+340% revenue for @skylink_studio's Tile Bloom puzzle game with our App Campaigns!
Skylink Studio, the Vietnamese creators of the calming mobile app, aimed to find high-value players among Russian speakers — those who are likely to pay and stay engaged.
With Yango Ads App Campaigns, we:
– localized creatives,
– set up interest targeting around mobile gaming fans,
– added ML bidding that kept CPIs on target.
In just two months, the revenue was up 340%, installs doubled, and ROAS reached 110% on Yango Ads campaign!
If you’re building a casual game and want to break into CIS too, this is your sign ;)
Well well well, MAU Vegas. So we meet again!
Our team is ready to connect with mobile gaming pros focused on acquisition, monetization, and product growth.
Also maybe bringing some merch. Maybe some activations. Who's to say 👀
Book a meeting with us through the MAU app, and let's work on the future of mobile marketing together! @mauvegas_ #MAU2026 #MAUVegas
Malika Kennedy, Chief Business Development Officer at @YangoAds MEA, shares lessons from her career, navigating male-dominated networks, and why boldness, adaptability, and mentorship matter for future women leaders - https://t.co/1YXAOvXjNz
New episode just dropped!
209: Maria Solodilova from @YangoAds: Why Adtech is really a marketplace with its own economics
Blog: https://t.co/JWQCcgtDU0
YouTube: https://t.co/1QcFAvQ3P8
Spotify: https://t.co/nJW754IT3d
Apple: https://t.co/fmZUdUccFE
One way to stay relevant across moments of search, discovery, comparison, and even post-booking, with a single connected view of the guest, is, of course, adtech.
Read our full piece to learn how to show up early with your offer and shape guest preference ⚡
What this means in practice 👇
→ Demand starts with inspiration
→ Early signals like AI searches, content views, location, and timing give strong clues that someone might book soon
→ If your hotel appears only on booking pages, it's competing after the choice is mostly made
As adtech specialists, we know Blue Monday is nonsense.
*Meanwhile, adding 10th item to the cart and booking an Abu Dhabi vacay like there's no tomorrow*
@YangoAds APAC launch integrates AI-driven solutions with locally tailored campaigns, turning its market entry into a real-time case study that reached 11.8 million users and redefined category visibility across Vietnam, Thailand, and South Korea.
https://t.co/AP5T3k6jrl
Ins and outs for app devs and marketers in 2026 ⚡️
Ins:
• Making the app fast and light so people do not drop during download
• Using AI and ML in marketing for precision targeting
• Monetizing with non-intrusive in-app ads
• Localizing both the app and ad creatives for each market
Outs:
• Focusing on installs while users leave after one day
• Using AI with no clear purpose
• Overloading the app with ads
• Showing the same ads in every market and expecting the same results
Yango Ads Celebrates Excellence in Marketing as Category Sponsor at the 2025 MENA Effie Awards - @YangoAds
Read @NewsVoirUAE Story | https://t.co/zhkJO4lqY4
Did someone in the UAE make a holiday wish to pay only for installs? 🌟
Because we made it true with CPI Plus campaigns for app developers and marketers on Yango Ads Space!
The solution is pretty self-explanatory:
Someone installs your app. Only then do you pay.
Message us to learn more!
New Points of Growth episode's out! This one goes beyond the technologies to the core growth point: positioning and messaging.
→ What constitutes a clear B2B communication?
→ Is there a place for storytelling?
→ How to achieve a "WOW" differentiation?
@DianeWiredu, a messaging strategist and founder of Lion Words consultancy, joins us to discuss.
The rest is better heard than summarized. Listen here → https://t.co/fb2FsKSwdr
Everyone talks about how hard it is to build an app. But monetizing it??? 👀
Jk, monetization isn't really that hard if you do ads that don’t ruin the user experience.
We do waterfall. But not the kind that makes devs cry 😇
In this video, we break down how ad mediation and smart waterfall work in Yango Ads App Monetization. With vibes 🤌
Enjoy the reel and wait for more unskippable ads from us!