One thing I love about NewJeans is their style of dancing. Hanni said it perfectly. Different dance moves, one body. No filler, every dance move makes sense.
Running around, smiling at each other, and enjoying every single second on stage, that's what makes it NewJeans!
In case you haven't read: this is the whistleblowing email that Min Hee-jin sent INTERNALLY.
Shortly after she sent it, HYBE began a punitive audit of her work at Ador, which was proven to be groundless via a court judgment this year. Her words, however, have proven true.
gue yg ngawalin yakk. lagu hurt sebenernya ada versi tiap member dan ini cuma disetel di pop up store album debut. btw ini yg ke leak punyanya hanni, direkam pas si op dateng kesana
Billboard:
You have a small discography but so many big songs like “Ditto,” which won song of the year at the Melon and MAMA awards. Which did you expect to become as big as they did?
Danielle:
When our CEO has a new song and she’s prepared to make a new album, she gets us all in her studio and we listen to all the songs together. I remember the first time we heard the songs for our album Get Up, we were just blown away. Because we truly were just like, “This is so us! This is so NewJeans.” When I first heard “Ditto,” I felt a connection to it — I guess I felt if people hear this, I want them to feel they’re healed in some way. So to know that people out there are receiving somewhat of a positive energy, it’s really amazing. Every time we release new music, we wonder if people are going to enjoy it just as much as we do. To see people out there jamming to our songs, it puts a really big smile on our faces.
Billboard:
Traditionally, men have run the K-pop industry, and ADOR was notably founded by a woman. What was it like training under a CEO who has that shared perspective?
Danielle:
I can’t imagine what it would be like if it wasn’t for our CEO, Min Hee Jin. We are so close to her, and we feel such a strong connection to her. After a conversation with her, we’d just be inspired and learn so much. When we go overseas and stuff, she’d take us out shopping and we’d have dinner together, and we’d spend hours and hours laughing and talking about what happened and how we’ve been and telling stories.
Hyein:
She is very consistent. She’s always wondering about us and worrying about us. She’s very friendly and reaches out [to us] first, which helps us feel really comfortable around her. She gives us advice like a mother would. She’s not just a great CEO but a great human being in general.
🔗https://t.co/4IpXAACcHB
Blake Lively, NewJeans Smear Campaign Allegedly From PR Firm Linked to HYBE And Scooter Braun
By Thea Felicity
"The PR Behind the Smear Campaign in K-pop
TAG PR's alleged smear campaigns are said to extend beyond Lively and Baldoni. Legal complaints and public allegations have also focused on the firm's role in other efforts linked to HYBE's interests overseas.
One case involves Min Hee‑jin, the former CEO of HYBE sub‑label ADOR, who is pursuing her own legal battles and has accused TAG PR of running malicious websites and media content to discredit her and her work with the K‑pop group NewJeans. The complaint claims that a website allegedly associated with TAG PR once published negative material about Min Hee‑jin, including comments about the group's fans on social media. The PR firm has denied these allegations."
Read full article:
https://t.co/9ExLSouVJH
U.S. Court Filings Revealed that HYBE-owned TAG PR is linked to 'https://t.co/dC7I20g7xL' a website used to defame MHJ, NewJeans, and Bunnies.
Min Hee-jin’s legal team warns that the U.S. lawsuit over reverse viral smear campaigns could expand from HYBE America to its Korean HQ via the discovery process.
i love staning idols who can actually sing live while moving like this (not using prerecorded audio while opening their mic just to breathe and performing to fool ppl that they can finally sing)
the imperfection is the perfection. 😔we miss you girls
hybe is going to pull every string across continents to make sure this news never makes mainstream media.
so here i am doing my part and sharing this across my timeline to hopefully get someone from mainstream media (that isn't jeff benjamin) to report about it...
250trossa:
As one goes through life, there are moments that feel both heartbreaking and hollow. Moments when someone’s noble achievement is used as another person’s cowardly escape route. Watching Prime Minister Kim Min-seok and Culture Minister Choi Hwi-young visit HYBE yesterday, what I felt was not pride or celebration, but the emaciated survival instinct of capital, hidden behind dazzling lights.
HYBE is currently in crisis due to stock price manipulation allegations surrounding its chairman, Bang Si-hyuk. I heard that around last December, HYBE executives were desperately trying to arrange meetings with President Lee Jae-myung—clinging even to the faintest brush of a connection, if only to be seen.
Their frantic struggle to latch onto the fringes of power, believing that survival depends on it, goes beyond desperation and borders on outright servility. And yet, they possess one singular, irreplaceable weapon: BTS. The media has praised BTS’s Gwanghwamun performance as a “national celebration,” but given HYBE’s current predicament, it looks far closer to a massive political demonstration meticulously engineered by HYBE.
An unspoken pressure hangs in the air:
“We hold BTS, a national asset—do you really dare touch us?”
They have repurposed the honor of their artists into a bulletproof vest to shield themselves from accountability. HYBE’s attempt to privatize BTS’s monumental achievement and use it as a legal defense is not just grotesque—it is pitiable. HYBE should kneel in repentance for its cowardice in clinging to BTS’s reputation as a shield for its own survival. In a structure where everything begins with BTS and ends with BTS, artists are reduced to expendable tools meant to cover up someone else’s wrongdoing.
In that sense, the actions of government officials ignorant of the entertainment industry complete this black comedy. Prime Minister Kim Min-seok has always been a figure specialized in optics rather than substance. Back in his first-term days, he famously didn’t even know how to turn a laptop on or off, yet carried one around to brand himself as a “young, elite, next-generation politician.” Over time, that shallow persona evolved into a more polished form of image politics—“backpack commuting.” What profound discourse could someone like that possibly have had at HYBE? Most likely, it was nothing more than showcasing his “smart sensibility” in a stylish space, delivering predictable words of encouragement, political platitudes, and posing for a carefully staged photograph prepared by his aides. Nothing more, nothing less.
With Culture Minister Choi Hwi-young, concern turns into certainty. The very fears raised by figures in the cultural and sports sectors at the time of his appointment now seem to be materializing one by one, exactly as predicted. A former journalist who drifted through the IT industry cannot genuinely understand the essence of culture and the arts. It is far more plausible to suspect that the true driving force behind this meeting was the IT-industry human network—connections just one step removed from HYBE executives who themselves hail from game companies and tech backgrounds.
Do they even know the grotesque reality of K-pop, where fans hoard hundreds of albums just to attend an idol fan-signing event, where a single photo card squeezes the lifeblood out of devoted fans? To bureaucrats devoid of cultural literacy, art is nothing more than numbers—commodities to be exploited under the convenient label of “industry.”
Ironically, amid this chaos, the only place left to pin one’s hopes is President Lee Jae-myung, the very person who holds appointment authority. He has repeatedly expressed a firm commitment to punishing stock manipulators. I hope he is not deceived by bureaucratic sleight-of-hand or capital’s all-encompassing lobbying efforts. Frankly, I suspect President Lee understands culture and sports far better than Kim Min-seok or Choi Hwi-young. As an administrator known for sharp situational awareness, I expect him to examine this matter properly. I’ve heard that he genuinely wants to engage with artists and athletes across various fields, and that he sincerely cares about revitalizing Korean culture. I hope that sincerity is real.
But sincerity alone is not enough. Sincerity is easily exploited—especially when words like “K-culture” and “national branding” start circulating. That sincerity is often the first thing absorbed into corporate survival strategies.
If the president truly wishes to revive the cultural and sports sectors, he must demonstrate careful policy judgment—not only shining light on glamorous stages, but also listening to the marginalized voices hidden beneath their shadows. I can only hope that his ironclad principles against stock manipulation are not bent by HYBE’s artful tightrope-walking. If he truly cherishes Korean culture, he must cut away the rotting structures at the bottom, not applaud the glittering performances on top.
The actions of Kim Jung-dong, HYBE’s CIO and the central figure in the stock manipulation allegations, are in themselves a massive confession. How should we interpret reports that he fled to the United States overnight, unable even to properly dispose of his home or car in Seoul? An innocent man does not cross the ocean under cover of darkness.
Even more grotesque is the composure displayed by the fugitive. I heard that about two months ago, he was openly bragging in Los Angeles about planning to purchase a luxury condominium in Hawaii. What, then, were the victims of this case to him? Of course, Chairman Bang Si-hyuk’s exorbitantly expensive legal team will likely attempt to meticulously scrub even these flight details clean through legal rhetoric.
And so I must ask: if Prime Minister Kim Min-seok and Minister Choi Hwi-young truly understood President Lee Jae-myung’s stated resolve to punish stock manipulators without mercy, then the place they should have gone was not HYBE’s promotional hall. If they intended to fulfill their roles, they should not have been taking photos in a glamorous headquarters, but instead coordinating closely with other ministries to track down the fugitive and restore market order. Not serving as a shield for capital, but proving the severity of the law—that is the true weight of the seats they occupy.
The vitality of culture does not come from collusion with power or capital’s tricks. It comes from the pure passion of fans and the anguish of artists who create. Politics is not a show, and corporations are not sacred ground. Do not borrow BTS’s immense light to conceal your own darkness. The brighter the light, the darker the shadow it casts—and the truth will always rise from within that shadow.
https://t.co/JG80yqbj3c