YouGov Qualitative

Specialists in Qualitative methods across all sectors & markets. Passionate about innovative online methodologies. We utilise the power of the YouGov Panel

[YouGov Qualitative @YouGovQual]

We conducted online text-based #focusgroups with Young People in Wales to explore the issue of #hatecrime for @VictimSupport Wales. The anonymity of text-based focus groups helped those aged 13-16 years discuss the sensitive topic. Find the report here: https://t.co/rlT7DjWeLV

[YouGov Qualitative @YouGovQual]

We are hiring! Looking for a qual AD and 2 qual REs. Do you have what it takes to work within the cut and thrust of online qualitative excellence? If so, we would love to hear from you!
https://t.co/dsbskWoT6P
https://t.co/YFDjUYgWAq

[YouGov Qualitative @YouGovQual]

This week has been an exciting one as the latest findings from our Annual Treatment and Support Survey for @GambleAware have been published, including a voxpop video where people who gamble reflected on their experiences of gambling. Watch below! 👇

https://t.co/GZYj4AWWwS

[YouGov Qualitative @YouGovQual]

As a taster - here's a slide we put together to highlight the pros and cons of text based versus video online groups - as we do a huge amount of both.

[YouGov Qualitative @YouGovQual]

Hello! We realise that we haven't tweeted for a while, and aim to change that - but we have been very busy delivering superduper qual for our clients across a broad range of sectors. Sadly we don't get to publish much of it but we will try to share with you some themes & methods.

[YouGov Qualitative @YouGovQual]

They seem to vote based on party 'brand' - and the Tory brand seems to needs the refresh that the Labour one has had. 3/3

[YouGov Qualitative @YouGovQual]

wonderful to have got the chance to do another focus group for @SkyNews - postponed since the start of the pandemic! And a full complement of participants on a snowy day in Wycombe... 1/3 https://t.co/Y97RR3Kzzx

[YouGov Qualitative @YouGovQual]

some things we noticed in the group of floating voters- no overwhelming love for Labour but they are a more appealing prospect than the Tories - election is Labour's to lose and Conservatives' to win. 2/3

[Sam Coates Sky @SamCoatesSky]

And watch it here to watch: the extended 8 min directors cut version for YouTube by @JasmineKaurNews

It gives a really good flavour of how strong public opinion is right now - and in what direction

A massive production by @TomLarkinSky

https://t.co/w1d8LP9pDa

[Sam Coates Sky @SamCoatesSky]

💥Sky / YouGov focus group💥

One month of Truss: what the Blue Wall think

Seven 2019 Tory voters spoken to in depth by YouGov and filmed by @SkyNews

Organised by @TomLarkinSky @PME_Politics

This 🧵is 10 themes it threw up

[Patrick English @PME_Politics]

Now, hands up anyone who would like to see some fresh @YouGov *qualitative* data on what Conservative Party members are looking for in their next leader?

We let them tell us in their own words, and ran the responses through an AI model to categorise and codify the data.

[Patrick English @PME_Politics]

Qualitative insights like these provide detail to depths which simply are not possible with survey analysis alone.

Look at this quote for instance:

"Someone with honesty and integrity... willing to tell the truth without fear of the consequences... sees it as a duty to serve."

[Patrick English @PME_Politics]

🚨Here it is!🚨

Brand new, qualitative, AI analysis!

In their own words, Tory party members told us exactly what they are looking for in their next leader.

HALF the membership are prioritising 'personality traits', while a third want a return to 'conventional conservatism'.

[YouGov @YouGov]

Latest Westminster voting intention (fieldwork 6-7 Jul, all conducted before Johnson resigned)

Con: 29% (-4 from 28-29 Jun)
Lab: 40% (+4)
Lib Dem: 15% (+2)
Green: 6% (n/c)
Reform UK: 3% (n/c)
SNP: 5% (n/c)

https://t.co/nTDYMAPz3r

[YouGov Qualitative @YouGovQual]

Are you a qualitative researcher who loves online methods? Come and join our team. https://t.co/Ua5p2bKjAV #qual #researchjobs #qualitativejobs #qualitative #jobs #yougov

[YouGov Qualitative @YouGovQual]

@VictimSupport @WelshGovernment Good to see this powerful report published by @VictimSupport and to have worked on it with you. #onlinequal #onlinefocusgroups #hatecrime #youngpeople. https://t.co/HKfpjBzVei

[YouGov Qualitative @YouGovQual]

We are looking for 2 #Qual #Research Managers to work on our US Tech and Media studies. Come and join our friendly & innovative team. https://t.co/pnsoSftAd2 #jobs #qualitative #researchjobs #qualjobs

[YouGov Qualitative @YouGovQual]

Are you a Qual AD who enjoys working across sectors? Do you have a passion for #onlinequal? Come and join our innovative #Qual team. https://t.co/Jmxq5p4rW6 #researchjobs #qualjobs #qualitativejobs

[YouGov Qualitative @YouGovQual]

@YouGov study for @SocialWorkEng found that half of social workers agree that undertaking #CPD during the #pandemic is more difficult than before (49%) but 40% say CPD has helped them reflect on their experiences during the pandemic. https://t.co/8mmAuc2eRR

[YouGov Qualitative @YouGovQual]

Quotes from @YouGov panellists who have sadly experienced #scams add impact and emotion to this article by The Telegraph. A female sadly lost £5,000 and felt “embarrassed, angry and vulnerable”
https://t.co/axrRxleeVp @Telegraph