‘#WinMetawin’ has officially taken on the role of Regional Ambassador for #PradaBeauty, representing the brand’s fragrance and lipstick categories.
He makes his first debut with the newest men’s fragrance, #PradaParadigme. Win clearly reflects the spirit of Paradigme through his composed personality and captivating charm. He shows confidence in moving forward on his own path without being bound by traditional frameworks, allowing him to perfectly convey the essence of Paradigme.
The fragrance expresses the relationship between one’s inner identity and outward image through contrasting elements that blend together harmoniously in Prada’s signature style. It stands out with an Ambery Woody scent profile that is complex yet not overly heavy, simple yet layered with depth. The fragrance is bold and distinctive while carrying a sense of modern avant-garde character that is unique to the brand.
#Prada Paradigme is well suited for those who wish to confidently express their identity and stand out with style in a perfectly balanced way.
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