Yibs Digital

Helping African businesses get noticed, generate leads, and increase sales through digital marketing and brand engineering.

[anthony🇻🇦 @stANTH0NY]

access bank minus 1k from my account say na service fee. 😭😭

[Design Chief Priest @dnaijatechguy]

On the Kuda rebrand, I’d say I find it quite interesting.

It does feel like it’s leaning towards entertainment / events or just targeting a younger audience in general.

But in general I think this would stick after a while.

[PB🌺 product design 💻 @Harvestpabia2]

How it started. Vs. How it ended

[Sasha🦋 @iamsasha_uiux]

A big one for me✨

Thank you my Heavenly Father ❤️🙌🏾
Always and will Forever be Grateful

Thank you Figma

[Yibs Digital @Yibs_digital]

Shut up.

[𝐿𝑢𝑠ℎ//𝑃𝑒𝑟𝑓𝑢𝑚𝑒 𝑃𝑙𝑢𝑔 ❤︎ @ms___dale]

“Again” meaning it’s happened before. Please, buy Brighter Grammar tomorrow.

[Yibs Digital @Yibs_digital]

They don't know that marketing differs on each platform. The way you market on X is not the way you market on Tiktok, and it's not the way you will market on Google and Meta.

[Jax Dwyer @jaxxdwyer]

Web3 brands fail on TikTok because they learned marketing on 𝕏

• 𝕏 is a room full of founders and tech nerds
• TikTok is the rest of the world

Different avatar. Different language. Completely different game.

[Ms. @Ms_Kamau_]

Biggest career hack : Be pleasant to work with and good at your job. Kind and competent.

[Pareen @pareen]

Startup hiring, only look for one thing

Ownership

Rest can be learnt/optimised. Ownership reflects in every other trait

[Eki Benson @shrewd_writer]

2013: 9 years old. First time on national TV.
2026: 21 years old. First time speaking for my own initiative, The Shrewd Child.

​It hasn’t been a straight line, but looking at these photos, I’m at a loss for words.

Dear 9-year-old Eki, you held the mic again. 🥹❤️

​Gratitude is an understatement.

[Yibs Digital @Yibs_digital]

Pakistans and Indians are very crazy.

[Hamad Tanveer @uiux_hamad]

Take a look at my latest app design work.

[Barbara Ani | Product Designer | Bubble Developer @Quine_bee]

I’m Barbara, a UI/UX Designer, Framer & https://t.co/DFaWLiEpgy Developer

Check out my work here : https://t.co/7rZPPO98TQ

[Yibs Digital @Yibs_digital]

If you're into tech, just go to UK.

[Oriaku Worldwide @workof_Godd]

The way I will take and restart my life when I relocate out of Nigeria. Even down to my age. New slate!!

[Dr Andrew Suleh MD @andrewsuleh]

Invest in knowledge before you invest in business

[Yibs Digital @Yibs_digital]

You just have to respect Indians.

[(Oma)devuae @delveroin]

The global tech market is not saturated.

You’re just not globally competitive yet.

If you want to earn in dollars from Nigeria, understand this first:

Your competition is not your neighbour.
It’s a developer in India.
A designer in Poland.
A marketer in the Philippines.
An engineer in Brazil.

And many of them are playing at global standards.

You can’t want $3k–$5k per month and still operate like you’re applying for a local internship.

[Esther @estherinontah_]

Designers are system thinkers.

A design is good because the designer(s) thought through every detail, anticipated every user action, and designed for them.

[Stephanie Iniidara @StephanieInii]

I listen to rich people a lot and one thing they all have to say in common is 👇🏾👇🏾

HAVE MULTIPLE SOURCES OF INCOME.

[Eki Benson @shrewd_writer]

I wrote 200k+ words on my smartphone.

I didn't have a laptop. I was broke. It was my only option.

Here's what happened:

I had just started using Upwork and landed a few writing gigs.

The only problem was that my Infinix Hot 6 phone was hanging by a thread.

It would go on and off randomly but it was the only device I could use. So, I used it.

On that phone, I would write up to 8,000 words in a day just hitting my thumb on the keyboard.

Was it smooth? No.
Was it convenient? Absolutely not.

But you make the most of what you have until you can afford better.

And, I did.

So much so that when my dad saw the first 6 figures I'd earned in Naira, he bought me a brand-new laptop.

The same man who had believed everything online was a scam.

The lesson is simple:

​Ditch the disadvantage mindset.

​Focus on what you can achieve right now, not what you’re missing.

If I had told myself that my phone couldn't do the work of a laptop... It wouldn't have.

And you won't be reading this post.

So...do you believe someone can start a digital brand with just a phone?

​Or should they wait until they have a fully-equipped workspace?

[Website Designer Nigeria @webdesignerng]

What I studied? Biology education.
What I do now? Software Development.
How I got here? Self taught.
Was it easy? Heck no!
Was it worth it? Abso-freaking-lutely!

[Technical Ben @TechnicalBben]

Duolingo has over 100 million users, but less than 10 percent of them pay for premium. That small percentage is still enough to scale the company and keep it profitable. They understand that if they aggressively force everyone into premium,(mind you the most active premium users are from the US they have a better buying power) they would lose a large portion of their user base. So they keep the core product free, build habits, and monetize a fraction.

Now bring that to Nigeria.

Nigeria has low buying power and one of the poorest in the world. Disposable income is limited. If you price software like you are targeting the US or Europe, conversion will naturally be low. It is not that people do not want to pay. It is that the pricing must match economic reality. Affordable tiers, localized pricing, and flexible plans make more sense in a low-income market.

The second issue is marketing.
Many founders treat marketing as just posting ads or pushing content. Marketing is deeper than that. It includes positioning, branding, tone of voice, user experience, and how people emotionally connect with the product. If users do not relate to your product, they will not pay for it.

There is also the customer journey. From awareness to onboarding to engagement to retention to conversion. Founders need to understand lifetime value, retention rates, churn, and how to nurture users over time. Without lifecycle marketing, you are just launching an app and hoping for miracles.
If you do not understand pricing strategy, branding, user journey, and lifetime value, you risk building a product that only you use.

Lifecycle marketing isn’t just sending emails—it’s managing the full customer journey: Awareness → Acquisition → Activation → Engagement → Retention → Monetization → Advocacy.
It boosts retention, increases lifetime value, reduces churn, drives paid conversions, and encourages word of mouth. Nigerian startups often ignore this, focusing only on downloads, which makes scaling and monetization much harder.

We are still behind, when the economy is better your app will grow and convert better.

People will pay. But pricing must fit the market, value must be clear, and marketing must be intentional.

For a founder in Nigeria to survive
He needs a
Good marketing team
Good sales team
Good business development team.
That understands the Nigerian market.
Thanks 🙏🏾