Causes rely on generous donations. However, they shouldn’t rely Giving Tuesday matching donations. As they are unlikely to occur.
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"Instead of optimizing our algorithm to addict you and keep you clicking, we will only make money if you voluntarily choose to support us – which means that our goal is not clicks but actually being meaningful to your life."
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Facebook’s goal here is to make people comfortable expressing themselves. It wants users to focus on the quality of what they share and how it connects them with people they care about, not just the number of people who hit the thumbs-up. - @TechCrunch https://t.co/VDE9DSdEy7