Tesla’s brand loyalty probably has peaked. Elon brought politics into the buying equation for many consumers.
Previously, liberals were the target market for an EV and conservatives were the target market for ICE vehicles. Politics have deteriorated Tesla’s target market. Price cuts, incentive deals, rate promotions, and more are probably the new normal to keep people interested/buying.
I’m not a Tesla hater (own my 3rd vehicle) or offended by the politics. It’s just surprising to hear people in the real world - not behind a keyboard - say they are no longer interested in a Tesla product because of Elon. They often will even buy inferior products out of spite saying “I’ll never buy a product from that man”. I’m not sure we can put that genie back in the bottle.