 52.3M views
β 9 clips over 1M, the biggest at 9.7M (video's below)
that's more followers than Jean Phil, who started 3 weeks earlier.
the character: long black hair with purple streaks, chains, a hoodie and a face straight out of 2007 MySpace. he doesn't do skits. he does jumpstyle.
that's the whole format. an emo kid trying hard at a dance nobody's done since 2008. "how's my jumpstyle?" "I think I'm getting better at jumpstyle". "jumpstyle is hard af".
nostalgia plus effort plus slightly off. people can't scroll past it.
the consistency is insane. 48 of his 50 videos cleared 100K views. he posted 5 a day and almost none flopped.
now the coins. I checked every one on https://t.co/PPXPnq5hlJ.
β $EMO: launched by a random wallet, peaked at $45K, about $161K traded. creator fee is 0.30%, and 100% of it goes to holders. John gets nothing
β $STOCKMAN: launched by another random wallet, peaked at $9.7K, 8 holders
β none of them are in his bio
someone else farmed his face, and even they made pennies. 0.30% of $161K is about $480.
his real money is the other link in his bio: a "cooperation" email.
where the $12K estimate comes from: sponsored posts for TikTok accounts with 100K-500K followers go for $1,275-4,250 each in 2026. John has 297K and averages about 1M views a clip. 4 deals at the middle of that range β $11K-12K. 10 days in.
what to steal from him:
β pick a look from a specific era people miss. emo 2007 hits millennials and Gen Z at once
β give the character one thing he's trying to get good at. people return to watch progress
β post 5 a day. volume plus a consistent face means even "bad" clips do 100K
β put a business email in bio from day one
β if there's going to be a coin with your face on it, launch it yourself and set the fees to you
the internet is dead. the money in it isn't.
10 videos. 276,000 followers. $12,000,000 coin.
the guy isn't real.
here's how to make one yourself for $15, even if you've never edited a video https://t.co/0KqoAz9flZ