Zach Schieffer

You run a DTC brand doing $1M+/year. We turn Email + SMS into your highest-margin revenue channel.

[Zach Schieffer @ZachSchieff]

My personal "I feel amazing all the time" starter pack

• In bed by 8pm, up at 5am... 9 hours sleep, no alarm
• Electrolytes + chug water as soon as I wake up
• Morning sunlight and stretch
• List 3 things I'm grateful for
• List 3 wins from yesterday
• Prayer (2-3x daily)
• 4 hrs deep work before opening socials/email/slack
• Brain-dead simple todo list for the day
• Paper/pencil open for all random thoughts/tasks NOT to do
• Daily team call (start with sharing wins)
• Moving locations 2-3x/day (laptop > desktop > phone > coffeeshop, etc)
• Cold plunge or sauna + workout
• Phone locked away + Opal blocking app on all devices
• Coffee shop run + journal + walk
• Optional mid-day nap
• Good playlists / Brain FM while working
• Not too many dopamine sources / stimulants (max 1 at a time)
• One in-person social event, at least every 48 hrs, in evening (hike, pickleball, basketball, gym with friend, boxing, drinks, etc)
• Tracking all calories to a T - staying lean, perfect macros daily
• Read before bed, even if it's just a few pages
• Almost zero podcasts, YouTube videos, or social media consumption - would rather get the chatgpt summary & focus on taking ACTION
• No commitments/obligations to anything unless it's a "hell YES"
• 6 month of personal/ biz expenses saved up, extreme attention to detail with finances, no lifestyle inflation
• Investing in experiences > materialism
• literally don't do anything that's not contributing to health/wealth/relationships/overall wellbeing

[Zach Schieffer @ZachSchieff]

SMS isn’t a “new channel” for your ecommerce brand.
It’s a layer on top of email.
If you’re already:

Sending 2–4 campaigns/month

Making consistent revenue from flows

Seeing solid deliverability/engagement

Then it’s time to turn on SMS and squeeze an extra 10–15% out of the same traffic.

👉Look up Zach Schieffer on YouTube for the full video.

[Zach Schieffer @ZachSchieff]

A/B testing creative used to be a luxury.

We now run 4 image variations per campaign and keep the winners.

What's blocking your team from using AI image gen on email right now?

[Zach Schieffer @ZachSchieff]

We cut a client's email design spend by $4K/mo using AI image gen.

No designer fired. Same output volume. Different workflow.

[Zach Schieffer @ZachSchieff]

The workflow:

• Paste brand site + product page + copy into ChatGPT
• Have it write a 2x3 prompt with product in the bottom 60% (headline up top)
• Run through your image model
• Refine → drop into Figma for headline + CTA

[Zach Schieffer @ZachSchieff]

Most $1M+ brands have email turned on.
Almost none have it built out.
That gap is usually 20–30% of revenue, just sitting in:

Missing core flows

Weak list growth

“When we remember” campaigns

If you’re past $1M and still treating email as a box you checked years ago, you’re not “bad at email”, you’re underbuilt.

Fix the system, not the send button.

[Zach Schieffer @ZachSchieff]

Plain text emails:

→ 5-15% open rate lift
→ 5-10x more replies
→ Higher CTR

5 minutes to write. No designer.

The sweet spot across dozens of DTC brands: ~1/3 of campaign volume in plain text.

BREZ, CUTS, RYZE, NOMINAL, and EVERYDAY DOSE all do it.

[Zach Schieffer @ZachSchieff]

A multi-8-figure brand reached out last year. 200k subscribers. Mailing 120k per send. They thought they had a creative problem.

They didn't.

96,000 of their subscribers hadn't opened in months. Mailing them wasn't neutral. It was hurting the 24,000 who actually wanted to buy.

Gmail and Apple watch your engagement rate. 6 months of low opens, your future sends route to spam. You see it in revenue per campaign 6 months later.

Three moves to fix it:

1) Build a 30-day engaged base. That becomes your default audience.
2) Layer 5 exclusion segments. Recent purchasers, in-flow, never-engaged, soft bounces, suppressed.
3) Suppress monthly. Run one win-back, then cut the dead weight.

Same creative. Tighter audience. Revenue per send goes from $0.06 to $0.15+ on the exact same email.

→Look up Zach Schieffer on YouTube for the full video.

[Zach Schieffer @ZachSchieff]

$50M in email revenue for DTC brands. Not a single email designed in Canva.  

Every client email my team builds gets designed from scratch in Figma. Different tool, completely different result.  

Just dropped a full walkthrough where I design one from scratch for a skincare brand. Start to finish, every section, every export trick we use to keep them out of spam.  

👉 Look up Zach Schieffer on YouTube for the full video.

[Zach Schieffer @ZachSchieff]

We shipped a Black Friday campaign in 6 hours last year.

The same campaign took a week the year before.

What changed: ChatGPT now writes our image prompts. We generate 4-6 hero variations, pick the winner, drop it in Figma, push to Klaviyo.

Speed isn't the win. Test velocity is.

[Zach Schieffer @ZachSchieff]

"ChatGPT can't write good email copy."

Yes it can. You're just prompting it like a writer instead of a strategist.

Type "write me a campaign email for [product]" and you get the same recycled copy every brand in your niche is sending. 0.2% conversion if you're lucky.

The fix: load the strategy before you ask for a single word of copy.

Before it writes anything, the prompt should pull:

Framework — AIDA, PAS, 4 Ps, or Before-After-Bridge (pick the one that fits the offer)

Psychological lever — loss aversion, social proof, curiosity gap, authority

Section outline — subject line, first fold, body, CTA, with the message hierarchy mapped

Now ChatGPT has context. The brief is loaded. The strategic decisions are made. Only then does it write.

Sharper input → sharper output.

Full prompt (+ 2 more for subject lines and SMS): 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗴𝗪𝗭𝗺𝗰𝗮𝗞𝗺

[Zach Schieffer @ZachSchieff]

Most people overcomplicate email design.

In this video, I show you how my team designed this Flaviar email from scratch in Figma.

I walk through the exact hierarchy we use: hero/header with the offer and button above the fold, plus a simple 3-product section for this alcohol brand.

You’ll see how we:

◦Set up a 600px-wide frame as the base for the entire email.

◦Use F, R, T, I, and K in Figma to quickly build the layout.

◦Match brand colors, drop in the logo, and build the hero button.

👉 Look up Zach Schieffer on YouTube for the full video.

[Zach Schieffer @ZachSchieff]

"Should I just learn email marketing myself?"

Every ecom founder asks this.

Alexa launched Charm Lane in December.

No pop-ups. No flows. No campaigns.

Just her brand and Meta ads driving the traffic.

3 months later, we built out her retention engine.

Now her Meta ads convert better.

👉Look up Zach Schieffer on YouTube for the full video.

[Zach Schieffer @ZachSchieff]

Tens of millions saw my team's emails last year - here are a few of our favorites:

[Zach Schieffer @ZachSchieff]

5 years ago, I thought I was going to be a software developer at Amazon.

But now, I run a multi-6-figure email marketing agency with complete time freedom.

This is my story...

College was brutal. Stats + ML, football, freelancing. I wanted to quit every day.

Tried reselling, dropshipping, Nike tees on eBay. Nothing stuck.

Then I dropped €4,000 on an agency course. It said: "Pick ads or emails."

I picked ads. Quit after 2 days. Switched to emails. Best decision of my life.

After graduation, I went to work for the U.S. Army (they'd paid my tuition, a miracle for a broke Catholic kid).

Then came the hardest 1.5 years of my life:
6-9am: business
9-5: Army job
5-9pm: business again

All while trying to work out, stay healthy, and have a social life. Madness. But it taught me who I am.

Start of 2024, I bet on myself and went full-time.

18 months later:
8 team members
Complete time freedom
$23M+ generated for clients

I wouldn't trade this for any high-paying office job on earth.

Sometimes the hardest seasons teach you exactly what you're capable of.

[Zach Schieffer @ZachSchieff]

@dsmilansky @iamtyfrankel Yesss can confirm it does work

[Zach Schieffer @ZachSchieff]

@Chloe_Takahashi Sorry to hear that! Just shot you an email

[Zach Schieffer @ZachSchieff]

I’ll never forget the first time I made money online.

It wasn’t sexy.
It wasn’t a “launch.”
It wasn’t a business.

It was me reselling random clothes on eBay in high school.

I’d find some cool clothes locally from one of those "last chance clearance" warehaouse sales... then pack it up, ship it out.

And I remember thinking:
“Wait… I can actually make money doing this?”

It wasn’t much, but it truly changed my outlook on making money. I proved to myslef didn't need a job to make cash

That "little eBay hustle" was actually massive since It eventually led to:

– Filming videos thinking I was the next Graham Stephan
– Starting a YouTube channel
– Doing freelance work (literally everythig you can imagine - graphic design, copy, building websites, you nameit)
– Writing
– Building an agency off a $4k course guru from YouTube
– Closing deals
– Helping brands scale
– Running a business I ACTUALLY love

It all started with selling second-hand clothes and getting that tiny dopamine hit every time an item sold.

Funny how tiny little things set you on a COMPLETELY differnet path than you ever expected.

all part of your STORY

[Zach Schieffer @ZachSchieff]

My freshman year at Carnegie Mellon was the first time in my life I felt 110% absolutely positively burned out across all dimensions.

Classes hit me like a truck.
Everyone felt smarter.
Every class felt like a competition.
I went from straight-A student, 4.0 GPA... to pulling all-nighters weekly & praying I’d pass.

Even had to drop a class - “Concepts of Mathematics” - just to protect my sanity. Took that class 3 times no joke.

On top of that:

– Football practices and 6am film sessions
– Lifting
– Travel
– Attempting to have a social life
– Moving across the country
– Late-night cafeteria food
– No sleep
– A new culture that didn’t feel like "me"
– Trying to fit in with people I couldn’t relate to

I remember thinking (daily):
“Damn… did I make the wrong decision coming here?”

It was the most humbling four (4) years of my life.

looking back now...

It made me resilient.
It made me resourceful.
It made me understand pressure in a way I didn’t before.
It forced me to rebuild my identity from scratch.

Those years taught me something I carry in business, fitness, and life:

Hard environment make you tougher. No choice but to grow. Extremely thankful for those tough times.