Week 11: Continuous Learning and Improvement
Day 1-2: Staying updated with industry trends and continuing education.
Resources:
Subscribing to newsletters like Copyblogger, Content Marketing Institute
Reading industry blogs and attending webinars
Day 3-4: Preparing for copywriting interviews – common questions and tasks.
Resources:
Interview tips from The Muse https://t.co/KR0tAka0fj
Sample copywriting test tasks https://t.co/5sU2sOL7L7
Day 5-6: Networking and building professional relationships.
Resources:
"Never Eat Alone" by Keith Ferrazzi https://t.co/kHguqIyJH3
Networking tips from Copyblogger https://t.co/aOli568coq
Week 8: Testing and Analytics
Day 1-2: Importance of A/B testing and copy analytics.
Resources:
"Lean Analytics" by Alistair Croll and Benjamin Yoskovitz https://t.co/vzqIlTEZNC
HubSpot’s guide to A/B testing https://t.co/0cmhQBLzf5
Phase 2: Advanced Copywriting Skills (Weeks 5-8)
Week 5: SEO Copywriting
Day 1-2: Basics of SEO and its importance in copywriting.
Resources:
"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola https://t.co/1lX8P7ZWpl
Day 3-4: Using emotion in copywriting.
Resources:
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger https://t.co/kwKU124gAf
Articles on emotional triggers in copywriting https://t.co/JVMAkT3ogv