MatchKit

MatchKit allows athletes to better commercialise their careers.

[MatchKit @YourMatchKit]

Since qualifying for the Rugby World Cup, this Chilean team has struggled.

Playing as @SelknamRugby in @SuperRugbyAM, they didn’t even make the playoffs this year.

So to see them playing with this much heart at #rwc2023 is inspiring.

[MatchKit @YourMatchKit]

Crowdfunding in emerging sport is a reality.

Something that we as MatchKit have supported from the start as we see endless examples of how opportunity can lead to success.

Visit our website to find out more for athletes and teams: https://t.co/ZAXuVCBvcM

[MatchKit @YourMatchKit]

Simply incredible @JamesGerberTri !

[James Gerber @JamesGerberTri]

Proud moment for myself and @FoundationTag last week!

Over R1 500 000 raised for our 44 @KingEdVIISchool men and 10 @parktown_girls ladies!

In order to grow you’ve got to keep stepping outside your comfort zone!

[#TeamSA @USSAstudent]

Ladies and gentlemen, Kaylene Corbett😭🙌🏽

She has done it, bagging yet another silver wear for #TeamSA in a highly contested 100m women’s breaststroke!🥈🇿🇦

📸: USSA/ @_skhu_

#Chengdu2021

[MatchKit @YourMatchKit]

The growing demand for more sports stories is resulting in so much high quality content to draw fans closer to athletes.

[Joe Pompliano @JoePompliano]

The new Netflix docuseries Quarterback premiere this Wednesday — and it looks AWESOME 🔥

[MatchKit @YourMatchKit]

What a champ!

[Eyewitness News @ewnupdates]

Louzanne Coetzee bags SA's first medal at the World Para Athletics Championships https://t.co/N5DaVbihta

[Joe Pompliano @JoePompliano]

Ryan Reynolds is one of the greatest storytellers of our generation, and he found the perfect canvas: Sports.

Let me explain...

Ryan Reynolds and fellow actor Rob McElhenney purchased Wrexham AFC for $2.5 million.

Wrexham was in the 5th division of the English football pyramid and had almost no chance of getting promoted to the Premier League.

But Ryan Reynolds and Rob McElhenney didn't care.

They immediately launched "Welcome to Wrexham," a documentary-style TV show on FX modeled after Netflix's F1 series Drive to Survive.

And it was a huge success.

Wrexham made more money off *one season* of that show (~$3.2 million) than the total valuation it was purchased for just months earlier ($2.5 million).

Streaming Financials (*estimates)
~$400k per hour of content
x 8-part series
= ~$3.2m in revenue

And the results were even more significant on the backend.

Wrexham has since been promoted, and their social media accounts have EXPLODED in popularity.

Twitter: 45,000 to 532,000
Instagram: 27,000 to 975,000
TikTok: 0 to 1,400,000

And Wrexham has turned this increased attention into tangible revenue.

Wrexham has signed kit sponsorship deals with several companies:

• TikTok
• Expedia
• Vistaprint
• Aviation American Gin
• United Airlines

And the number of season ticket holders has tripled:

2019: 2,609
2021: 5,892
2022: 6,820

So the local community is also buying in.

And with Wrexham AFC's valuation dramatically increasing simply through the power of community, storytelling, and marketing, Ryan Reynolds and Rob McElhennery are doubling down on sports.

The two actors have teamed up with Otro Capital, RedBird Capital, Michael B. Jordan, and others to buy a 24% stake in the Alpine Formula 1 team.

Alpine F1 Deal Overview
• 24% stake purchased
• $218 million invested

The deal values Alpine's F1 team at $900 million.

But more importantly...

It provides Ryan Reynolds and his co-investors a unique opportunity to increase enterprise value by driving meaningful revenue to the Alpine Formula 1 team.

And some star power certainly won't hurt, either.

Ps. Follow me @JoePompliano for more sports business breakdowns!

[MatchKit @YourMatchKit]

South Africa's fastest paralympian, @jonbravo23 chats with @VisionView_SR about getting into sprinting and his association with MatchKit heading into Paris 2024:

https://t.co/L1qJSU4NlW

[Cape {town} Etc @CapeTownEtc]

MatchKit, which is dedicated to athlete brand building and financial fitness, was honoured with the Startup of the Year award at the recent 2023 Sports Technology Awards, held in New York:
https://t.co/xyLDdVT8Aq

[MatchKit @YourMatchKit]

Such an honour to be in the winner's circle with these great brands and products!

[The STA Group @SportTechGroup]

🎆WINNERS🎆

@Apple @betterguards @formswim @FIAFormulaE @YonderConsult @GeniusSports @Hawkeye_view @ICC @LAClippers @LiveU @YourMatchKit @NBA @nyliberty @Xbox @NTTDATA RUNITWILD @SportBuffCo @Sportradar @StatsPerform @WBDsports @WorldAthletics @WorldOfWonderly @Zone7ai 👏👏

[Mike Sharman @mikesharman]

This just happened in New York. @YourMatchKit just scooped startup of the year. Just. Wow 😮

[MatchKit @YourMatchKit]

Returning to the UFC in July for UFC 290, @Cameron_Saaiman shares some of the initial memories where reaching this point of his career started to sink in:

https://t.co/tyziUnjCmC

[MatchKit @YourMatchKit]

NEW content on the MatchKit Learning Centre.

Financial expert Ryan Schachtner has developed a reputation for being an 'athlete financial whisperer' with how he translates complex subjects into useable insights.

Available to MatchKit athletes at https://t.co/ZAXuVCBvcM

[MatchKit @YourMatchKit]

So much to unpack here when it comes to Ballers to Beggars
#FinancialFitness

[Cash N Sport @CashNSport]

In Your Inbox 🚨

Why footballers go broke, FIFA's new agent test and the role agents play

FIFA has launched an exam for football agents as part of its new Football Agent Regulations (FFAR), with agents required to obtain a license to practise from October 1. Just 52% of the 3,800 global candidates passed the hour-long, open-book, multiple-choice exam, which contained 20 questions.

In Africa, agents are not the only factor. Things such as poor education, black tax, no mandatory savings structure and no minimum wage are some of the factors that we looked at.

Read it 👇🏽

https://t.co/18MfKpmdTi

[MatchKit @YourMatchKit]

We're offering a free athlete photo shoot with Edward Gregory who shot our Kaylene Corbett / hth campaign.

To stand a chance to win:
- RT with your MatchKit profile URL
- Share in comments your sport and kind of shoot needed

Must be in JHB weekend 5-7 May (travel not included)

[MatchKit @YourMatchKit]

As an athlete looking to build your brand online, exploring YouTube shorts could be a great opportunity for you:

https://t.co/VZ8aYk5ruq

[Ben Karpinski @followthebounce]

🧵YouTube is a place where billions of people come to see other people do cool stuff.

Here’s a look at just how significant this platform is in this regard, and why every professional athlete should have a YouTube plan.

[TAG Foundation @FoundationTag]

We're not crying,
You're crying🥹♥️

Incredible weekend
Packed with generosity,
Pride, passion and purpose.

📅 Nine Months - R800k raised!!

@JamesGerberTri well done brother! Check out James' Insta & FB posts for latest updates.

We're chasing R1M🎯

THANK YOU TAG TRIBE🙏💗

[George Mack @george__mack]

• When it comes to new media, faces & personalities are outranking brands.

• Branding in marketing started in the 1500's.

• Meanwhile, human facial recognition dates millions of years - which is why there's such a power law to individual creators.

[MatchKit @YourMatchKit]

MatchKit has to date helped athletes raise more than R3 million via the crowdfund facility on their profiles.

Ultra endurance cyclist Tegan Phillips has made it part of her Cape 2 Cairo world record attempt, which she shares with you here:

https://t.co/huNoPEOVu0