Most people don’t choose a career. They choose what sounds respectable.
Doctor. Engineer. MBA. Big company.
Then spend 10 years wondering why they hate Mondays.
Imagine being one of the most iconic brands in history… and getting replaced.
That’s exactly what’s happening to Nike after 18 years in the S&P 100.
No company is too big to fall behind.
India has a weird definition of “safe” and “risky.”
If you spend 20 years studying, get a job, and work for decades for a fixed salary, everyone calls it a stable career.
But start a business, go months without customers, and suddenly you’re “wasting your time.”
Nobody sees the years of learning, failed ideas, late nights and money you put into building something. They only see the result.
And if it doesn’t come quickly, they call you a failure.
We don’t really hate failure in India.
We just hate people failing outside the traditional path.